Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” It introduces basic economics into content marketing. There are a finite number of people in the world, and they can consume only so much content. This presentation takes a hard look at the implications of content shock and how businesses can overcome the ramifications.
Here's the write up: http://relevance.com/blog/content-shock-why-earned-media-will-save-content-marketing/
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