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Carmine Porco - Prescient Digital Media<br />Web 2.0 Implications for Corporate Intranets<br />
Work with clients to plan, deliver & measure successful intranet and Internet sites<br />Who is this guy?<br />
MyWorkspace<br />
Agenda<br />Agenda<br />Blogs<br />Wikis<br />Social Networking<br />The Social Intranet<br />Planning 2.0<br />Q & A<br />
What is Social Media<br />Erik Qualman: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
At least one intranet 2.0 tool<br />Intranet 2.0 Global Study 2010<br />87%<br />Mashups up 75%<br />Employee networking u...
Blogs<br />
“For companies, resistance to social media is futile. <br />Your competitors are already there.<br />Catch up… or catch yo...
Blog Deployment<br />Up 18%<br />Intranet 2.0 Global Study 2010<br />53%<br />18% enterprise deployment<br />35% limited d...
http://www.fannysurjana.com<br />
ThomsonReuters Intranet<br />Compliments of ThomsonReuters<br />
Choose Blogs (subscribe)<br />Compliments of ThomsonReuters<br />
ThomsonReuters<br />Compliments of ThomsonReuters<br />
Strictly Confidential    © 2009 Prescient Digital Media     Not For Distribution<br />
Anyone can blog – Siemen’s<br />Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 200...
Find blogs by tag, search or alpha<br />Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technol...
IBM<br />Strictly Confidential    © 2009 Prescient Digital Media     Not For Distribution<br />
Wikis<br />
Wiki deployment<br />Intranet 2.0 Global Study 2010<br />Up 4%<br />49%<br />17% enterprise deployment<br />34% limited de...
Strictly Confidential    © 2010 ThoughtFarmer    Not For Distribution   <br />
Strictly Confidential    © 2010 ThoughtFarmer    Not For Distribution   <br />
Strictly Confidential    © 2009 Prescient Digital Media     Not For Distribution<br />
Employee Networking<br />
Employee networking <br />Intranet 2.0 Global Study 2010<br />Up 42%<br />27%<br />13% enterprise deployment<br />14% limi...
EA People – My Profile<br />Bert Sandie & Erin Browes,  Electronic Arts, Inc.,  Designing it Right! Electronic Arts Case S...
EA People – My Profile<br />Bert Sandie & Erin Browes,  Electronic Arts, Inc.,  Designing it Right! Electronic Arts Case S...
EA People – My Profile<br />Bert Sandie & Erin Browes,  Electronic Arts, Inc.,  Designing it Right! Electronic Arts Case S...
Deloitte (Microsoft SharePoint)<br />Source: “D Street Story”, Intranet Insider<br />
The Social Intranet<br />
The Social Intranet<br />An intranet that features multiple social media tools for most or all employees <br />Multiple so...
http://sharepointdazzle.blogspot.com/<br />
Strictly Confidential    © 2010 Prescient Digital Media    Not For Distribution   <br />
Planning for Intranet 2.0<br />
Replacement and Reassessment<br />Intranet 2.0 Global Study 2010<br />57%<br />27% in 6 months<br />30% in 6 months to 1 y...
Overall satisfaction <br />Intranet 2.0 Global Study 2010, Preliminary Data<br />39%<br />18% rate tools as poor / very po...
Barriers to entry<br />Intranet 2.0 Global Study 2010, Preliminary Data<br />32%<br />      Lack of a business case<br />3...
Planning for Intranet 2.0<br />An intranet is a process, not an event<br />Know how to measure within your business<br />S...
Strictly Confidential    © 2009 Prescient Digital Media     Not For Distribution<br />Intranet Methodology<br />S T R I C ...
9 Recommendations<br />Leadership– Senior management must set the tone<br />Plan– Planning is an essential requisite for s...
9 Recommendations<br />Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business require...
www.PrescientDigital.com<br />
How to get the report<br />
Q & A<br />
47<br />Carmine PorcoGeneral Manager & V.P.Prescient Digital Media<br />cporco@prescientdigital.com<br />www.PrescientDigi...
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Web 2.0 implications for corporate intranets

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Web 2.0 Implication for Corporate Intranets

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  • Been using this for years, resonates well with the executive sweet. One year and half ago it was published, If you are not, you are behind the curve
  • Sony’s president blog, not to big, or too long. Big complaints from communicators is that our president doesn’t have time to blog, it doesn’t need to be that long. 200-250 words. Post comments, employees and respond. Can even submit ideas
  • Thompson Reuters, even a video, 50K employees and everyone can blog, status bar ala facebook and twitter. Can choose from over 400 blogs to have show-up on your homepage widgetThomsonReuters intranet home, using ALUI (now Oracle)
  • From to build blog
  • Start my own blog at Siemens
  • Tag cloud at Siemens
  • What about encouringing blogging. Blog Muse by IBM encourages
  • Thoughtfarmer,
  • Engineering laboratories, thougth farmer, recent activity, comments, news on the left
  • Built on Episerver, almost all social media, tag, cloud, bulleting board, blog entries, customizable quick links. A Social intranet, multiple social media tools integrated into the home pageIntranet case study: NNE Pharmaplan (site is powered by EpiServer, community built on Relate+)Simply put: We are the world’s leading consulting and engineering company in the complex field of pharma and biotech.If you just count the consulting and engineering companies that focus solely on pharma and biotech, we are in fact the largest. Headquartered in Copenhagen, Denmark, NNE Pharmaplan employs close to 2,000 employees in 27 locations around the world.-          Any other anecdots or feedback that can attest to the success to date?  When we launched the social media we in the project team were surprised how many that actually started to write blog posts and forum entries. It has &quot;cooled&quot; down a little now but is frequently used several people. It is good to see that the Chinese colleagues also are active. I&apos;m not sure but for me it seems that the American colleagues are not so visible and active. I have no statistics, just a &quot;gut feeling&quot;.There is a part of the community we call COI, Community of Interest. Some of these groups are very active and others less. We can see several examples of colleagues posting a question or problem in a forum and not long time after there are up to several comments and answers.A little cute story could be when I created a group called Cross Country Communication and just after a short time the first entry appeared and it was about why this person have the initials she had (all employees have initials made from letters in your name). She explained how they name each other in Spain and suddenly there was 6 others from different countries that explained how it worked in their country. Nothing to do with core business but something that can make us feel more like friends and get a bit closer, even if we physically are located in Denmark, China or some where else...The challenge now is how to collect all the good stuff that are created in blogs, forums etc and to make it visible to others that is not using the system so frequently and so it doesn&apos;t drown in the large amount of data created. We like to have a Community Gardner...and we have a loooong list of ideas we like to implement for the next version....Contact: Ingo Johansson, Web Consultant, Global IT Development, INGO@nnepharmaplan.comNNE PharmaplanVandtårnsvej 108 - 110DK-2860 Søborg, DenmarkMobile: +45 3079 2340Fax: +45 4444 3777www.nnepharmaplan.com
  • My groups, more interactive than S.P.An area that works well in the community is Groups. Everybody can create a group and it can be more or less work related. There is a part that&apos;s called COI (Community of Interest) that covers different diciplines in the company. The screen dump example is a Cross Cultural Communication group where a small thing like different lastnames created lot of interest.
  • User rating, like it, 51% are using S.P. 2007/2010 for their social media tools
  • Consejo, intranet, tab structure S.P. 2007, news and video features, participate in the discussion, search message board (dedicated), right hand column, submit a file to the intranet, elementary social intranet. being able to submit content and personalization to me as an individual
  • More involved social intranet: At Work, wikis, polls, discussion forums, blogs, content, users can post content 1-5 star scale, can even search out content on wikiLumbia (by rating most reviewed, recently discussed), and blogs. Combination of push such as news and social media, discussing of news blogs, wikis. Notice on quick poll introduces a number of subjects and can search recent polls by links. Do more, videos,
  • Transcript of "Web 2.0 implications for corporate intranets"

    1. 1. Carmine Porco - Prescient Digital Media<br />Web 2.0 Implications for Corporate Intranets<br />
    2. 2. Work with clients to plan, deliver & measure successful intranet and Internet sites<br />Who is this guy?<br />
    3. 3. MyWorkspace<br />
    4. 4. Agenda<br />Agenda<br />Blogs<br />Wikis<br />Social Networking<br />The Social Intranet<br />Planning 2.0<br />Q & A<br />
    5. 5. What is Social Media<br />Erik Qualman: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
    6. 6. At least one intranet 2.0 tool<br />Intranet 2.0 Global Study 2010<br />87%<br />Mashups up 75%<br />Employee networking up 42%<br />
    7. 7. Blogs<br />
    8. 8. “For companies, resistance to social media is futile. <br />Your competitors are already there.<br />Catch up… or catch you later.” <br />(Business Week, February 19, 2009)<br /> Your Competition<br />
    9. 9. Blog Deployment<br />Up 18%<br />Intranet 2.0 Global Study 2010<br />53%<br />18% enterprise deployment<br />35% limited deployment<br />8% have no plans <br />
    10. 10. http://www.fannysurjana.com<br />
    11. 11. ThomsonReuters Intranet<br />Compliments of ThomsonReuters<br />
    12. 12. Choose Blogs (subscribe)<br />Compliments of ThomsonReuters<br />
    13. 13. ThomsonReuters<br />Compliments of ThomsonReuters<br />
    14. 14. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
    15. 15. Anyone can blog – Siemen’s<br />Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens<br />
    16. 16. Find blogs by tag, search or alpha<br />Mitarbeiter-Weblogs beider Siemens AG, KarsetnEhms, Siemens AG / Corporate Technology, 2007-09-28 http://www.slideshare.net/kpehms/employee-blogging-siemens<br />
    17. 17.
    18. 18. IBM<br />Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
    19. 19. Wikis<br />
    20. 20. Wiki deployment<br />Intranet 2.0 Global Study 2010<br />Up 4%<br />49%<br />17% enterprise deployment<br />34% limited deployment<br />11% have no plans <br />
    21. 21. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution <br />
    22. 22. Strictly Confidential © 2010 ThoughtFarmer Not For Distribution <br />
    23. 23. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />
    24. 24. Employee Networking<br />
    25. 25. Employee networking <br />Intranet 2.0 Global Study 2010<br />Up 42%<br />27%<br />13% enterprise deployment<br />14% limited deployment<br />19% have no plans <br />
    26. 26. EA People – My Profile<br />Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA<br />
    27. 27. EA People – My Profile<br />Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA<br />
    28. 28. EA People – My Profile<br />Bert Sandie & Erin Browes, Electronic Arts, Inc., Designing it Right! Electronic Arts Case Study © 2009 EA<br />
    29. 29.
    30. 30.
    31. 31. Deloitte (Microsoft SharePoint)<br />Source: “D Street Story”, Intranet Insider<br />
    32. 32. The Social Intranet<br />
    33. 33. The Social Intranet<br />An intranet that features multiple social media tools for most or all employees <br />Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page<br />Woven into most aspects of content consumption<br />
    34. 34. http://sharepointdazzle.blogspot.com/<br />
    35. 35. Strictly Confidential © 2010 Prescient Digital Media Not For Distribution <br />
    36. 36. Planning for Intranet 2.0<br />
    37. 37. Replacement and Reassessment<br />Intranet 2.0 Global Study 2010<br />57%<br />27% in 6 months<br />30% in 6 months to 1 year<br />12% in 1 to 3 years<br />30% have no plans <br />
    38. 38. Overall satisfaction <br />Intranet 2.0 Global Study 2010, Preliminary Data<br />39%<br />18% rate tools as poor / very poor<br />35% executive satisfaction<br />
    39. 39. Barriers to entry<br />Intranet 2.0 Global Study 2010, Preliminary Data<br />32%<br /> Lack of a business case<br />31% cite executive support <br />26% addressing internal policy concerns<br />
    40. 40. Planning for Intranet 2.0<br />An intranet is a process, not an event<br />Know how to measure within your business<br />Start with a metrics-driven plan<br />Support with strategy and governance<br />You can’t miss what you can’t measure<br />
    41. 41. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution<br />Intranet Methodology<br />S T R I C T L Y C O N F I D E N T I A L<br />41<br />
    42. 42. 9 Recommendations<br />Leadership– Senior management must set the tone<br />Plan– Planning is an essential requisite for success<br />Benchmark– Understand the ingredients of a good blog, wiki <br />Engage– gather input and feedback from employees early in the planning process; act quickly on necessary changes<br />Governance– every tool needs an owner and a policy<br />
    43. 43. 9 Recommendations<br />Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs <br />Refresh – keep your content and tools relevant and fresh<br />Monitor – Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike <br />Measure – Document the link between social media & the business & develop & track KPIs<br />
    44. 44. www.PrescientDigital.com<br />
    45. 45. How to get the report<br />
    46. 46. Q & A<br />
    47. 47. 47<br />Carmine PorcoGeneral Manager & V.P.Prescient Digital Media<br />cporco@prescientdigital.com<br />www.PrescientDigital.com<br />www. IntranetBlog.com<br />www.Twitter.com/carmineporco<br />www.Communexions.com<br />
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