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<ul><li>December 9, 2009 </li></ul><ul><li>Carmine Porco,  </li></ul><ul><li>Prescient Digital Media </li></ul>The Promise...
Who is this guy? <ul><li>Work with clients to plan, deliver & measure successful intranet and Internet sites </li></ul><ul...
MyWorkspace © 2009 Prescient Digital Media © 2009 Prescient Digital Media
Intranet 2.0 Promise <ul><li>Potential to deliver tremendous value </li></ul><ul><ul><li>Improve knowledge worker producti...
Finding information <ul><li>30%  of information workers’ time is spent finding information </li></ul><ul><li>At a  cost of...
Untapped Expertise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% sa...
Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t)   (Aberdeen...
Employee Recruitment/Retention <ul><li>39 per cent  of 18 to 24 year-olds would consider leaving if they were not allowed ...
The (sometimes) unspoken hope… Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Can we leave o...
Intranet or Frankenstein’s Monster? <ul><li>Its parts are bolted together from various sources, some of which aren’t quite...
Intranet 2.0 Risk <ul><li>Employees move without you </li></ul><ul><ul><li>A Gartner survey, reported in CIO, found that h...
The definition of insanity <ul><li>Why do many intranets fail? </li></ul><ul><li>The same technology that made Internet re...
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Prescient Intranet 2.0 Global Study
Source: Prescient Intranet 2.0 - Global Study © 2009 Prescient Digital Media Why?
Low satisfaction Poor
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution Why not?
Forrester Enterprise 2.0 TechRadar Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Intranet 1.0  ->  Intranet 2.0 <ul><li>Corporate news ->  Submit news </li></ul><ul><li>Executives speech ->  Executive bl...
Web 2.0   (thanks to Shel Holtz)‏ <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts,...
Start Paddling! © 2009 Prescient Digital Media
Measurable Benefits?  <ul><li>McKinsey Global Web 2.0 Survey </li></ul>© 2009 Prescient Digital Media
Social Networking : P & G <ul><li>P&G PeopleConnect </li></ul><ul><li>Knowledge worker productivity </li></ul><ul><ul><li>...
SabreTown: Designed for Adoption <ul><li>Landing page includes: </li></ul><ul><ul><li>Network activity stream (right side)...
SabreTown: Designed for Adoption <ul><li>Profile includes: </li></ul><ul><ul><li>Personal photos </li></ul></ul><ul><ul><l...
Killer App: Q&A © 2009 Prescient Digital Media
<ul><li>Rapid adoption </li></ul><ul><ul><li>65% of employees join in first three months </li></ul></ul><ul><ul><li>More t...
Leaders set the tone Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
© 2009 Prescient Digital Media
Best Buy: BlueShirtNation (BSN)‏ <ul><li>Encouraged employees to participate in a video contest that promoted their 401k p...
Blogs engage employees <ul><ul><li>Source:  Innovative Intranet Tools to Captivate Employees,   Jean Gaetano, National Cit...
Encyclopedia of the United States Department of State <ul><ul><li>Source:  Innovative Intranet Tools to Captivate Employee...
Kicked in the Tweets <ul><ul><li>Source:  Innovative Intranet Tools to Captivate Employees,   Jean Gaetano, National City ...
Planning for intranet 2.0 success <ul><li>An intranet is a process, not an event </li></ul><ul><ul><li>Confirm the need an...
It’s About People <ul><li>Find the right person to get the information you need </li></ul><ul><li>Do all the people need t...
9 Recommendations <ul><li>Leadership  – Senior management must set the tone </li></ul><ul><li>Plan  - Planning is an essen...
9 Recommendations <ul><li>Technology  – don't be sold a solution, evaluate and select a 2.0 solution based on business req...
Your homework <ul><li>Are you an employer of choice? </li></ul><ul><li>Many organizations have or are planning to adopt 2....
www.PrescientDigital.com www.PrescientDigital.com
Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media © 2009 Prescient Digital Media cporco@prescientdigital.c...
Intranet Methodology Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Audience Analysis Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Intranet Ecosystem Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
Strategic Prioritization Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution PL = Post Launch
Strictly Confidential   © 2009 Prescient Digital Media  Not For Distribution
If all you have is a hammer… <ul><li>MOSS: collaboration focused portal server which Microsoft says can be used in many sc...
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Promise Of Web 2.0 Inside The Firewall Fed Press Dec 9

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Great presentation on web 2.0 intranets

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  • Diplopedia, billed as the Encyclopedia of the United States Department of State, is a wiki running on the State internal Intranet, called &amp;quot;OpenNet&amp;quot;. It houses a unique collection of information pertaining to diplomacy, international relations, and Department of State tradecraft. The wiki may be used by U.S. foreign affairs agencies domestic and abroad with State intranet access. It is also available to the United States intelligence community and other national-security related organizations using the Intelink-U network as a mirrored, read-only archive. Both sites are rated by the government as Sensitive but Unclassified. The wiki on either network is not open to the public. Diplopedia is a project of the Office of eDiplomacy (eDip), located in the Bureau of Information Resource Management within the Department of State. Diplopedia uses MediaWiki, the same software used by the Wikipedia free-content encyclopedia project.[1]
  • Facebook chatterboxes take note: The Department of Foreign Affairs has launched an investigation into a senior Canadian diplomat&apos;s use of the popular social networking site to make disparaging remarks about the prime minister and other matters of import. &amp;quot;We are taking this extremely seriously,&amp;quot; a high-ranking Foreign Affairs official told us. The government probe follows our recent column about Stephen Rheault-Kihara, a 46-year-old public relations attache posted to the Canadian embassy in Thailand. Despite his profession&apos;s general devotion to discretion, the veteran Canadian diplomat recently left 18 months of banter on his Facebook &amp;quot;wall&amp;quot; open for the world to read. Rheault-Kihara&apos;s exchanges with friends in high places included some decidedly undiplomatic opinions of Stephen Harper as a &amp;quot;terrible leader,&amp;quot; and Conservative cuts to arts funding as the work of &amp;quot;rednecks.&amp;quot; While many Canadians might agree with his views, sharing them with foreign governments and anyone else with Internet access likely is not in the handbook of effective diplomacy abroad. For its part, Foreign Affairs at first issued an official statement -- known generically in this office as condensed fog -- claiming privacy laws prevent the department from discussing specific cases of alleged misconduct. &amp;quot;The department takes any allegation of a breach of policy very seriously,&amp;quot; Foreign Affairs said in its prepared statement, adding violations can lead to &amp;quot;administrative or disciplinary measures.&amp;quot; Well, duh. It also notes the department has policies regarding the use of government computers and social networking sites such as Facebook. One would certainly hope. (For the record, it took Foreign Affairs just over 51 hours to produce that piece of enlightenment.) Whatever the outcome of the Facebook probe, the incident is sure to be a warning shot heard around the federal government -- and likely around every sensitive organization both public and private. Rule No. 1: Don&apos;t post anything on social networking sites you wouldn&apos;t want to read on the front page of your newspaper. Needless to say, our report sparked some heated debate and an array of colourful responses from around the world. A number had particular fun with the offending diplomat&apos;s Facebook comments that Greg Weston is a lazy, good-for-nothing something, but not a journalist. We&apos;ve been called a lot worse. The story that prompted Rheault-Kihara to excoriate your faithful scribe on Facebook was partly about Foreign Affairs cancelling a traditional three-week, cross-Canada junket for all new foreign service recruits to help them get to know their own country. We had taken a gentle poke at the program, and at the Ottawa-based diplomatic newspaper, Embassy, for splashing the junket-junking across its front page as though we were witnessing the death of canapes and limos. In response, the latest edition of Embassy featured a lengthy and spirited defence of the three-week freebie, written by former diplomat David Jones, who called our criticism of the cross-country tour &amp;quot;over the top.&amp;quot; &amp;quot;A diplomat must represent his country&apos;s interests abroad,&amp;quot; Jones wrote, &amp;quot;but to do so, he must first understand his own country. That is why domestic travel is incredibly invaluable for new Canadian diplomats.&amp;quot; Turns out the guy making the case that all newbie foreign service officers need to know Canada better is, ahem, a former American diplomat. Now there&apos;s something for Facebook. greg.weston@sunmedia.ca
  • Transcript of "Promise Of Web 2.0 Inside The Firewall Fed Press Dec 9"

    1. 1. <ul><li>December 9, 2009 </li></ul><ul><li>Carmine Porco, </li></ul><ul><li>Prescient Digital Media </li></ul>The Promise of Web 2.0 Inside the Firewall Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    2. 2. Who is this guy? <ul><li>Work with clients to plan, deliver & measure successful intranet and Internet sites </li></ul><ul><li>Experience with a number of organizations </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    3. 3. MyWorkspace © 2009 Prescient Digital Media © 2009 Prescient Digital Media
    4. 4. Intranet 2.0 Promise <ul><li>Potential to deliver tremendous value </li></ul><ul><ul><li>Improve knowledge worker productivity </li></ul></ul><ul><ul><li>Decrease redundant effort </li></ul></ul><ul><ul><li>Disseminate best practices </li></ul></ul><ul><ul><li>Accelerate time to productivity </li></ul></ul><ul><li>Frequently low investment/high return </li></ul>
    5. 5. Finding information <ul><li>30% of information workers’ time is spent finding information </li></ul><ul><li>At a cost of $18K each year per employee in lost productivity </li></ul><ul><li>Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ </li></ul><ul><li>Source: Center for Media Research </li></ul>© 2009 Prescient Digital Media
    6. 6. Untapped Expertise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% say they have difficulty locating the right people </li></ul><ul><li>Only 25% frequently go outside their department to seek or share knowledge </li></ul><ul><li>38% don’t get asked for their help & information </li></ul><ul><li>Source: Harris Interactive and Tact Knowledge Systems </li></ul>© 2009 Prescient Digital Media
    7. 7. Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏ </li></ul><ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏ </li></ul><ul><li>Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏ </li></ul><ul><li>Cisco attributes $millions in savings to their wikis (Cisco) ‏ </li></ul><ul><li>Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏ </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    8. 8. Employee Recruitment/Retention <ul><li>39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube. </li></ul><ul><li>A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban. </li></ul><ul><li>The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed </li></ul><ul><ul><li>Source: Telindus </li></ul></ul>© 2009 Prescient Digital Media © 2009 Prescient Digital Media
    9. 9. The (sometimes) unspoken hope… Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Can we leave our hopelessly broken intranet to die and just use cool new tools?
    10. 10. Intranet or Frankenstein’s Monster? <ul><li>Its parts are bolted together from various sources, some of which aren’t quite official </li></ul><ul><li>Some of its parts are missing and some expired a long time ago </li></ul><ul><li>It lacks a brain and has taken on a life of its own </li></ul><ul><li>Your audience runs screaming when told to interact with it </li></ul><ul><li>It frightens its creator </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    11. 11. Intranet 2.0 Risk <ul><li>Employees move without you </li></ul><ul><ul><li>A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not </li></ul></ul>© 2009 Prescient Digital Media
    12. 12. The definition of insanity <ul><li>Why do many intranets fail? </li></ul><ul><li>The same technology that made Internet revolutionary would save internal communications </li></ul><ul><ul><li>Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database </li></ul></ul><ul><ul><li>Took back seat to web site: cost centre, weak executive sponsorship </li></ul></ul><ul><ul><li>Extremely political: stake out space in cyber space and defend to the death </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    13. 13. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Prescient Intranet 2.0 Global Study
    14. 14. Source: Prescient Intranet 2.0 - Global Study © 2009 Prescient Digital Media Why?
    15. 15. Low satisfaction Poor
    16. 16. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Why not?
    17. 17. Forrester Enterprise 2.0 TechRadar Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    18. 18. Intranet 1.0 -> Intranet 2.0 <ul><li>Corporate news -> Submit news </li></ul><ul><li>Executives speech -> Executive blog </li></ul><ul><li>Taxonomy -> Folksonomy </li></ul><ul><li>Quick poll -> Discussion forums </li></ul><ul><li>Annual broadcast -> Regular podcast </li></ul><ul><li>CMS -> Wikis </li></ul><ul><li>Directories (A-Z) -> Tagging </li></ul><ul><li>Sticky content -> RSS </li></ul>© 2009 Prescient Digital Media
    19. 19. Web 2.0 (thanks to Shel Holtz)‏ <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Delic.io.us, Digg, StumbleUpon </li></ul></ul><ul><li>Democratized content networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence networks (micro-blogging)‏ </li></ul><ul><ul><li>Twitter, YouAre </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, ePinions.com </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, There.com </li></ul></ul>© 2009 Prescient Digital Media
    20. 20. Start Paddling! © 2009 Prescient Digital Media
    21. 21. Measurable Benefits? <ul><li>McKinsey Global Web 2.0 Survey </li></ul>© 2009 Prescient Digital Media
    22. 22. Social Networking : P & G <ul><li>P&G PeopleConnect </li></ul><ul><li>Knowledge worker productivity </li></ul><ul><ul><li>Users were already networking </li></ul></ul><ul><ul><li>Professional Profiles </li></ul></ul><ul><ul><li>Social graphs </li></ul></ul><ul><ul><li>Activity streams </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    23. 23. SabreTown: Designed for Adoption <ul><li>Landing page includes: </li></ul><ul><ul><li>Network activity stream (right side) </li></ul></ul><ul><ul><ul><li>Shows who’s doing what </li></ul></ul></ul><ul><ul><li>A personalized widget (middle left) </li></ul></ul><ul><ul><ul><li>Each member can import whatever content they want </li></ul></ul></ul><ul><ul><li>Questions relevant to each user (center) </li></ul></ul><ul><ul><li>Tag clouds showing “most discussed” subjects (bottom left) </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    24. 24. SabreTown: Designed for Adoption <ul><li>Profile includes: </li></ul><ul><ul><li>Personal photos </li></ul></ul><ul><ul><li>Contact Information </li></ul></ul><ul><ul><li>Karma stats </li></ul></ul><ul><ul><ul><li>Earn karma by doing good in the community </li></ul></ul></ul><ul><ul><ul><li>Karma gives you extra privileges, like extra spots for photos </li></ul></ul></ul><ul><ul><li>Sticky notes </li></ul></ul><ul><ul><ul><li>Give a colleague a shout-out </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    25. 25. Killer App: Q&A © 2009 Prescient Digital Media
    26. 26. <ul><li>Rapid adoption </li></ul><ul><ul><li>65% of employees join in first three months </li></ul></ul><ul><ul><li>More than 90% participation rate after 1 yr </li></ul></ul><ul><li>Frequent use </li></ul><ul><ul><li>60% of questions answered within 1 hr of posting </li></ul></ul><ul><ul><li>Each question posted receives an avg of 9 answers </li></ul></ul><ul><li>Faster speed-to-market </li></ul><ul><ul><li>People find information faster </li></ul></ul><ul><ul><li>New-hires ramp up faster </li></ul></ul><ul><li>Growing cost savings </li></ul><ul><ul><li>US$500,000 hard cost savings in yr 1 </li></ul></ul>Social Networking Results © 2009 Prescient Digital Media
    27. 27. Leaders set the tone Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    28. 28. © 2009 Prescient Digital Media
    29. 29. Best Buy: BlueShirtNation (BSN)‏ <ul><li>Encouraged employees to participate in a video contest that promoted their 401k plans </li></ul><ul><li>BSN helped increase the number of employees signing up for 401(k) accounts by 30% </li></ul><ul><li>Also increased employee retention </li></ul><ul><li>Reports 1/10 th increase in employee engagement will increase single store sales $100k </li></ul>© 2009 Prescient Digital Media
    30. 30. Blogs engage employees <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>© 2009 Prescient Digital Media
    31. 31. Encyclopedia of the United States Department of State <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>© 2009 Prescient Digital Media
    32. 32. Kicked in the Tweets <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>© 2009 Prescient Digital Media <ul><li>Department of Foreign Affairs </li></ul><ul><li>“ Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper </li></ul><ul><li>“ Terrible leader” </li></ul><ul><li>“ Rednecks” </li></ul>
    33. 33. Planning for intranet 2.0 success <ul><li>An intranet is a process, not an event </li></ul><ul><ul><li>Confirm the need and value </li></ul></ul><ul><ul><ul><li>Know how to measure within your business </li></ul></ul></ul><ul><ul><li>It’s NOT “Shoot, ready, aim” </li></ul></ul><ul><ul><ul><li>Start with a metrics-driven plan </li></ul></ul></ul><ul><ul><ul><li>Support with strategy and governance </li></ul></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><ul><li>You can’t miss what you can’t measure </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    34. 34. It’s About People <ul><li>Find the right person to get the information you need </li></ul><ul><li>Do all the people need the same knowledge? </li></ul><ul><li>Who’s leading the people? </li></ul><ul><li>What does the company want their people to know? </li></ul><ul><li>What technology will your people use? </li></ul><ul><li>Technology doesn’t make the crowd wise </li></ul><ul><li>Who’s responsible? </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    35. 35. 9 Recommendations <ul><li>Leadership – Senior management must set the tone </li></ul><ul><li>Plan - Planning is an essential requisite for success </li></ul><ul><li>Benchmark - Understand the ingredients of a good blog, wiki </li></ul><ul><li>Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes </li></ul><ul><li>Governance – every tool needs an owner and a policy </li></ul>
    36. 36. 9 Recommendations <ul><li>Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs </li></ul><ul><li>Refresh – keep your content and tools relevant and fresh </li></ul><ul><li>Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike </li></ul><ul><li>Measure - Document the link between social media & the business & develop & track KPIs </li></ul>
    37. 37. Your homework <ul><li>Are you an employer of choice? </li></ul><ul><li>Many organizations have or are planning to adopt 2.0 tools – are you behind the competition? </li></ul>
    38. 38. www.PrescientDigital.com www.PrescientDigital.com
    39. 39. Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media © 2009 Prescient Digital Media cporco@prescientdigital.com www.PrescientDigital.com www.Twitter.com/carmineporco www.Twitter.com/intranet2 www.Facebook.com Search & join: Intranet Global Forum
    40. 40. Intranet Methodology Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    41. 41. Audience Analysis Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    42. 42. Intranet Ecosystem Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    43. 43. Strategic Prioritization Strictly Confidential © 2009 Prescient Digital Media Not For Distribution PL = Post Launch
    44. 44. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
    45. 45. If all you have is a hammer… <ul><li>MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
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