Marianne Wier Better Place Wcs


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Who will be the world’s first nation of electric vehicles?

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  • Thank you for the opportunity to share with you the Better Place story and perspectives.
  • Better Place is an electric vehicle services provider, catalyzing the transition to a sustainable lifestyle [transportation system] [moving from ICE to EV model, working with ecosystem of OEMs, utilities, governments, channels, inevitability] We build the infrastructure [and network] so individuals, businesses and governments can adopt and drive electric vehicles anywhere, anytime, with confidence Switch stations, charge spots, service and control center, standard plugs, AutOS with energy management, roadside assistance... We deliver a range of subscription services to our customers, so they can enjoy a smarter, more affordable, and richer driving experience BPLC battery ownership, telematics (media, navigation, traffic), monthly subscription options, freedom from gas stations, lower maintenance/TCO.... Together with our customers [and partners], we make our communities and our planet cleaner, healthier, safer and sustainable Zero tailpipe emissions, recyclable batteries, no oil, renewable energy, quieter, V2G... Making the network accessible to drivers, making driving work on the existing electricity grid….
  • Though the development of this new EV ecosystem, we can overcome the barriers have prevented the electric vehicle from reaching mass adoption in the past. The Better Place service offerings along with today’s electric vehicle technology overcome these barriers by providing ubiquitous access to charge points, affordable vehicles, and an unlimited driving range.
  • Our biz is to provide managed EV services to utilities and consumers Integrates entire EV chain (grid, charge spot, driver) Manages all control and customer data to meet operational needs Scalable, high-performance, distributed architecture Communication servers support 200,000+ connections/network Leading distributed message bus (50,000+ msg/sec)
  • Christian her har vi aftalt hvad som skal ændres (CY: slide opdateret)
  • Marianne Wier Better Place Wcs

    1. 1. Better Place solution Who will be the world’s first nation of EVs? <ul><li>Marianne Wier </li></ul><ul><li>Director of Public Affairs, Better Place Denmark </li></ul>
    2. 2. Transition to EVs | The EV Future is Coming seen from a global prespective Global Pressures Global Moment Towards EVs Auto manufacturers, governments, utilities and technology companies are all rapidly moving towards the new EV future as a response to global pressures Climate change Finite oil supply Energy independence Economics of EVs Consumer demand Auto based CO 2 emissions contribute to climate change Global oil production nearing its peak while demand escalates Dependence on oil rich nations threatens global safety/security EVs represent a more economical means of personal transport Consumers increasingly want to make responsible transport decisions Governments OEMs Battery companies Utilities Technology companies Billions of dollars in funding/ consumer incentives recently announced Global OEMs have announced plans for mass EV production Mass production of EV batteries has commenced (e.g. A123, AESC, BYD) Active efforts to mitigate mass increase in grid load from EVs Companies such as Better Place are preparing for EV future
    3. 3. Who do we see as global players? <ul><li>EU region – Denmark – France -Germany ? </li></ul><ul><li>Many countries have initiated different incentives and pilot projects </li></ul><ul><li>China? </li></ul><ul><li>The Chinese will buy app. 14 -15 mill new cars in 2010 and this figure will increase </li></ul><ul><li>US? </li></ul><ul><li>California has always been in front on EV´s ? </li></ul><ul><li>Israel? Better Place R&D + Test country </li></ul>The country which is the most willing to commit will be the one which benefits the most ! GBP 5.000 in subsidy by an EV GBP 250 mill in this program responding to 50.000 EV´s USD 7.500 in rebate for EV and PHEV bought in 2010 and some extra rebate in some of the states EUR 500 mill to infrastructure projects and development of batteries ¨The OEMS will invest EUR 19 billions in development of EV´s EUR 1,5 bill to 1 mill CP`S until 2015 in order to have 100.000 EV`s before 2015 The Government support the Renault battery factory with a subsidy EUR 125 mill
    4. 4. Why China? <ul><li>China has an aggressive EV policy </li></ul><ul><li>High investment in green growth </li></ul><ul><li>China push to get foreign OEMs to provide EV technology to Chinese OEMs </li></ul><ul><li>Chinese OEM´s want to expand their EV sales market to Europe </li></ul><ul><li>Several citizens 14-15 mill a year buy new car – will shift to EV´s </li></ul><ul><li>Huge knowledge in batteries </li></ul><ul><li>As many new citizens with a car – No need for a paradigm shift </li></ul><ul><li>Plenty EV bicycles already </li></ul><ul><li>A Chinese regime which is easy to manage in the right direction </li></ul><ul><li>Huge pollution already </li></ul><ul><li>China is looking into Battery shift  </li></ul>
    5. 5. Policy Environment – Why Denmark ? <ul><li>Currently advantageous tax system for EV's – ( exemption on registration tax until 2015 ) </li></ul><ul><li>Climate and environmentally conscious Government – Climate Committee just launched a report looking into how to get Denmark independent on fossil oil </li></ul><ul><li>Ambitious EU goals on SE, Energy efficiency, CO2 reduction </li></ul><ul><li>Mature in Sustainable energy - 20% wind energy and 50% in 2020 – need flexibility </li></ul><ul><li>Government just announced a smart grid report and announced that this will be a future focus area – 10 billions to be used on smart grid </li></ul><ul><li>Denmark focus to be used as a Green Test Lab </li></ul><ul><li>High taxes on cars and petrol </li></ul><ul><li>Short distances and driving pattern for more than 90% of the population under 100 km a day </li></ul><ul><li>Educated population ready for change </li></ul><ul><li>Copenhagen Cleantech cluster established </li></ul><ul><li>Several EU EV and smart grid projects in DK and Bornholm </li></ul><ul><li>Better Place has chosen to start up as EV infrastruture provider in Denmark  </li></ul>
    6. 6. Strength through global and local partnerships and investments Better Place attracted 550 mill USD
    7. 7. Better Place Solution | Better Place Addresses Historic Barriers to EV Adoption Driving experience <ul><ul><ul><li>Comparable upfront costs b/w EV and ICE </li></ul></ul></ul>Affordability <ul><ul><li>Drive distances with confidence </li></ul></ul>Range anxiety <ul><ul><li>In-car and on-road support </li></ul></ul>Customer support Grid management <ul><ul><ul><li>Full performance cars </li></ul></ul></ul><ul><ul><li>EVs cannot scale without high-level grid management </li></ul></ul><ul><li>Working closely with OEMs on adapting traditional car design to new EV specifications </li></ul><ul><li>Battery ownership is separated from car ownership, relieving drivers high upfront cost of battery </li></ul><ul><li>Ubiquitous recharge infrastructure and battery switch stations allow long-range driving </li></ul><ul><li>In-car software provides interface between the driver, the battery and the car, and on-road support gives driver reassurance </li></ul><ul><li>Service and Control Center intelligently manages electricity grid to ensure optimization of demand </li></ul>Mass adoption of EVs will not happen without a solution which provides an economically attractive and convenient infrastructure platform Historical Barriers Consumer Requirements Better Place Solution
    8. 8. Better Place core solution components In hand, in the car – driver services <ul><li>Trip planning </li></ul><ul><li>Charge scheduling </li></ul><ul><li>Battery swap scheduling </li></ul><ul><li>Road-side assistance and other EV services </li></ul>CONFIDENTIAL © 2010 Better Place Out and about – grid components <ul><li>Charge Spots </li></ul><ul><li>Standards compliant </li></ul><ul><li>User-friendly design </li></ul><ul><li>Simple and cost efficient </li></ul><ul><li>Multiple mounting options </li></ul><ul><li>@Home, @Work, @public </li></ul><ul><li>Battery Switch Stations </li></ul><ul><li>Standards compliant </li></ul><ul><li>User friendly design </li></ul><ul><li>Simple and cost efficient </li></ul><ul><li>Flexible and scalable </li></ul><ul><li>Scalable, distributed, intelligent software architecture supports simple end points for energy management purposes </li></ul><ul><li>Utility interface </li></ul><ul><li>Back-office applications (CRM, Billing, ERP, etc.). </li></ul><ul><li>Network/asset planning and management </li></ul>Behind the scene – energy management and service provisioning
    9. 9. EV Network & Services Ecosystem battery switch stations single-unit residences (smart metering/HAN) multi-unit residences utility office buildings public charge spots utility API charging API EV charge management back office & analytics customer services supply management load management system planning EV driver API EV network management LCC retail space power lines 2-way communications EV driver services
    10. 10. Better Place Solution | A Key Component of the Solution is Centralized, Intelligent Demand Management <ul><li>Smart Charging </li></ul><ul><li>Optimized charging for utility & user constraints sign ups </li></ul><ul><li>Charge Plans integrate: </li></ul><ul><ul><li>Supply constraints </li></ul></ul><ul><ul><li>Network congestion </li></ul></ul><ul><ul><li>Battery characteristics </li></ul></ul><ul><ul><li>User requirements </li></ul></ul><ul><ul><li>Dynamic pricing </li></ul></ul><ul><li>Load Mgmt </li></ul><ul><li>Real-time demand response capacity </li></ul><ul><li>Dynamic response to network congestion </li></ul><ul><li>Real-time response to planned & unplanned events </li></ul><ul><li>Grid Services </li></ul><ul><li>Ancillary services </li></ul><ul><ul><li>Frequency regulation </li></ul></ul><ul><ul><li>Non-spinning reserves </li></ul></ul><ul><li>Renewables harvesting </li></ul><ul><li>Energy storage </li></ul><ul><li>Virtual generation </li></ul>
    11. 11. Better Place doesn’t sell power – we sell mobility and convenience!
    12. 12. It’s a real car! <ul><li>The EV coming - Renault Fluence </li></ul><ul><li>100.000 Renault Fluence for the Israel and Danish Market </li></ul><ul><li>Range 160 kilometers fully charged </li></ul><ul><li>Available from end 2011 </li></ul><ul><li>More cars are in the pipeline </li></ul>
    13. 13. Daily transport needs <ul><li>Charging at home and at work will be sufficient for more than 90 percent of all drivers. </li></ul><ul><li>Battery switch stations provide unlimited range in less then four minutes – Taxi project in Tokyo </li></ul>
    14. 14. R oadmap for Battery Switch stations 1) Kort er illustrative eksempler – reelle placeringer af batteriskiftestationer kan og vil afvige. <ul><ul><li>Not at all the same need for BSS´s as Gas stations </li></ul></ul><ul><ul><li>Denmark will have a nationwide number of BSS´s as per launch end 2011 </li></ul></ul>
    15. 15. So who will win? Depending on how the first EV nation is defined <ul><li>OEM – probable China </li></ul><ul><li>Number of EV´s related to the number of citizens – maybe Denmark – but the are lacking behind </li></ul><ul><li>The new conclusion just announced in Climate Conmission report and the huge wind ambition – need for flexibility and also suggest to prolong the tax exemption </li></ul><ul><li>EU level + DK up against heavy lobby from the Automobile industry </li></ul><ul><li>Number of cars the coming years? </li></ul>