Social Media Do's & Don'ts

Chad H. Pollitt @CPollittIU “Social Media Do’s & Don’ts” Social Media Rules of Engagement Hash Tag = #changeORdie April 1, 2010 www.DigitalHill.com @DigitalHill @CPollittIU Digital Hill is a Web Design and Internet Marketing Agency offering Web Development, Search Engine Optimization, Search Engine Marketing and Social Media Marketing.

Agenda: www.DigitalHill.com @DigitalHill @CPollittIU
Comments on Social Media
Social Media Do’s
Social Media Don’ts
Introduction to Facebook TabSite

www.DigitalHill.com @DigitalHill @CPollittIU 1. Comments on Social Media

www.DigitalHill.com @DigitalHill @CPollittIU

Set a Measurable Goal
www.DigitalHill.com @DigitalHill @CPollittIU 2. Social Media Do’s

Develop a Strategy

Develop a Strategy
Define Appropriate Tactics

Develop a Strategy
Identify your reason for using Social Media.
Identify your Audience
Figure out what you’re going to say to them and what you want them to do
Map a Calendar of Activities and stick to it

Develop a Strategy
Focus on Quality not Quantity

Develop a Strategy
Once you’ve identified who your ideal targets are, figure out where they “hang-out.”
Clearly articulate WHO you’re looking for and make it easy for them to find you.
Monitor and Guard your friends/fans lists and treat everyone of them as if they are a relationship

Develop a Strategy
Follow E.L.E.E. Principals

Develop a Strategy
Engage
Listen
Educate
Entertain

Develop a Strategy
Adhere to T.H.A.R.G.

Develop a Strategy
Transparency
Honesty
Authenticity
Reciprocity
Gratuity

Develop a Strategy
Build Relationships

Develop a Strategy
Build Relationships
Offer Unique Value

www.DigitalHill.com @DigitalHill @CPollittIU 2. Social Media Don’ts
Don’t bombard your audience with too much information too often – SPAM

Don’t automate your campaign too much

Don’t try the “Hard Sale” technique

Don’t forget a profile picture or graphic

Don’t offer up a link to a website in every post

Don’t forget to have a personality

Don’t treat Social Media like it’s “Show & Tell”

Don’t treat Social Media like it’s “Show & Tell”
Don’t post anything that can come back to haunt you. . .

www.DigitalHill.com @DigitalHill @CPollittIU 3. Introduction to Facebook TabSite http://facebooktabsite.com

www.DigitalHill.com @DigitalHill @CPollittIU 3. Introduction to Facebook TabSite

www.DigitalHill.com @DigitalHill @CPollittIU Digital Hill is a Web Design and Internet Marketing Agency offering Web Development, Search Engine Optimization, Search Engine Marketing and Social Media Marketing. Follow Chad & Digital Hill on Twitter @CPollittIU :: @DigitalHill Email: [email_address] 1-888-537-0703 Become a Facebook Fan: http://facebook.com/digitalhill

www.DigitalHill.com @DigitalHill @CPollittIU
Questions?

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Social Media Do's & Don'ts

by Social Media Infrastructures on Apr 01, 2010

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Social Media Do’s & Don’ts — Presentation Transcript