Building A Social Media Infrastructure

Chad H. Pollitt @CPollittIU Social Media Marketing for 2010 “The Social Media Infrastructure” Hash Tag = #IMClub January 13, 2010 www.DigitalHill.com @DigitalHill @CPollittIU Digital Hill is a Web Design and Internet Marketing Agency offering Web Development, Search Engine Optimization, Search Engine Marketing and Social Media Marketing.

www.DigitalHill.com @DigitalHill @CPollittIU

Agenda: www.DigitalHill.com @DigitalHill @CPollittIU
SEO, Keyword Themes & Social Media
Building a Social Media Infrastructure (What is it, why build it, and how to build it)
Keyword Blogging vs Blogging
Choosing the Right Social Media Platforms
Social Media Rules of Engagement
Make your Social Media platforms work together
Push & Pull Content

1. SEO: www.DigitalHill.com @DigitalHill @CPollittIU
On-page factors
Keyword Themes
Off-page factors
Backlinks
Programming

1. SEO:
Content is King
A.B.O.
Always
Be
Optimizing
Backlinks are Queen

1. Keyword Themes: www.DigitalHill.com @DigitalHill @CPollittIU
A.B.O. – Always Be Optimizing
On-page factors

1. Anchor Text Keyword Themes: www.DigitalHill.com @DigitalHill @CPollittIU
Off-page factors / Backlinks
A.B.O. - Always Be Optimizing

1. Keyword Themes: www.DigitalHill.com @DigitalHill @CPollittIU
Create a “Keyword Neighborhood”

1. Social Media: www.DigitalHill.com @DigitalHill @CPollittIU
Social Media is Personal by its very nature
People are acting more like companies and companies are acting more like people.
Generation Y is in their 30's now and 96% of them are utilizing some sort of Social Media.
Very soon we will not have to look for products or services, they will find us via Social Media.
Web 2.0 Observations & Trends

Don’t Believe people are talking about you, your industry or your company on the web?
Set up a Google Alert
http://www.google.com/alerts

2. Social Media Infrastructure www.DigitalHill.com @DigitalHill @CPollittIU

Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.
What

Avoids the Silo Syndrome
SEO
Grab as many organic positions as possible
Saves Time/Creates Efficiency
Increases Reach & SOV
Generate Website Referral Traffic
3 C’s
Consistency
Clarity
Congruency
Why

Why
7 out of 10 Organic Results on the 1 st Page of Google

Why
PeoplePond Optimization for Highly Competitive Keywords

Keyword Workshop / Research
RSS - Real Simple Syndication
Push & Pull content between platforms
How to build

Gather your digital assets
Video
Pictures / Graphics
Music / Audio
Documents/Presentations/Files
Press Releases
How to build

Blogging is the Push-Foundation of the Infrastructure
Infrastructure configurations are almost limitless
How to build

Push Content onto Popular Social Media Platforms
How to build

Pull Content into your Infrastructure
How to build

Pull Conversion Platforms into your Infrastructure
How to build

Widgets / Apps / Embeds
How to build Considerations

TwitterFeed.com, Feed Aggregators and Distributors

No Follow Links
No Problem!
There are NO nofollow tags inside RSS feeds.

Duplicate Content Comments from Google
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.
Google’s Matt Cutts – “. . . finds that honest webmasters worry about dupe content when they don’t need to.”

3. Keyword Blogging VS Blogging www.DigitalHill.com @DigitalHill @CPollittIU
A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Blog

DH Keyword Blog represents the latest cutting-edge Blogging technology that maximizes the synergistic relationship between Blogging and Search Engine Optimization (SEO) while allowing for complete turn-key administration. The DH Keyword Blog System outperforms normal blog technology by creating, not one blog, but dozens or more separate blogs "on-the-fly" based on the most searched keywords in your industry
DH Keyword Blog System

Features
Social Media Connectivity & Administration
Real-Time SEO Keyword Ratio Analysis
Turnkey SEO-centric Title and H1 Tags
Unique RSS Feed for each Blog
Robust Point & Click Content Management
User Administration / Roles

4. Choosing the Right Social Media Platforms www.DigitalHill.com @DigitalHill @CPollittIU
Any website or social media platform that can receive or send RSS Feeds can be used.

Indentify target demographic
Build personas
Examine the demographics of potential platforms

Identify your digital assets
Video
Pictures / Graphics
Music / Audio
Documents/Presentations/Files
Press Releases
Identify which platforms accept those digital assets

5. Social Media Rules of Engagement www.DigitalHill.com @DigitalHill @CPollittIU
E.L.E.E. Principles
T.H.A.R.G. Principles

E.L.E.E.
Engage
Listen
Educate
Entertain

T.H.A.R.G.*
Transparency
Honesty
Authenticity
Reciprocity
Gratuity
*From The 2009 Tweeters Almanac
By Amy Stark - @AmyStark

Follow Chad & Digital Hill on Twitter @CPollittIU :: @DigitalHill Email: [email_address] 1-888-537-0703 Become a Facebook Fan: http://facebook.com/digitalhill www.DigitalHill.com @DigitalHill @CPollittIU Digital Hill is a Web Design and Internet Marketing Agency offering Web Development, Search Engine Optimization, Search Engine Marketing and Social Media Marketing.

Questions?
Make your Social Media platforms work together
Build Your Social Media Infrastructure Today!

http://blog.digitalhill.com	42
http://www.slideshare.net	5
http://jterm2010.tumblr.com	2
http://www.blog.digitalhill.com	2

Building A Social Media Infrastructure

by Social Media Infrastructures on Jan 10, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 51

Statistics

Building A Social Media Infrastructure — Presentation Transcript