Thank you for the opportunity to share with you the Better Place story and perspectives.
Better Place is an electric vehicle services provider, catalyzing the transition to a sustainable lifestyle [transportation system] [moving from ICE to EV model, working with ecosystem of OEMs, utilities, governments, channels, inevitability] We build the infrastructure [and network] so individuals, businesses and governments can adopt and drive electric vehicles anywhere, anytime, with confidence Switch stations, charge spots, service and control center, standard plugs, AutOS with energy management, roadside assistance... We deliver a range of subscription services to our customers, so they can enjoy a smarter, more affordable, and richer driving experience BPLC battery ownership, telematics (media, navigation, traffic), monthly subscription options, freedom from gas stations, lower maintenance/TCO.... Together with our customers [and partners], we make our communities and our planet cleaner, healthier, safer and sustainable Zero tailpipe emissions, recyclable batteries, no oil, renewable energy, quieter, V2G... Making the network accessible to drivers, making driving work on the existing electricity grid….
Though the development of this new EV ecosystem, we can overcome the barriers have prevented the electric vehicle from reaching mass adoption in the past. The Better Place service offerings along with today’s electric vehicle technology overcome these barriers by providing ubiquitous access to charge points, affordable vehicles, and an unlimited driving range.
Our biz is to provide managed EV services to utilities and consumers Integrates entire EV chain (grid, charge spot, driver) Manages all control and customer data to meet operational needs Scalable, high-performance, distributed architecture Communication servers support 200,000+ connections/network Leading distributed message bus (50,000+ msg/sec)
Christian her har vi aftalt hvad som skal ændres (CY: slide opdateret)
Better Place solution Who will be the world’s first nation of EVs?
Director of Public Affairs, Better Place Denmark
Transition to EVs | The EV Future is Coming seen from a global prespective Global Pressures Global Moment Towards EVs Auto manufacturers, governments, utilities and technology companies are all rapidly moving towards the new EV future as a response to global pressures Climate change Finite oil supply Energy independence Economics of EVs Consumer demand Auto based CO 2 emissions contribute to climate change Global oil production nearing its peak while demand escalates Dependence on oil rich nations threatens global safety/security EVs represent a more economical means of personal transport Consumers increasingly want to make responsible transport decisions Governments OEMs Battery companies Utilities Technology companies Billions of dollars in funding/ consumer incentives recently announced Global OEMs have announced plans for mass EV production Mass production of EV batteries has commenced (e.g. A123, AESC, BYD) Active efforts to mitigate mass increase in grid load from EVs Companies such as Better Place are preparing for EV future
Many countries have initiated different incentives and pilot projects
The Chinese will buy app. 14 -15 mill new cars in 2010 and this figure will increase
California has always been in front on EV´s ?
Israel? Better Place R&D + Test country
The country which is the most willing to commit will be the one which benefits the most ! GBP 5.000 in subsidy by an EV GBP 250 mill in this program responding to 50.000 EV´s USD 7.500 in rebate for EV and PHEV bought in 2010 and some extra rebate in some of the states EUR 500 mill to infrastructure projects and development of batteries ¨The OEMS will invest EUR 19 billions in development of EV´s EUR 1,5 bill to 1 mill CP`S until 2015 in order to have 100.000 EV`s before 2015 The Government support the Renault battery factory with a subsidy EUR 125 mill
Behind the scene – energy management and service provisioning
EV Network & Services Ecosystem battery switch stations single-unit residences (smart metering/HAN) multi-unit residences utility office buildings public charge spots utility API charging API EV charge management back office & analytics customer services supply management load management system planning EV driver API EV network management LCC retail space power lines 2-way communications EV driver services
Better Place Solution | A Key Component of the Solution is Centralized, Intelligent Demand Management
Optimized charging for utility & user constraints sign ups
Charge Plans integrate:
Real-time demand response capacity
Dynamic response to network congestion
Real-time response to planned & unplanned events
Better Place doesn’t sell power – we sell mobility and convenience!