The document discusses using a business model canvas to develop business models. It focuses on using the canvas to model selling freezers to Inuit people in order to help them preserve fresh food for long periods without ice due to climate change. The value proposition is preserving fresh foods at home for long periods. The key customer segment is Inuit families who no longer have ice. Revenue would come from selling freezers through appliance distributors and customer relationships would be handled through warranty support and a call center.

1. Business Model Canvas
Un template per sviluppare modelli di business
Francesco Trucchia - http://www.francescotrucchia.it
lunedì 17 settembre 2012

2. Chi sono
• Partner & founder @ ideato
http://www.ideato.it
• Founder @ Oltre Tata
http://www.oltretata.it
lunedì 17 settembre 2012

3. Come posso sviluppare
un modello di business?
Vendere congelatori agli eschimesi
lunedì 17 settembre 2012

4. What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
lunedì 17 settembre 2012

5. Value Propositions
Conservare cibi freschi per lunghi periodi
comodamente a casa tua
lunedì 17 settembre 2012

6. Customer Segments
Famiglie eschimesi che non hanno più ghiaccio a causa del
surriscaldamento del pianeta
lunedì 17 settembre 2012

7. Channels
Customer Relationships
Distributori di elettrodomestici
Garanzia - Supporto telefonico
lunedì 17 settembre 2012

8. Revenue Streams
Vendita di congelatori
lunedì 17 settembre 2012

9. Key Activities
Key Resources
Customer care - Marketing
Rete vendita - Call center
lunedì 17 settembre 2012

10. Key Partners
Indesit
lunedì 17 settembre 2012

11. Cost Structure
Call center - Rete vendita - Personale
lunedì 17 settembre 2012

12. Risorse
• Business model canvas explained
http://youtu.be/QoAOzMTLP5s
• Business model generation
http://www.businessmodelgeneration.com
lunedì 17 settembre 2012

13. Contatti
Twitter: @cphp
E-Mail: francesco@trucchia.it
http://www.francescotrucchia.it
lunedì 17 settembre 2012

14. ?
lunedì 17 settembre 2012