Social media-presentation 6-11-12

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Social Media Presentation to TSCPA group on June 29th, 2012 in Corpus Christi, Texas.

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  • The Social Media trend is very overwhelming and confusing. With so many choices to make, which one? Where do I even start?\nWe are here today to discuss just that and to make it more clear and how it can better serve you and your business.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • My grandmother always told me that if I didn’t know what something was, go look it up. And then look it up again from at least one other source to verify or get a different perspective.\nI use this every day and it has served me well so I will share with you what I found from 2 different sources on the definition of Social Media.\n
  • This is a chart on Social Media Market Share...on a global scale and within the US. What is interesting is they are in the exact same order and the only major difference is the top numbers with Facebook at 72.4% Globally vs 48.8% in the US.\nWe are only going to focus on the most popular top 5 Social Media sites though you may see others in our examples.\n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • There are many social media technologies, and by that I mean forms of delivery to the public. I will give you an example of each so you can be familiar with what this means.\n\nThese technologies include:\n\nInternet forums \nWeblogs\nSocial blogs\nMicroblogging\nWikis\nPodcasts\nPhotographs\nVideoRating and Social bookmarking\nInstant Message \n
  • \nThis example of a forum shows that they are a discussion about specific categories. It should have a moderator and be able to read any of the entries but not be able to comment on anything without being a member. Sometimes these memberships cost money or dues and others are completely free.\n\nhttp://www.accountantsworld.com/newforums/\n\n
  • \nThis example of a forum shows that they are a discussion about specific categories. It should have a moderator and be able to read any of the entries but not be able to comment on anything without being a member. Sometimes these memberships cost money or dues and others are completely free.\n\nhttp://www.accountantsworld.com/newforums/\n\n
  • This example of a weblog where his purpose is to share his insights and ideas about public accounting and technology.\nSince he didn’t put his name on here, I’ll just call him Mr. About. \nThe most recent post are on the left side, the latest blog is in the middle fully expanded and other ways to follow him on LinkedIn and Twitter, on the right.\n
  • This example of a weblog where his purpose is to share his insights and ideas about public accounting and technology.\nSince he didn’t put his name on here, I’ll just call him Mr. About. \nThe most recent post are on the left side, the latest blog is in the middle fully expanded and other ways to follow him on LinkedIn and Twitter, on the right.\n
  • This example of a weblog where his purpose is to share his insights and ideas about public accounting and technology.\nSince he didn’t put his name on here, I’ll just call him Mr. About. \nThe most recent post are on the left side, the latest blog is in the middle fully expanded and other ways to follow him on LinkedIn and Twitter, on the right.\n
  • This example of a weblog where his purpose is to share his insights and ideas about public accounting and technology.\nSince he didn’t put his name on here, I’ll just call him Mr. About. \nThe most recent post are on the left side, the latest blog is in the middle fully expanded and other ways to follow him on LinkedIn and Twitter, on the right.\n
  • This example of a weblog where his purpose is to share his insights and ideas about public accounting and technology.\nSince he didn’t put his name on here, I’ll just call him Mr. About. \nThe most recent post are on the left side, the latest blog is in the middle fully expanded and other ways to follow him on LinkedIn and Twitter, on the right.\n
  • This is an example of the Social Blog because of all of the social links they allow you to use to share this information. The reason they post this is to have it shared with others. \nCheck out the 6 different ways to like the article.\nThen you can Recommend it on Google and see how many of your friends like Mashable. Yes, those are my friends.\nBut this isn’t the only way they allow you to interact with this article. (continued on next slide)\n
  • This is an example of the Social Blog because of all of the social links they allow you to use to share this information. The reason they post this is to have it shared with others. \nCheck out the 6 different ways to like the article.\nThen you can Recommend it on Google and see how many of your friends like Mashable. Yes, those are my friends.\nBut this isn’t the only way they allow you to interact with this article. (continued on next slide)\n
  • This is the same article just further down on the page.\nYou can comment about the article or reply to someone else who has commented by logging in with your Facebook or Twitter accounts.\nThe choices are really overwhelming. Just find the one way you feel comfortable and stick with it until you want to venture out for a new way. \n
  • This is Twitter and it has a special format. You have to say what you want to say in 140 characters or less. \n\nYou can follow other people or have them follow you. See comments in real time. Keep up with the latest trends. Share images, websites, and just about anything else that interest you.\n\nTwitter has been an important factor in many of the world events. \n
  • Wikis are quick reference site that serve as the modern day Encyclopedias. They are \ncreated mainly by a collaborative effort of the site visitors. They can be internal - intranets or extranets for the company, subject, or organization. We have one at work that is specifically for work related material, research, clients, policies and procedures.\n\nWikipedia is a great example and is the largest in the most languages.\n\nThe term "wiki" comes from the Hawaiian phrase, "wiki wiki," which means "super fast." \n
  • Podcast are usually in the format of an audio file that can be released as one file or a series of episodes. This could be audio books, radio broadcast, news or even lessons, and short topics that allow you to download them to a mobile device or your computer to listen to later. You may subscribe to the channel so you will be sent the latest episode as soon as it’s available.\n\n
  • This is a social network of photographs called Pinterest. It’s a place to share your ideas in pictures. It’s very interesting and popular because it’s so easy to use. It’s more of an idea harvesting. You can search by category, like vacations and make an online scrapbook for what you are interested in. You can also do this for recipes, planning a wedding, or even a birthday party. It has many categories, too many to mention, but it’s fun and easy.\n\nOther examples you may have heard of are Flickr and Instagram, Photobucket, Shutterfly, and Snapfish to just name a few.\n
  • These are purrrfect examples of a Meme (MEEM) which is defined as:\nAn image, video, etc. that is passed electronically from one Internet user to another.\nUsually in the form of silliness.\n
  • You Tube is one of the most popular search engines, 2nd only to Google, but that’s okay because it’s owned by Google now anyway. You can search for ANYTHING and find a video on that subject. We will talk more about You Tube later.\n\nHere are the paid ad space on You Tube, much like Google results pages. This is how they make money. \n
  • Reddit (Red-IT) is a rating and social bookmarking site that you can share links that you think are worth sharing.\n\nIt is a source for what's new and popular on the web.\nUsers like you provide all of the content and decide, through voting, what's good and what's junk.\nLinks that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links.\n
  • Instant Message is a chat room environment between you and one or more people. Some businesses are now finding it more productive to have in the office since it keeps the noise level down with ringing phones or having to leave your desk to talk to someone. It can be a very efficient way to communicate with co-workers and keep the productivity high even with those who work remotely or on a business trip.\n\nExamples of this technology that you may have heard of are Skype, Windows Live, and Google+ to name a few.\n\nNow that you know the technologies, next we are going to talk about the types of Social Media.\n
  • Instant Message is a chat room environment between you and one or more people. Some businesses are now finding it more productive to have in the office since it keeps the noise level down with ringing phones or having to leave your desk to talk to someone. It can be a very efficient way to communicate with co-workers and keep the productivity high even with those who work remotely or on a business trip.\n\nExamples of this technology that you may have heard of are Skype, Windows Live, and Google+ to name a few.\n\nNow that you know the technologies, next we are going to talk about the types of Social Media.\n
  • Instant Message is a chat room environment between you and one or more people. Some businesses are now finding it more productive to have in the office since it keeps the noise level down with ringing phones or having to leave your desk to talk to someone. It can be a very efficient way to communicate with co-workers and keep the productivity high even with those who work remotely or on a business trip.\n\nExamples of this technology that you may have heard of are Skype, Windows Live, and Google+ to name a few.\n\nNow that you know the technologies, next we are going to talk about the types of Social Media.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • Though this overlaps a little of what I just explained, you can see there are several different ways people engage with each other. \n\nCollaborative Projects - like Wikipedia\nBlogs and Microblogs - Twitter\nContent Communities - YouTube\nSocial Networking Sites - Facebook\nVirtual Game Worlds - World of Warcraft\nVirtual Social Worlds - Second Life\n\nI have shown you examples of the first 4 but here is a few images of the last two.\n
  • In these virtual environments you are able to pick your character, the clothing, hair style, shoes, glasses, every detail. This is called an Avatar. Then you engage with other people in a staged environment for social gatherings. Some businesses are run this way with all virtual employees and they meet in these sites to conduct their weekly meetings or socializing.\n\nThe Gaming world is much of the same but it’s usually in a battle format and lots of dragons and weapons and strategy and the like. Many people from these groups have never met in real life.\n
  • Now that you know what it is....you may be asking, WHY is Social Media so popular? \n
  • As Humans - We can communicate over time and distance through printing and broadcasting. \nOur memories are the longest\nOur interactions the most intricate\nOur perception of the world simultaneously the broadest and most detailed.\n\nHumans also have something that no other animal has: the most complex social structure on Earth. \nWe gather in families, tribes, clans, nations. \nWe have an incredibly sophisticated method of interacting -- speech.\nWe use words, images, documents, and gestures to communicate and all of these can be transmitted and translated electronically.\n
  • As Humans - We can communicate over time and distance through printing and broadcasting. \nOur memories are the longest\nOur interactions the most intricate\nOur perception of the world simultaneously the broadest and most detailed.\n\nHumans also have something that no other animal has: the most complex social structure on Earth. \nWe gather in families, tribes, clans, nations. \nWe have an incredibly sophisticated method of interacting -- speech.\nWe use words, images, documents, and gestures to communicate and all of these can be transmitted and translated electronically.\n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Because we have such a complicated language system we have the need to share that with others.\n\nSocial Media fulfills many of our basic human needs\n\nAffection - commenting and praising each other for sharing our lives\nIdentity, Feeling of belonging - the ability to join groups and share common interest\nAcceptance, understanding - feeling accepted for who you are and feeling understood by others\nHealth and well-being - sharing of health issues and advice from others\nParticipation, sense of humor - feeling involved from a distance, sharing of jokes and games\nLeisure, spontaneity - relaxing while reviewing the comments of others keeps you informed about others without the stress of actually having to talk to them - you can do this whenever you feel like it 24/7 in your bunny slippers.\nCreativity, curiosity - the ability to see beautiful scenery, artistic work, reading stories, learning new things at your own pace is very rewarding\nFreedom - the fact that you can do this at any time, from any computer or mobile device like your phone or ipad gives you a sense of freedom that you can share and participate in your real life with the freedom of convenience. \n
  • Now we have learned what it is and why it’s so popular. \n\nYou may be thinking that Social Media is only for college students or teenage girls or soccer moms.\nLet’s see what the research says...\n
  • This chart shows thenumber of active Users on the top 5 social networking sites.\n\nLets take a moment to look over these numbers and think about how many people are actively using social media. This means, people have signed up for an account.\n\n901 Million for Facebook\n555 Million for Twitter\n170 Million for Google Plus\n150 Million for LinkedIn\n11.7 Million users for Pinterest\n\nAmazing isn’t it?\n\nWell, they may have active accounts but how many times do they visit? I know lots of people who are signed up but never use it again. So I lets see how much they use their accounts.\n\n
  • Wow...I usually don’t do math in public but maybe you guys can help me with this number...\n\n7 Billion, 12 Million, 900 thousand visits per month on Facebook alone\n182 Million for Twitter\n61 Million for Google +\n85.7 Million for Linked In\n104.4 Million on Pinterest\n\nYou may be thinking okay so there are lots so people going to these sites but aren’t they all teenage girls or college age kids and soccer moms?\n\nLet’s see...\n
  • Take a look at this...\n\nTurns out that the highest users are ages 26-34 and 35-44. \nWith 41% on Facebook\n57% on Twitter\n50% on Google +\n56% on LinkedIn\n56% on Pinterest\n \nIsn’t that fascinating? 52% of the active users on these social sites are 26-44 years old.\n\nThey have graduated college, in the beginning of their career or mid-career. \n\nYeah but that’s just the soccer moms...but definitely mostly female.\n\nLet’s see...\n
  • \nMen use Facebook, Google +, and Linked in a little more than women\n\nWomen use Twitter and Pinterest a little more than men\nbut over all the ratio is pretty even.\n\nAnother statistic that I found interesting is the amount people spend using Social Media.\n\n
  • This is the time spent on these 5 sites by month but I honestly think these are low since I spend this much time per week on some of these...but we will go with the overall since I’m a bit of a social network junkie, I don’t think my time is average.\n\nFacebook - 405 minutes or 6.75 hours (almost a full work day)\nPinterest - 405 minutes or 6.75 hours\nTwitter - 89 minutes or 1.48 hours (3 times the average commute which is 46 min.)\nLinked In - 21 minutes - Alot of this information is group information and sent through emails.\nGoogle + - 3 minutes (don’t know what’s going on with that). I suspect this number will go up in the near future.\n\nSo now that we know what it is and why its so popular and who uses it...what are the benefits and concerns?\n\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • 1. People are spending more time online than face to face. \n2. Teens posting images of themselves or friends that could have negative consequences.\n3. No way to verify the true identities or information is true.\n4. Cyber bullying is on the rise and being used as a form of public humiliation with even greater consequences than ever before. \n5. US Marine Corp and many other reputable entities have banned social networks due to security threats and potential computer viruses.\n6. Can cause personality disorders and developmental issues such as ADHD, narcissistic personalities, and inability to have a real conversation or speak in a professional setting. The information is so fast, it becomes expected in everyday life.\n7. Social isolation, parents spending less time talking with their children, couples spending less time interacting even under the same roof.\n8. Work time lost, studies found workers cost businesses billions of dollars in lost hours of work.\n9. False sense of security- people don’t realize they could be saying things that may have negative consequences. Like telling people where you are which alerts that you aren’t home. Or saying something that gets you fired from your job.\n10. Public nature of online profiles leave you vulnerable to cybercriminals for personal information. Example: dog’s name, children’s names, going on vacation.\n11. Social sites make money by learning as much as they can about you so they can advertise directly to you according to your likes and activities.\n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
  • \n1. Allow people to connect with family and friends – solders, grandparents, college students, aunts and uncles, extended family members and life long friends.\n2. Creative expression – blogging, instant messages, event invitations (doomsday yard sale and taco banquet), photo storage and sharing.\n3. Everyone including Introverts can find people with common interest\n4. Receive help with major life issues such as changing jobs, finding a new place to live, caring for someone with an illness.\n5. Students get help with their education through videos and online tutoring - I have not created anything in this presentation, I have only organized it from material I found. It’s all out there.\n6. Helps low-income kids become more computer savvy a chance they may not have gotten otherwise\n7. Studies show that being a part of a social network has a positive impact and increases your quality of life.\n8. Internet users have a larger social networks than non-users as it helps maintain the face-to-face interactions offline.\n9. Powerful tool for social change more efficiently than other forms of communication.\n10. Minimum age requirements and stronger privacy settings\n11. Expanding and specializing. Instead of just general interest, you can find social settings for weight loss, autism, political and religious views to just name a few.\n \n
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  • \nThis is an image of protestors in Tunisia.\nI’m going to read from an article about how social media played a role in the revolution.\n\nBy many accounts, the new arsenal of social networking helped accelerate Tunisia’s revolution, driving the country’s ruler of 23 years, into exile and igniting reactions that have spread across the Arab world at breathtaking speed. It was an apt symbol that a dissident blogger with thousands of followers on Twitter was catapulted in a matter of days from the interrogation chambers of the regime to a new government post as minister for youth and sports. This was a marker of the uncertainty in his power and he was prompted to step down." [New York Times 1/30/11 article]\n\nOther social media aspects of the revolution included Twitter updates with stories of state oppression, police brutality and unrest, and tweet feeds of imminent street protests….  Over 30,000 videos have now been placed on YouTube tagged “Sidi Bouzid.” [Online Social Media, 1/18/11 story]\n\nThere have been similar reports of protests organizing through social networks in Egypt, Libya, Syria/Jordan/Yemen.\n\nPhilip N. Howard, assoc. professor of communication at the Univ. of Washington, and other scholars have analyzed the millions of tweets, YouTube videos and blog posts and concluded that “social media played a central role in shaping political debates in the Arab Spring…[The evidence] suggests that social media carried a cascade of messages about freedom and democracy across North Africa and the Middle East, and helped raise expectations for the success of political uprising. People who shared interest in democracy built extensive social networks and organized political action. Social media became a critical part of the toolkit for greater freedom.”\n\nAs wonderful as this is for the protesters its just a matter of organizing people and connecting their common interest.\nHere’s an example of an event that I signed up for on Facebook.\n
  • \nThis is an image of protestors in Tunisia.\nI’m going to read from an article about how social media played a role in the revolution.\n\nBy many accounts, the new arsenal of social networking helped accelerate Tunisia’s revolution, driving the country’s ruler of 23 years, into exile and igniting reactions that have spread across the Arab world at breathtaking speed. It was an apt symbol that a dissident blogger with thousands of followers on Twitter was catapulted in a matter of days from the interrogation chambers of the regime to a new government post as minister for youth and sports. This was a marker of the uncertainty in his power and he was prompted to step down." [New York Times 1/30/11 article]\n\nOther social media aspects of the revolution included Twitter updates with stories of state oppression, police brutality and unrest, and tweet feeds of imminent street protests….  Over 30,000 videos have now been placed on YouTube tagged “Sidi Bouzid.” [Online Social Media, 1/18/11 story]\n\nThere have been similar reports of protests organizing through social networks in Egypt, Libya, Syria/Jordan/Yemen.\n\nPhilip N. Howard, assoc. professor of communication at the Univ. of Washington, and other scholars have analyzed the millions of tweets, YouTube videos and blog posts and concluded that “social media played a central role in shaping political debates in the Arab Spring…[The evidence] suggests that social media carried a cascade of messages about freedom and democracy across North Africa and the Middle East, and helped raise expectations for the success of political uprising. People who shared interest in democracy built extensive social networks and organized political action. Social media became a critical part of the toolkit for greater freedom.”\n\nAs wonderful as this is for the protesters its just a matter of organizing people and connecting their common interest.\nHere’s an example of an event that I signed up for on Facebook.\n
  • Facebook allows you to create events and invite your friends or the public.\nYou can add an image, invite people, they can RSVP at the top.\n\nAnd even comment on the event....I’ll share those in a moment.\n\nClick - That is me, my husband, two of my sons and brother-in-law on the left. We are so excited.\n\nThis has all of the details here....let’s see..\n\nHere is the date and time\n\nDescription\nWe'll set up at the closest house that's still standing after the initial onslaught of God's fury\n\nCelebrate the end of existence as we know it with a belly full of tacos and a truck full of lawn gnomes! Come eat tasty Mexican cuisine while we rid ourselves of our earthly possessions at our MASSIVE Doomsday Yard Sale. HOT items up for grabs—get 'em before the lava does!\n\nAnd don't miss our "Run-For-Your-Life" 5 Kilometer Benefit Race—all proceeds going towards the purchase of a virgin goat to be sacrificed on the roof in an exciting attempt to save our souls from damnation. Fun for all ages!\n\nNOTE: Some events are tentatively scheduled and may be canceled due to floods, firestorms, plagues, or mild thunderstorms. \n\n*News Update 12/3/10*\nA Massage Therapist from South Dakota has offered to set up a booth with FREE hot stone massages all day long during the Doomsday Yard Sale. Pick out your own hot stones (there will be plenty spewing forth from the bowels of the earth while it rips open throughout the day), and experience a final moment of peace and tranquility before you depart your Earthly shell. \n\nSome comments.....\n\n\n
  • Facebook allows you to create events and invite your friends or the public.\nYou can add an image, invite people, they can RSVP at the top.\n\nAnd even comment on the event....I’ll share those in a moment.\n\nClick - That is me, my husband, two of my sons and brother-in-law on the left. We are so excited.\n\nThis has all of the details here....let’s see..\n\nHere is the date and time\n\nDescription\nWe'll set up at the closest house that's still standing after the initial onslaught of God's fury\n\nCelebrate the end of existence as we know it with a belly full of tacos and a truck full of lawn gnomes! Come eat tasty Mexican cuisine while we rid ourselves of our earthly possessions at our MASSIVE Doomsday Yard Sale. HOT items up for grabs—get 'em before the lava does!\n\nAnd don't miss our "Run-For-Your-Life" 5 Kilometer Benefit Race—all proceeds going towards the purchase of a virgin goat to be sacrificed on the roof in an exciting attempt to save our souls from damnation. Fun for all ages!\n\nNOTE: Some events are tentatively scheduled and may be canceled due to floods, firestorms, plagues, or mild thunderstorms. \n\n*News Update 12/3/10*\nA Massage Therapist from South Dakota has offered to set up a booth with FREE hot stone massages all day long during the Doomsday Yard Sale. Pick out your own hot stones (there will be plenty spewing forth from the bowels of the earth while it rips open throughout the day), and experience a final moment of peace and tranquility before you depart your Earthly shell. \n\nSome comments.....\n\n\n
  • Facebook allows you to create events and invite your friends or the public.\nYou can add an image, invite people, they can RSVP at the top.\n\nAnd even comment on the event....I’ll share those in a moment.\n\nClick - That is me, my husband, two of my sons and brother-in-law on the left. We are so excited.\n\nThis has all of the details here....let’s see..\n\nHere is the date and time\n\nDescription\nWe'll set up at the closest house that's still standing after the initial onslaught of God's fury\n\nCelebrate the end of existence as we know it with a belly full of tacos and a truck full of lawn gnomes! Come eat tasty Mexican cuisine while we rid ourselves of our earthly possessions at our MASSIVE Doomsday Yard Sale. HOT items up for grabs—get 'em before the lava does!\n\nAnd don't miss our "Run-For-Your-Life" 5 Kilometer Benefit Race—all proceeds going towards the purchase of a virgin goat to be sacrificed on the roof in an exciting attempt to save our souls from damnation. Fun for all ages!\n\nNOTE: Some events are tentatively scheduled and may be canceled due to floods, firestorms, plagues, or mild thunderstorms. \n\n*News Update 12/3/10*\nA Massage Therapist from South Dakota has offered to set up a booth with FREE hot stone massages all day long during the Doomsday Yard Sale. Pick out your own hot stones (there will be plenty spewing forth from the bowels of the earth while it rips open throughout the day), and experience a final moment of peace and tranquility before you depart your Earthly shell. \n\nSome comments.....\n\n\n
  • Facebook allows you to create events and invite your friends or the public.\nYou can add an image, invite people, they can RSVP at the top.\n\nAnd even comment on the event....I’ll share those in a moment.\n\nClick - That is me, my husband, two of my sons and brother-in-law on the left. We are so excited.\n\nThis has all of the details here....let’s see..\n\nHere is the date and time\n\nDescription\nWe'll set up at the closest house that's still standing after the initial onslaught of God's fury\n\nCelebrate the end of existence as we know it with a belly full of tacos and a truck full of lawn gnomes! Come eat tasty Mexican cuisine while we rid ourselves of our earthly possessions at our MASSIVE Doomsday Yard Sale. HOT items up for grabs—get 'em before the lava does!\n\nAnd don't miss our "Run-For-Your-Life" 5 Kilometer Benefit Race—all proceeds going towards the purchase of a virgin goat to be sacrificed on the roof in an exciting attempt to save our souls from damnation. Fun for all ages!\n\nNOTE: Some events are tentatively scheduled and may be canceled due to floods, firestorms, plagues, or mild thunderstorms. \n\n*News Update 12/3/10*\nA Massage Therapist from South Dakota has offered to set up a booth with FREE hot stone massages all day long during the Doomsday Yard Sale. Pick out your own hot stones (there will be plenty spewing forth from the bowels of the earth while it rips open throughout the day), and experience a final moment of peace and tranquility before you depart your Earthly shell. \n\nSome comments.....\n\n\n
  • HERE ARE A FEW EXAMPLES OF THE RESPONSES TO THE DOOMSDAY YARD SALE.\n\nPEOPLE REALLY GOT INTO IT.\n\nRead the comments:\n\nMy conclusion for this half of the presentation is that social media is definitely changing the way we communicate and it affects all of us, whether we use it or not. It’s also what you make of it and how you engage it. Start slow and we can discuss how you can use it in your business after the break.\n\nAny questions?\n\n\n
  • HERE ARE A FEW EXAMPLES OF THE RESPONSES TO THE DOOMSDAY YARD SALE.\n\nPEOPLE REALLY GOT INTO IT.\n\nRead the comments:\n\nMy conclusion for this half of the presentation is that social media is definitely changing the way we communicate and it affects all of us, whether we use it or not. It’s also what you make of it and how you engage it. Start slow and we can discuss how you can use it in your business after the break.\n\nAny questions?\n\n\n
  • HERE ARE A FEW EXAMPLES OF THE RESPONSES TO THE DOOMSDAY YARD SALE.\n\nPEOPLE REALLY GOT INTO IT.\n\nRead the comments:\n\nMy conclusion for this half of the presentation is that social media is definitely changing the way we communicate and it affects all of us, whether we use it or not. It’s also what you make of it and how you engage it. Start slow and we can discuss how you can use it in your business after the break.\n\nAny questions?\n\n\n
  • HERE ARE A FEW EXAMPLES OF THE RESPONSES TO THE DOOMSDAY YARD SALE.\n\nPEOPLE REALLY GOT INTO IT.\n\nRead the comments:\n\nMy conclusion for this half of the presentation is that social media is definitely changing the way we communicate and it affects all of us, whether we use it or not. It’s also what you make of it and how you engage it. Start slow and we can discuss how you can use it in your business after the break.\n\nAny questions?\n\n\n
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  • Many of you I’m sure, are still a little overwhelmed by the information in the last session. And not sure how you can use it in your business or how to get started right away. I hope to help answer some of those questions in this session and send you off with resources and the information you need for success.\n
  • Many of you I’m sure, are still a little overwhelmed by the information in the last session. And not sure how you can use it in your business or how to get started right away. I hope to help answer some of those questions in this session and send you off with resources and the information you need for success.\n
  • You still look a little worried....\n\nThere are many ways social media can help you and your business. I suggest that you start off slowly and enlist the help of someone who is familiar with social media and that is interested in helping you set up your accounts. Keep your login information in a safe place and only let people whom you trust have access because once you set up a business account with your name and brand, you are responsible for what is said.\n\nI suggest you start with setting up personal accounts first and then set up your business accounts after you feel more comfortable with the various programs. Do this on a weekend or when you have some downtime. Watch some videos and tutorials and spend time getting familiar with the networks. (CLICK) Start connecting with other people and each other in this room and start learning how it works, (CLICK)( CLICK) then set up your business accounts with more confidence and knowledge.\n
  • You still look a little worried....\n\nThere are many ways social media can help you and your business. I suggest that you start off slowly and enlist the help of someone who is familiar with social media and that is interested in helping you set up your accounts. Keep your login information in a safe place and only let people whom you trust have access because once you set up a business account with your name and brand, you are responsible for what is said.\n\nI suggest you start with setting up personal accounts first and then set up your business accounts after you feel more comfortable with the various programs. Do this on a weekend or when you have some downtime. Watch some videos and tutorials and spend time getting familiar with the networks. (CLICK) Start connecting with other people and each other in this room and start learning how it works, (CLICK)( CLICK) then set up your business accounts with more confidence and knowledge.\n
  • You still look a little worried....\n\nThere are many ways social media can help you and your business. I suggest that you start off slowly and enlist the help of someone who is familiar with social media and that is interested in helping you set up your accounts. Keep your login information in a safe place and only let people whom you trust have access because once you set up a business account with your name and brand, you are responsible for what is said.\n\nI suggest you start with setting up personal accounts first and then set up your business accounts after you feel more comfortable with the various programs. Do this on a weekend or when you have some downtime. Watch some videos and tutorials and spend time getting familiar with the networks. (CLICK) Start connecting with other people and each other in this room and start learning how it works, (CLICK)( CLICK) then set up your business accounts with more confidence and knowledge.\n
  • You still look a little worried....\n\nThere are many ways social media can help you and your business. I suggest that you start off slowly and enlist the help of someone who is familiar with social media and that is interested in helping you set up your accounts. Keep your login information in a safe place and only let people whom you trust have access because once you set up a business account with your name and brand, you are responsible for what is said.\n\nI suggest you start with setting up personal accounts first and then set up your business accounts after you feel more comfortable with the various programs. Do this on a weekend or when you have some downtime. Watch some videos and tutorials and spend time getting familiar with the networks. (CLICK) Start connecting with other people and each other in this room and start learning how it works, (CLICK)( CLICK) then set up your business accounts with more confidence and knowledge.\n
  • You still look a little worried....\n\nThere are many ways social media can help you and your business. I suggest that you start off slowly and enlist the help of someone who is familiar with social media and that is interested in helping you set up your accounts. Keep your login information in a safe place and only let people whom you trust have access because once you set up a business account with your name and brand, you are responsible for what is said.\n\nI suggest you start with setting up personal accounts first and then set up your business accounts after you feel more comfortable with the various programs. Do this on a weekend or when you have some downtime. Watch some videos and tutorials and spend time getting familiar with the networks. (CLICK) Start connecting with other people and each other in this room and start learning how it works, (CLICK)( CLICK) then set up your business accounts with more confidence and knowledge.\n
  • 1. Visibility - how many times have you seen or heard of a business and gone online to learn more about them or searched for their product? It’s become part of the lifestyle these days. If you are a credible company, then you are expected to have - at the very least - a website and a Facebook page.\n\n2. Keep up with the pace - Get your customers involved with your business in real time. It’s such a fast paced society now, you don’t have the time or money to change and update your website every day, but you can update your customers quickly, all at once, on social media.\n\n3. Common Interests - Your customers can see your personality and that you are a real person who cares about them through your interest.\n\n4. Shared Goals - Use the time efficiency of the social media tools like hashtags and group discussions to stay informed and find people with the same goals in their business or potential customers.\n\n5. Sense of Connection - read about your colleague or customers awards, accomplishments and like them or respond to it. Let them know you are keeping up with what is going on in their world.\n\n6. Self Disclosure - Through your post, photographs, and personality, you will convey an impression on your followers. There are some that I like to call Oversharers or overposters. They think everyone wants to know everything they are doing, everything they ate and who they are will all day long. Please don’t be one of those. Just stick to once or twice a day with a general thought or share something you found helpful. \n\n7. Community Cohesion - Use the community in social media to strengthen the bond through news, discussions, events, and helping each other. Be a positive influence and remember if it’s online, it’s pretty much permanent.\n\nHere are some examples of how others have done this successfully. \n
  • I am not a customer of RBFCU, they are not a customer of mine, I just found this as an interesting case study to share with you.\n\nRBFCU a good example of a financial institution using Facebook to engage their customers. They have 3,610 fans (probably more by now) and they ask questions that provoke a response. \n\nIt says - Good Morning - back to work, everyone! What’s the best thing you had to eat this weekend? Did you use your Freedom Check Card to buy it? Within 20 min. They had responses with 3 likes and one comment. \n\n
  • Further down on the page they have this picture of an adorable puppy. Look at the response it got. 114 people liked it and 8 people commented.\n\nTo the right, you see they are letting the FB fans know they are in the San Antonio Business Journal’s social madness challenge. They are inviting them to vote and giving them the link to do so. Then someone commented about how great they are and the Credit Union responded to their comment. \n\nAnother thing they did is invite their followers to see them at a community event at the SA Summer Art and Jazz Festival.\n\nSo those are just a few examples of engagement marketing with Facebook. \n
  • Here is an example of a CPA with a nice engagement of Twitter. He has a nice scenic background that shows his credentials and contact information. He has 3,180 people following him. That’s a lot of influence. He post at least twice per day and shares stories that are interesting to him and relevant to his followers.\n\nIf you click through to his website he offers a Tax Center, Financial Guides and other resources including recommended books that are related to the financial side of business. I would rather read a financial book recommended by my CPA than from even a friend. I think this is a really smart idea.\n
  • Using YouTube and video to engage your customers is also another way you can go. \n\nIf you don’t like to be on screen, you can just do screen captures and show step-by-step instructions on helpful tips in Quicken. \n\n\n
  • You can do an Ask the Expert session once a week or once a month and answer them in video form. Have the questions sent in on Facebook or Twitter and then answer on YouTube, you can cross promote on all 3 channels.\n\nTop 7 Common Mistakes - video 3:00 min.\n
  • This is a more professional social network where you can join groups like the SA- CPA Society and join discussions and learn about training opportunities and get referrals.\n\nWith Linked In you should set up a profile for yourself and a profile for your company and then join various groups that interest you. The recommendation is up to 40 that are in your target market and 10 that are in your industry. \n\nI do advise that you turn off the email notifications if you do this. Otherwise, you will be covered up in email. However, it will be a place you can review what is being said and what are the trending topics for your target audience. You can review it in just 10-15 min per day and you will know how to reach them. It may be saving money, it may be planning for retirement, or even organization of the financial files. \n
  • You could have your own blog, if you find there is enough information you want to share on a weekly basis, you can give your opinions without sharing too much information. Give recommendations for books or software or travel destinations that save money, anything that you feel is needed and will help your customers.\n\nNow we are going to switch gears a bit and talk about how you can implement your Social Media Policy. How do you make sure its consistent to your company standards?\n
  • How to get into the right frame of mind. \n\nConsider your Social Media as the lobby of your business. It’s where things are informal and friendly. \n\n1. Find out where your customers are. Put a simple sign on your reception desk that says, “Are you using Social Media?” Start the conversation. Find out which ones they like best and how often they are on. Do they have suggestions of things you could provide for them?\n\n2. Do you have someone willing who can devote the time you need answering questions and making post? It’s not just about getting online, you have to commit to monitoring and participating or it won’t work. If you don’t, wait until you do.\n\n3. Don’t go into this trying to promote your business. Your objective is to connect to your customers as the human behind the business. Focus on the customers, wish them happy birthday, share local interest with them, etc.\n\n4. If you need help, get it without relinquishing your identity. You can delegate this to someone or an agency outside for a while still keeping your voice. Hire them to help you until you get more comfortable and can devote 30 min to an hour per day.\n\n5. Don’t measure your success by follower counts. It’s okay not to have many, your goal should be to have engagement with your followers. Grow slowly and take care of the ones you have. In the long run it’s better to have a devoted and supportive community. Be patient, it won’t happen overnight.\n\n
  • \n\n1. Purpose of the policy is to state who it’s for and what it concerns.\n
  • Be professional\nDon’t cite clients or talk about specific client projects \nCommunications inside Company including emails among employees are proprietary.\nRespect Copyright laws\nDo not post material that could be considered embarrassing, harassing, obscene, defamatory, libelous, threatening to any person or entity. Do not post words, jokes, comments based on an individuals gender, sexual orientation, race, ethnicity, age, or religion.\nIf you are uncertain, ask your manager.\nBe truthful, open and accountable - never plagiarize, be authentic, correct mistakes promptly\nCite your sources when you can and allow comments on what you post. Reveal your personal affiliations and conflicts of interests.\n
  • 1. Communication - On a regular basis, through one or more mediums, social media or enewsletters, they need to know who you are and what you have to offer.\n\n2. Collaboration - listen to your audience and what concerns them, ask questions and encourage them to do the same. Be a problem solver for them.\n\n3. Education - Share tips and strategies that are common mistakes, people enjoy learning new things and being reminded of things they forgot.\n\n4. Entertainment - Show your personality, don’t be afraid to be fun and share exciting news or company accomplishments. Your audience needs to know you have a personality and can relate to them.\n
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  • Like most business people, you probably believe that your integrated marketing communications need to be carefully planned, executed, and controlled. Embracing social media does not mean you should abandon everything to those who “know how”. One of the best practices involves careful management and protection of your brand. But you must enable conversations.\n\n1. Enabling conversations means you are giving a voice to your customers and letting them know you care about what they have to say.\n\n2. You may not be able to control the conversations but you can influence them. Keep this in mind and know that you are the expert, they will be looking to you for a tip or hint of how you think.\n\n3. Defining your content is just deciding how you want to be perceived. Ask around to others, have them view your website or Facebook page, make sure it is perceived the way you want it to be. If not, adjust it.\n\n4. Build a strong community with sticky content. Whether you are on Facebook, YouTube, or Twitter or LinkedIn, be interesting and ask questions.\n\n5. Plan your content. Use a calendar and meet with your staff once a month to discuss what topics you want to put out to your visitors regularly. On Monday’s it can cover the weekend news, Tuesday’s can be a tips, Wednesday can be wordless Wednesday where you just post an image, Thursday is tell us your tax story in 3 sentences, Friday is Fun day, share an accounting joke or something like that. \n\n6. Be Consistent, if you aren’t dependable and committed, they will know and you will lose them. \n\n7. Use images and videos, even if it’s not your video, if you found an interesting story, SHARE it with your community.\n\n8. Support your local community in the local events, even if you aren’t participating, link to their pages, ask people if they are going. \n\n9. Have your own voice. Use everyday language, and if you do use other terms, explain them.\n\n10. Spend equal time reading and writing. You need to expand your knowledge of your visitors like they need to get to know you. Be a good listener and respond to them.\n\n\n\n
  • One way you can use it is by using it for meetings. Whether you want to set up a Google + account for your remote employees or set up a Skype account. Other examples of this is Join.me, webex, or gotomeeting. Some are free, some aren’t, just find one that is best for you and the of company you have.\n
  • One way you can use it is by using it for meetings. Whether you want to set up a Google + account for your remote employees or set up a Skype account. Other examples of this is Join.me, webex, or gotomeeting. Some are free, some aren’t, just find one that is best for you and the of company you have.\n
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  • Social media-presentation 6-11-12

    1. 1. i deawi r e
    2. 2. hello. i deawi r e
    3. 3. Part IWhat is Social Media?Why is it so popular?Who uses Social Media?Concerns of Social Media for SocietyBenefits of Social Media on SocietyQ&A10 min Intermission i deawi r e
    4. 4. Part IWhat is Social Media?Why is it so popular?Who uses Social Media?Concerns of Social Media for SocietyBenefits of Social Media on SocietyQ&A10 min Intermission i deawi r e
    5. 5. Part IIHow can Social Media help my business?Social Media Policy in BusinessBest Practices for using Social MediaQ&A i deawi r e
    6. 6. Part IIHow can Social Media help my business?Social Media Policy in BusinessBest Practices for using Social MediaQ&A i deawi r e
    7. 7. i deawi r e
    8. 8. i deawi r e
    9. 9. i deawi r e
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    11. 11. www.dictionary.com Web sites and other online means of communication thatare used by large groups of people to share information and to develop social andprofessional contacts: Many businesses are utilizing social media to generatesales. i deawi r e
    12. 12. www.dictionary.com Web sites and other online means of communication thatare used by large groups of people to share information and to develop social andprofessional contacts: Many businesses are utilizing social media to generatesales.www.wikipedia.com Social media includes web-based and mobile technologiesused to turn communication into interactive dialogue between organizations,communities, and individuals. Andreas Kaplan and Michael Haenlein define socialmedia as "a group of Internet-based applications that build on the ideological andtechnological foundations of Web 2.0, and that allow the creation and exchangeof user-generated content." Social media is ubiquitously accessible, and enabledby scalable communication techniques. i deawi r e
    13. 13. www.dictionary.com Web sites and other online means of communication thatare used by large groups of people to share information and to develop social andprofessional contacts: Many businesses are utilizing social media to generatesales.www.wikipedia.com Social media includes web-based and mobile technologiesused to turn communication into interactive dialogue between organizations,communities, and individuals. Andreas Kaplan and Michael Haenlein define socialmedia as "a group of Internet-based applications that build on the ideological andtechnological foundations of Web 2.0, and that allow the creation and exchangeof user-generated content." Social media is ubiquitously accessible, and enabledby scalable communication techniques.ubiquitously - it’s everywhere simultaneously i deawi r e
    14. 14. www.wikipedia.com Social media includes web-based and mobile technologiesused to turn communication into interactive dialogue between organizations,communities, and individuals. Andreas Kaplan and Michael Haenlein define socialmedia as "a group of Internet-based applications that build on the ideological andtechnological foundations of Web 2.0, and that allow the creation and exchangeof user-generated content." Social media is ubiquitously accessible, and enabledby scalable communication techniques.ubiquitously - it’s everywhere simultaneously i deawi r e
    15. 15. ubiquitously - it’s everywhere simultaneously i deawi r e
    16. 16. i deawi r e
    17. 17. i deawi r e
    18. 18. i deawi r e
    19. 19. Internet forums i deawi r e
    20. 20. Internet forums Weblogs i deawi r e
    21. 21. Internet forums Weblogs Social blogs i deawi r e
    22. 22. Internet forums Weblogs Social blogs Microblogging i deawi r e
    23. 23. Internet forums Weblogs Social blogs Microblogging Wikis i deawi r e
    24. 24. Internet forums Weblogs Social blogs Microblogging Wikis Podcasts i deawi r e
    25. 25. Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Photographs i deawi r e
    26. 26. Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Photographs Video i deawi r e
    27. 27. Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Photographs VideoRating and Social bookmarking i deawi r e
    28. 28. Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Photographs VideoRating and Social bookmarking Instant Message i deawi r e
    29. 29. Can read anytime but to post you must be a member. Usually have a moderatorBroken downby Category http://www.accountantsworld.com/newforums/ i deawi r e
    30. 30. Can read anytime but to post you must be a member. Usually have a moderatorBroken downby Category http://www.accountantsworld.com/newforums/ i deawi r e
    31. 31. Weblogs i deawi r e
    32. 32. Weblogs Hi, I forgot to putmy name on themain page so youcan call me i deawi r e
    33. 33. Weblogs Hi, I forgot to putmy name on themain page so youcan call me Mr. About i deawi r e
    34. 34. Weblogs Hi, I forgot to putmy name on themain page so youcan call me Mr. About Recent Post listed in date order with usually the most recent on the top. i deawi r e
    35. 35. Weblogs Hi, I forgot to putmy name on themain page so youcan call me Mr. About Recent Post listed in date order with usually the most recent on the top. Most recent post expanded in the center i deawi r e
    36. 36. Weblogs Hi, I forgot to putmy name on themain page so youcan call me Mr. About Information about Mr. About on LinkedIn and on Twitter. Recent Post listed in date order with usually the most recent on the top. Most recent post expanded in the center i deawi r e
    37. 37. Recommend it on Google + See how many of your friends like the Mashable. These are my friends!6 Differentways to like it. Follow Mashable in these ways. Along with more options in the link. i deawi r e
    38. 38. Recommend it on Google + See how many of your friends like the Mashable. These are my friends!6 Differentways to like it. Follow Mashable in these ways. Along with more options in the link. i deawi r e
    39. 39. Comments i deawi r e
    40. 40. MicrobloggingName andpersonalinformation Worldwide Trends i deawi r e
    41. 41. Wikis i deawi r e
    42. 42. Podcasts i deawi r e
    43. 43. Photographs i deawi r e
    44. 44. Photographs Memes i deawi r e
    45. 45. Video i deawi r e
    46. 46. Rating and Social bookmarking i deawi r e
    47. 47. Instant Message i deawi r e
    48. 48. Instant Message i deawi r e
    49. 49. Instant Message i deawi r e
    50. 50. Instant Message i deawi r e
    51. 51. Six different types of social media: i deawi r e
    52. 52. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia) i deawi r e
    53. 53. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia)2. Blogs and Microblogs (e.g., Twitter) i deawi r e
    54. 54. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia)2. Blogs and Microblogs (e.g., Twitter)3. Content Communities (e.g., YouTube) i deawi r e
    55. 55. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia)2. Blogs and Microblogs (e.g., Twitter)3. Content Communities (e.g., YouTube)4. Social Networking Sites (e.g., Facebook) i deawi r e
    56. 56. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia)2. Blogs and Microblogs (e.g., Twitter)3. Content Communities (e.g., YouTube)4. Social Networking Sites (e.g., Facebook)5. Virtual Game Worlds (e.g., World of Warcraft) i deawi r e
    57. 57. Six different types of social media:1. Collaborative Projects (e.g., Wikipedia)2. Blogs and Microblogs (e.g., Twitter)3. Content Communities (e.g., YouTube)4. Social Networking Sites (e.g., Facebook)5. Virtual Game Worlds (e.g., World of Warcraft)6. Virtual Social Worlds (e.g. Second Life) i deawi r e
    58. 58. i deawi r e
    59. 59. Why isSocial Mediaso popular? i deawi r e
    60. 60. i deawi r e
    61. 61. i deawi r e
    62. 62. i deawi r e
    63. 63. Social Media fulfills many of our Basic human needs i deawi r e
    64. 64. Human Behavior Social Media fulfills many of our Basic human needs i deawi r e
    65. 65. Human Behavior Social Media fulfills many of our Basic human needs Affection i deawi r e
    66. 66. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging i deawi r e
    67. 67. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding i deawi r e
    68. 68. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being i deawi r e
    69. 69. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor i deawi r e
    70. 70. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity i deawi r e
    71. 71. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity i deawi r e
    72. 72. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    73. 73. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    74. 74. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    75. 75. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    76. 76. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    77. 77. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    78. 78. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    79. 79. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    80. 80. Human Behavior Social Media fulfills many of our Basic human needs Affection Identity, Feeling of belonging Acceptance, understanding Health and well-being Participation, sense of humor Leisure, spontaneity Creativity, curiosity Freedom i deawi r e
    81. 81. Who UsesSocial Media ? i deawi r e
    82. 82. i deawi r e
    83. 83. i deawi r e
    84. 84. i deawi r e
    85. 85. i deawi r e
    86. 86. i deawi r e
    87. 87. Concerns of Social Mediaon Society i deawi r e
    88. 88. Concerns of Social Mediaon Society More time online than face to face i deawi r e
    89. 89. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences i deawi r e
    90. 90. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify i deawi r e
    91. 91. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying i deawi r e
    92. 92. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats i deawi r e
    93. 93. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues i deawi r e
    94. 94. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues Social isolation i deawi r e
    95. 95. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues Social isolation Work time lost i deawi r e
    96. 96. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues Social isolation Work time lost False sense of security i deawi r e
    97. 97. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues Social isolation Work time lost False sense of security Vulnerable i deawi r e
    98. 98. Concerns of Social Mediaon Society More time online than face to face Posting that have negative consequences No way to verify Cyberbullying Security threats Can cause developmental issues Social isolation Work time lost False sense of security Vulnerable Social sites make money i deawi r e
    99. 99. Benefits of Social Mediaon Society i deawi r e
    100. 100. Benefits of Social Mediaon Society Connection i deawi r e
    101. 101. Benefits of Social Mediaon Society Connection Expression i deawi r e
    102. 102. Benefits of Social Mediaon Society Connection Expression Common interest i deawi r e
    103. 103. Benefits of Social Mediaon Society Connection Expression Common interest Receive help i deawi r e
    104. 104. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education i deawi r e
    105. 105. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy i deawi r e
    106. 106. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy Increases your quality of life i deawi r e
    107. 107. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy Increases your quality of life Maintain interactions offline i deawi r e
    108. 108. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy Increases your quality of life Maintain interactions offline Social change i deawi r e
    109. 109. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy Increases your quality of life Maintain interactions offline Social change Stronger privacy settings i deawi r e
    110. 110. Benefits of Social Mediaon Society Connection Expression Common interest Receive help Education More computer savvy Increases your quality of life Maintain interactions offline Social change Stronger privacy settings Expanding and specializing i deawi r e
    111. 111. i deawi r e
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    123. 123. i deawi r e
    124. 124. i deawi r e
    125. 125. Q&A i deawi r e
    126. 126. 10 MINUTEINTERMISSION i deawi r e
    127. 127. Part IIWhere to Start?How can Social Media help my business?Social Media Policy in BusinessBest Practices for using Social MediaQ&A i deawi r e
    128. 128. Part IIWhere to Start?How can Social Media help my business?Social Media Policy in BusinessBest Practices for using Social MediaQ&A i deawi r e
    129. 129. Where do I start? i deawi r e
    130. 130. Where do I start? i deawi r e
    131. 131. Where do I start? i deawi r e
    132. 132. Where do I start? i deawi r e
    133. 133. Where do I start? i deawi r e
    134. 134. Where do I start? i deawi r e
    135. 135. How can Social Media helpmy business? 1. Visibility 2. Keep up with the pace 3. Share common interests 4. Shared Goals 5. Sense of Connection 6. Self Disclosure 7. Community Cohesion i deawi r e
    136. 136. Engagement on FACEBOOK i deawi r e
    137. 137. Engagement on FACEBOOK i deawi r e
    138. 138. Engagement on Twitter i deawi r e
    139. 139. Engagement on YouTube i deawi r e
    140. 140. Engagement on YouTube http://www.youtube.com/watch?v=XhWuxWA9zQY&feature=related i deawi r e
    141. 141. Engagement on LinkedIn i deawi r e
    142. 142. Engagement with a Blog i deawi r e
    143. 143. Social Media Policy Frame of Mind for using Social MediaConsider your Social Media as the lobby of your business.1. Find out where your customers are - are they using Social Media?2. You have to commit to monitoring and participating or it won’t work.3. Don’t go into this trying to promote your business.4. If you need help, get it without relinquishing your identity.5. Don’t measure your success by follower counts. i deawi r e
    144. 144. Social Media PolicyHow to write the company policy on Social Media Social Media Policies are not a one size fits all. The right policy for your organization will reinforce your organizations existing culture and provide practical guidance to those governed by the social media policy. http://socialmediagovernance.com/policies.php Must haves: 1. Purpose statement: Example These guidelines have been developed for employees and contractors who: • Maintain blogs – personal or professional – that mention company or our client work. • Post content about company and our client work on social properties including, but not limited to: Twitter, YouTube, Facebook, MySpace, SlideShare, Flickr, any public blog. Employees and contractors are personally responsible for what we write on blogs including Twitter. Irresponsible blogging can risk legal action against company. However, thoughtful commentary makes you and your colleagues shine. i deawi r e
    145. 145. Social Media PolicyHow to write the company policy on Social Media Must haves: 2. Dos and Don’ts: Example • Be professional • Don’t cite clients or talk about specific client projects • Communications inside Company including emails among employees are proprietary. • Respect Copyright laws • Do not post material that could be considered embarrassing, harassing, obscene, defamatory, libelous, threatening to any person or entity. Do not post words, jokes, comments based on an individuals gender, sexual orientation, race, ethnicity, age, or religion. • If you are uncertain, ask your manager. • Be truthful, open and accountable - never plagiarize, be authentic, correct mistakes promptly • Cite your sources when you can and allow comments on what you post. Reveal your personal affiliations and conflicts of interests. i deawi r e
    146. 146. Social Media PolicyFour Pillars of any Social Media Strategy 1. Communication 2. Collaboration 3. Education 4. Entertainment i deawi r e
    147. 147. Clear Expectations. Regardless of how your company uses social media, your policy should be made crystal clear. Identify each popular social media outlet and explain what use is acceptable at your company. Obviously, companies are held liable for their employees’ behavior so be sure to review the legal consequences of social media use. That said, if an employee understands the policy but misuses social media, his behavior and professional judgment should be called into question, not their online use. Agency monitoring policy - In the event that an employee does not comply with the guidelines, a number of actions may be taken, including counseling by management, reprimand, and termination with cause. Be ready to update as needed.Flexibility. Social media is evolving all the time. As a result, your policy should, too. Stay on top of what’s new with socialmedia and how it is being used. If your policy needs to be changed, change it –but be sure that all of your employees aremade aware. Maybe you could post the changes on your private employee Facebook group? It’s an idea. i deawi r e
    148. 148. Social Media PolicyBest Practices for using Social Media1.Enable conversations2.Influence the conversation3.Define your content4.Build a community by being sticky5.Plan your content6.Be consistent7.Uses images and videos8.Support your local community9.Have your own voice but use correct grammar and spelling10. Balance your time i deawi r e
    149. 149. Using Social Media for Meetings i deawi r e
    150. 150. Using Social Media for Meetings i deawi r e
    151. 151. i deawi r e
    152. 152. what wouldYour ?businesslook like i deawi r e
    153. 153. i deawi r e
    154. 154. Q&A i deawi r e
    155. 155. ResourcesForum Example: http://www.accountantsworld.com/newforums/Google Hangout example: http://www.youtube.com/watch?v=DHm3viPfAA0&feature=relatedContact person - https://profiles.google.com/nerdenterprisesincTwitter business - https://business.twitter.com/optimize/case-studies/7 Most Common Missed Tax Deductionshttp://www.youtube.com/watch?v=XhWuxWA9zQY&feature=relatedHow to Create Your Own Promo Video for Under $100http://blog.kissmetrics.com/create-your-promo-video/ i deawi r e
    156. 156. Reach Me. thank youfor this opportunity.
    157. 157. Reach Me. cherri@ideawire.comwww.facebook.com/ideawire thank you for this opportunity.

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