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16 Years Of Experience
 

16 Years Of Experience

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    16 Years Of Experience 16 Years Of Experience Presentation Transcript

    • 16 years of Experience Launching, growing & restructuring revenue streams for long term growth Christian Leatham
    • The beginning…
      • Maintained 35% of overall ad clientele
      • Grew overall ad revenue by 30%
      • Introduced color, new regional edition, and swallowed the competition whole.
    • Launch of b2b magazine
      • Surpassed initial quota by 210%
      • 2 nd year sales: +125%
      • 90% renewal rate
      • Increased frequency to bi-monthly
    • Print, Online, Sponsorship Sales
      • Increased conference booth sales by 40%
      • Created 3 new revenue streams
      • Streamlined advertising process for 3 publications, CLE programs and annual conference resulting in higher renewal rate, and quicker revenue growth
    • Launched New England For Rent Magazine
      • Surpassed annual quota in first 3 months
      • Sold $598,000 on $250,000 annual quota
      • 65 new advertisers; 90% renewal rate
    • Out-of-Home (OOH) Sales Management
      • Record 4 th quarter in localized ad revenue
      • Built team-like atmosphere across 9 DMAs
      • Acquired first-time CPG advertisers such as Pepperidge Farm
    • Leasing/Purchase Sales
      • $617,760 in new leases signed in 4 months
      • Launched New England division, 2009
      • Average 2 new clients per week
    • Reversed Negative revenue trend
      • Immediately halted a 3-year revenue slide surpassing #'s every month in 2010
      • Sold 95% of new digital business in 2010
      • Leading company in avg monthly ad revenue, avg $ per ad, and new business revenue every month in 2010