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How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
How To Develop Social Media Strategy
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How To Develop Social Media Strategy

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A 5-step process for developing an effective social media strategy that is aligned to business and communications goals

A 5-step process for developing an effective social media strategy that is aligned to business and communications goals

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    • 1. How to develop SOCIAL MEDIA STRATEGY SINGAPORE | February 2014Charlie Pownall | CPC & Associates Ltd CPC&
    • 2. Social media is a strategic imperative © 2015 CPC & Associates Ltd. All rights reserved 2 CPC&
    • 3. © 2015 CPC & Associates Ltd. All rights reserved 3 Social media is not about… CPC&
    • 4. © 2015 CPC & Associates Ltd. All rights reserved 4 Or about… CPC&
    • 5. Source: Social Media Examiner - 2013© 2015 CPC & Associates Ltd. All rights reserved 5 How social media is being used CPC&
    • 6. Source: McKinsey - 2012© 2015 CPC & Associates Ltd. All rights reserved 6 How social media can be used CPC&
    • 7. http://www.flickr.com/photos/zenbythebrush/© 2015 CPC & Associates Ltd. All rights reserved 7 Social changes behaviour CPC&
    • 8. © 2015 CPC & Associates Ltd. All rights reserved 8 Impacts reputation CPC&
    • 9. http://thischarmingcharlie.tumblr.com/© 2015 CPC & Associates Ltd. All rights reserved 9 Means dialogue CPC&
    • 10. http://www.asmasociebty.org/© 2015 CPC & Associates Ltd. All rights reserved 10 Requires integration CPC&
    • 11. DEFINE LISTEN PLAN ORGANISE PREPARE 1 2 3 4 5 © 2015 CPC & Associates Ltd. All rights reserved 11 Social media strategy process CPC&
    • 12. 1. DEFINE CPC& © 2015 CPC & Associates Ltd. All rights reserved 12
    • 13. • Business challenge(s) • Communications challenge(s) © 2015 CPC & Associates Ltd. All rights reserved 13 DEFINE CPC&
    • 14. 2. LISTEN CPC& © 2015 CPC & Associates Ltd. All rights reserved 14
    • 15. • Reputation • Share of voice • Influencers • Relationships • Opportunities • Threats © 2015 CPC & Associates Ltd. All rights reserved 15 LISTEN CPC&
    • 16. Source: Crimson Hexagon - 2012© 2015 CPC & Associates Ltd. All rights reserved 16 Understand reputation drivers CPC&
    • 17. STRATEGIC SOCIETAL TECHNOLOGICAL OPERATIONAL BEHAVIOURAL LEGAL/ REGULATORY FINANCIAL © 2015 CPC & Associates Ltd. All rights reserved 17 Reputation risks CPC&
    • 18. 3. PLAN CPC& © 2015 CPC & Associates Ltd. All rights reserved 18
    • 19. • Strategy • Audiences • Goals • Metrics • Content • Channels © 2015 CPC & Associates Ltd. All rights reserved 19 PLAN CPC&
    • 20. -MOTIVATION+ - INVOLVEMENT + © 2015 CPC & Associates Ltd. All rights reserved 20 Strategy – Brand Sociability CPC&
    • 21. Business • Sales • Costs • Loyalty • Innovation • Time to market Communications • Awareness • Consideration • Transaction • Loyalty • Reputation © 2015 CPC & Associates Ltd. All rights reserved 21 Objectives CPC&
    • 22. 4. ORGANISE CPC& © 2015 CPC & Associates Ltd. All rights reserved 22
    • 23. • Governance • Risk mitigation/management • Crisis & issues communications • Operating structure • Capabilities • Scalability © 2015 CPC & Associates Ltd. All rights reserved 23 ORGANISE CPC&
    • 24. © 2015 CPC & Associates Ltd. All rights reserved 24 GOVERNANCE CPC&
    • 25. © 2015 CPC & Associates Ltd. All rights reserved 25 Issue escalation CPC&
    • 26. © 2015 CPC & Associates Ltd. All rights reserved 26 Crisis communications CPC&
    • 27. Source: Altimeter - 2012© 2015 CPC & Associates Ltd. All rights reserved 27 Operating structure CPC&
    • 28. 5. PREPARE CPC& © 2015 CPC & Associates Ltd. All rights reserved 28
    • 29. • Voice • Messages • Responses • Content • Channels • Activation © 2015 CPC & Associates Ltd. All rights reserved 29 PREPARE CPC&
    • 30. © 2015 CPC & Associates Ltd. All rights reserved 30 Recap: Social media strategy process CPC& DEFINE LISTEN PLAN ORGANISE PREPARE 1 2 3 4 5
    • 31. QUESTIONS? COMMENTS? © 2015 CPC & Associates Ltd. All rights reserved 31 CPC&
    • 32. CONNECT WITH ME: @cpownall charliepownall.com © 2015 CPC & Associates Ltd. All rights reserved charliepownall.com CPC&

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