Improving Traffic & Conversions with Inbound Marketing
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Improving Traffic & Conversions with Inbound Marketing

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This presentation looks at the evolution of channel-centric marketing into full-fledged content marketing over a three year period. It adds context to the inbound marketing process while looking at ...

This presentation looks at the evolution of channel-centric marketing into full-fledged content marketing over a three year period. It adds context to the inbound marketing process while looking at real results from every inbound channel.

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    Improving Traffic & Conversions with Inbound Marketing Improving Traffic & Conversions with Inbound Marketing Presentation Transcript

    • IMPROVING TRAFFIC & CONVERSIONSwith inbound marketing
    • Introduction » Chad Pollitt• Director of Marketing at digitalrelevance• Former Army Commander and Iraq War Veteran• Co-author of The Enterprise Blog Post OptimizationGuide• Member of a Forbes Top 100 List• Featured in The Wall Street Journal, Inc., New YorkTimes, BtoB Magazine, PRDaily.com and othersrelevance.com | @ChadPollitt
    • Introductionrelevance.com | @drelevance• Formerly Slingshot SEO• Inc. 500 – 2011 & 2012• Delivering Earned Media throughDigital PR and Content Marketing• Over 10,000 Online MediaRelationships
    • Agendarelevance.com | @ChadPollitt1. The Role of SEO & Social Media
    • Agendarelevance.com | @ChadPollitt1. The Role of SEO & Social Media2. The Effects of Content Marketing on Traffic &Conversions by Channel
    • Agendarelevance.com | @ChadPollitt1. The Role of SEO & Social Media2. The Effects of Content Marketing on Traffic &Conversions by Channel3. Content Marketing and Conversions in Context
    • Agendarelevance.com | @ChadPollitt1. The Role of SEO & Social Media2. The Effects of Content Marketing on Traffic &Conversions by Channel3. Content Marketing and Conversions in Context4. The Inbound Campaign Structure
    • The Role of SEO & Socialrelevance.com | @ChadPollitt1» BRAND
    • The Role of SEO & Socialrelevance.com | @ChadPollitt1» BRAND2» CONTENT
    • The Role of SEO & Socialrelevance.com | @ChadPollitt1» BRAND2» CONTENT3» DISTRIBUTION
    • The Role of SEO & Socialrelevance.com | @ChadPollitt1» BRAND2» CONTENT3» DISTRIBUTION4» ENGAGEMENT
    • TAKEAWAY #1relevance.com | @ChadPollittSpend 80% of Time Creating Contentand Only 20% on Distribution andEngagement
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #1relevance.com | @ChadPollitt
    • TAKEAWAY #2relevance.com | @ChadPollittContent Marketing Positively EffectsALL Inbound Channels
    • TAKEAWAY #3relevance.com | @ChadPollittExpect Demand Generation to CreateDemand for Your Content and NOTfor Your Products or Services
    • Inbound Ops » offerrelevance.com | @ChadPollitt
    • Inbound Ops » landing pages + CTAsrelevance.com | @ChadPollitt
    • Inbound Ops » lead nurturingrelevance.com | @ChadPollitt
    • Inbound Ops » emailrelevance.com | @ChadPollitt
    • Inbound Ops » blog, earned, ownedrelevance.com | @ChadPollitt
    • Inbound Ops » Social Mediarelevance.com | @ChadPollitt
    • Inbound Ops » Analyze & Adjustrelevance.com | @ChadPollitt
    • TAKEAWAY #4relevance.com | @ChadPollittThe Inbound Campaign Structureis a Conversion and Nurture Process
    • TAKEAWAY RECAPrelevance.com | @ChadPollitt1. Spend 80% of Time Creating Content and Only 20% onDistribution and Engagement
    • TAKEAWAY RECAPrelevance.com | @ChadPollitt1. Spend 80% of Time Creating Content and Only 20% onDistribution and Engagement2. Content Marketing Positively Effects ALL Inbound ConversionChannels
    • TAKEAWAY RECAPrelevance.com | @ChadPollitt1. Spend 80% of Time Creating Content and Only 20% onDistribution and Engagement2. Content Marketing Positively Effects ALL Inbound ConversionChannels3. Expect Demand Generation to Create Demand for YourContent and NOT for Your Products or Services
    • TAKEAWAY RECAPrelevance.com | @ChadPollitt1. Spend 80% of Time Creating Content and Only 20% onDistribution and Engagement2. Content Marketing Positively Effects ALL Inbound ConversionChannels3. Expect Demand Generation to Create Demand for YourContent and NOT for Your Products or Services4. The Inbound Campaign Structure is a Conversion and NurtureProcess
    • FINAL TAKEAWAYrelevance.com | @ChadPollittRight Content + Right Person+ Right Time + Right Channel =Wider Sales Funnel + Acceleration Through It