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relevance.com | @ChadPollitt
relevance.com | @ChadPollitt
Introduction » Chad Pollitt
Lesson #1
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
relevance.com | @ChadPollitt
Lesson #2
relevance.com | @ChadPollitt
TRANSLATION
“Pretend inferiority and
encourage his arrogance”
Lesson #3
relevance.com | @ChadPollitt
Ignore peer pressure when
competition markets with a
bullhorn – market with a
magnet instead
TRANSLATION
relevance.com | @...
relevance.com | @ChadPollitt
Lesson #4
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #5
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #6
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
“Earth gives birth to length.
Length gives birth to volume.
Volume gives birth to counting.
C...
relevance.com | @ChadPollitt
The most effective marketing
measures and tracks tactics,
strategies, goals and ROI
TRANSLATI...
relevance.com | @ChadPollitt
Lesson #8
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #9
relevance.com | @ChadPollitt
TRANSLATION
relevance.com | @ChadPollitt
Lesson #10
relevance.com | @ChadPollitt
TRANSLATION
10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’
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10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’

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Sun Tzu’s The Art of War was written in the 2nd century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. Its influence can be felt in both the East and the West today – not just in the military sciences, either, but in law, government and business.

This deck represents a few of the most important executive marketing lessons a professional can take away from The Art of War today.

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Transcript of "10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’"

  1. 1. relevance.com | @ChadPollitt
  2. 2. relevance.com | @ChadPollitt Introduction » Chad Pollitt
  3. 3. Lesson #1 relevance.com | @ChadPollitt
  4. 4. TRANSLATION relevance.com | @ChadPollitt
  5. 5. relevance.com | @ChadPollitt Lesson #2
  6. 6. relevance.com | @ChadPollitt TRANSLATION
  7. 7. “Pretend inferiority and encourage his arrogance” Lesson #3 relevance.com | @ChadPollitt
  8. 8. Ignore peer pressure when competition markets with a bullhorn – market with a magnet instead TRANSLATION relevance.com | @ChadPollitt
  9. 9. relevance.com | @ChadPollitt Lesson #4
  10. 10. relevance.com | @ChadPollitt TRANSLATION
  11. 11. relevance.com | @ChadPollitt Lesson #5
  12. 12. relevance.com | @ChadPollitt TRANSLATION
  13. 13. relevance.com | @ChadPollitt Lesson #6
  14. 14. relevance.com | @ChadPollitt TRANSLATION
  15. 15. relevance.com | @ChadPollitt “Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” Lesson #7
  16. 16. relevance.com | @ChadPollitt The most effective marketing measures and tracks tactics, strategies, goals and ROI TRANSLATION
  17. 17. relevance.com | @ChadPollitt Lesson #8
  18. 18. relevance.com | @ChadPollitt TRANSLATION
  19. 19. relevance.com | @ChadPollitt Lesson #9
  20. 20. relevance.com | @ChadPollitt TRANSLATION
  21. 21. relevance.com | @ChadPollitt Lesson #10
  22. 22. relevance.com | @ChadPollitt TRANSLATION
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