How To Develop Social Media Strategy
Upcoming SlideShare
Loading in...5
×
 

How To Develop Social Media Strategy

on

  • 1,020 views

A 5-step process for developing an effective social media strategy that is aligned to business and communications goals

A 5-step process for developing an effective social media strategy that is aligned to business and communications goals

Statistics

Views

Total Views
1,020
Views on SlideShare
522
Embed Views
498

Actions

Likes
3
Downloads
10
Comments
2

9 Embeds 498

http://www.business2community.com 261
http://charliepownall.wordpress.com 180
http://feedly.com 46
http://feeds.feedburner.com 5
http://www.linkedin.com 2
http://my.iqtell.com 1
http://www.pinterest.com 1
http://news.google.com 1
https://charliepownall.wordpress.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • -
  • -
  • - xx

How To Develop Social Media Strategy How To Develop Social Media Strategy Presentation Transcript

  • How to develop SOCIAL MEDIA STRATEGY Charlie Pownall SINGAPORE | 24 February, 2014
  • Social media is a strategic imperative
  • Social media is not about …
  • Or about …
  • How social media is being used Source: Social Media Examiner - 2013
  • How social media can be used Source: McKinsey - 2012
  • Social changes behaviour http://www.flickr.com/photos/zenbythebrush/
  • Impacts reputation
  • Means dialogue http://thischarmingcharlie.tumblr.com/
  • Requires integration http://www.asmasociebty.org/
  • Social media strategy process 1 DEFINE 2 LISTEN 3 PLAN 4 ORGANISE 5 PREPARE
  • 1. DEFINE
  • DEFINE • Business challenge(s) • Communications challenge(s)
  • 2. LISTEN
  • LISTEN • • • • • • Reputation Share of voice Influencers Relationships Opportunities Threats
  • Understand reputation drivers Source: Crimson Hexagon - 2012
  • Reputation risks STRATEGIC SOCIETAL TECHNOLOGICAL OPERATIONAL BEHAVIOURAL LEGAL/ REGULATORY FINANCIAL
  • 3. PLAN
  • PLAN • • • • • • Strategy Audiences Goals Metrics Content Channels
  • - MOTIVATION + Strategy - Brand sociability - INVOLVEMENT +
  • Objectives Business Communications • • • • • • • • • • Sales Costs Loyalty Innovation Time to market Awareness Consideration Transaction Loyalty Reputation
  • 4. ORGANISE
  • ORGANISE • • • • • • Governance Risk mitigation/management Crisis & issues communications Operating structure Capabilities Scalability
  • Governance
  • Issues escalation
  • Crisis communications
  • Operating structure Source: Altimeter - 2012
  • 5. PREPARE
  • PREPARE • • • • • • Voice Messages Responses Content Channels Activation
  • Recap: Social media strategy process 1 DEFINE 2 LISTEN 3 PLAN 4 ORGANISE 5 PREPARE
  • QUESTIONS? COMMENTS? SUGGESTIONS?
  • CONNECT WITH ME: @cpownall charliepownall.com