Content is King, but Distribution is Queen and She Wears the Pants

10,056 views

Published on

Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” It introduces basic economics into content marketing. There are a finite number of people in the world, and they can consume only so much content. This presentation takes a hard look at the implications of content shock and how businesses can overcome the ramifications.

Here's the write up: http://relevance.com/blog/content-shock-why-earned-media-will-save-content-marketing/

Design by @charleswclark

Published in: Business, News & Politics

×