10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’

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Sun Tzu’s The Art of War was written in the 2nd century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in …

Sun Tzu’s The Art of War was written in the 2nd century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. Its influence can be felt in both the East and the West today – not just in the military sciences, either, but in law, government and business.

This deck represents a few of the most important executive marketing lessons a professional can take away from The Art of War today.

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  • Thanks Jodi! Glad you like it!
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  • OMG- thanks for sharing - LOVE SunTzu (this is so simple - I actually understand it)
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  • This is fantastic! Thank you for sharing.
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  • Business is about competition, competition is about winning, winning is about humility and humility is about helping others before yourself. Make sure your marketing is about helping others!
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  • 1. relevance.com | @ChadPollitt
  • 2. relevance.com | @ChadPollitt Introduction » Chad Pollitt
  • 3. Lesson #1 relevance.com | @ChadPollitt
  • 4. TRANSLATION relevance.com | @ChadPollitt
  • 5. relevance.com | @ChadPollitt Lesson #2
  • 6. relevance.com | @ChadPollitt TRANSLATION
  • 7. “Pretend inferiority and encourage his arrogance” Lesson #3 relevance.com | @ChadPollitt
  • 8. Ignore peer pressure when competition markets with a bullhorn – market with a magnet instead TRANSLATION relevance.com | @ChadPollitt
  • 9. relevance.com | @ChadPollitt Lesson #4
  • 10. relevance.com | @ChadPollitt TRANSLATION
  • 11. relevance.com | @ChadPollitt Lesson #5
  • 12. relevance.com | @ChadPollitt TRANSLATION
  • 13. relevance.com | @ChadPollitt Lesson #6
  • 14. relevance.com | @ChadPollitt TRANSLATION
  • 15. relevance.com | @ChadPollitt “Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” Lesson #7
  • 16. relevance.com | @ChadPollitt The most effective marketing measures and tracks tactics, strategies, goals and ROI TRANSLATION
  • 17. relevance.com | @ChadPollitt Lesson #8
  • 18. relevance.com | @ChadPollitt TRANSLATION
  • 19. relevance.com | @ChadPollitt Lesson #9
  • 20. relevance.com | @ChadPollitt TRANSLATION
  • 21. relevance.com | @ChadPollitt Lesson #10
  • 22. relevance.com | @ChadPollitt TRANSLATION