Inbound Marketing Operations

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With inbound marketing growing in popularity and performance, traditional marketing departments are struggling to keep up. This presentation takes a deep dive into how to organize a marketing department to efficiently run the inbound marketing campaign process.

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Inbound Marketing Operations

  1. 1. Inbound Marketing Operations
  2. 2. relevance.com | @drelevanceIntroduction • Formerly Slingshot SEO • Inc. 500 – 2011 & 2012 • Delivering Earned Media through Digital PR and Content Marketing • Over 10,000 Online Media Relationships
  3. 3. relevance.com | @ChadPollittIntroduction – Chad Pollitt • Director of Marketing at digitalrelevance • 3 Year HubSpot Customer & Partner • Former Army Commander and Iraq War Veteran • Co-author of The Enterprise Blog Post Optimization Guide • Featured in The Wall Street Journal, Inc., New York Times, BtoB Magazine, Forbes and others
  4. 4. relevance.com | @ChadPollittInbound Ops – Offer
  5. 5. relevance.com | @ChadPollittInbound Ops – Landing Pages + CTAs
  6. 6. relevance.com | @ChadPollittInbound Ops – Lead Nurturing
  7. 7. relevance.com | @ChadPollittInbound Ops – Email
  8. 8. relevance.com | @ChadPollittInbound Ops – Blog, Earned, Owned
  9. 9. relevance.com | @ChadPollittInbound Ops – Social Media
  10. 10. relevance.com | @ChadPollittInbound Ops – Analyze & Adjust

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