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corridor business alliance regional development initiative
traditional business recruitment … industrial recruitment …  “smokestack chasing” is the norm
today… <ul><li>what are companies looking for? </li></ul>
diverse communities …
a diverse economic base …
diverse experiences …
industrious and innovative people…
meet   “ellen.”
<ul><li>President,  </li></ul><ul><li>“ Creati V ate ” </li></ul><ul><li>a.k.a… </li></ul>
<ul><li>animation and visual effects </li></ul>superstars
<ul><li>ellen  has … </li></ul>
<ul><li>proprietary  technology … </li></ul>
<ul><li>industry  success… </li></ul>
<ul><li>an  annual payroll  of   $5M … </li></ul>
<ul><li>AND… a robust list of  </li></ul><ul><li>well-known clients. </li></ul>
<ul><li>ellen also has… </li></ul>
<ul><li>michael </li></ul>
<ul><li>michael works in world capital markets… </li></ul><ul><li>(like aegon in cedar rapids) </li></ul>
ellen and michael have…
 
<ul><li>ellen  needs  a place with… </li></ul>
<ul><li>metropolitan </li></ul><ul><li>cedar rapids  (with aegon) </li></ul><ul><li>A ND… </li></ul>
<ul><li>the iowa city   </li></ul>vibe and….
computer simulation  expertise and….
<ul><li>north liberty   </li></ul>open spaces…
<ul><li>ellen is  looking in… </li></ul>
<ul><li>  …  toulouse, france and </li></ul>
<ul><li>… the twin cities </li></ul><ul><li>(hyderabad/secunderabad india.) </li></ul>
<ul><li>iowa city  =  </li></ul><ul><li>not  quite  right for ellen and michael… </li></ul>
<ul><li>cedar rapids  =  </li></ul><ul><li>not  quite  right for ellen and michael… </li></ul>
<ul><li>north liberty  =  </li></ul><ul><li>not  quite  right for ellen and michael… </li></ul>
iowa city + cedar rapids +  north liberty =   <ul><li>for ellen & michael </li></ul>
<ul><li>but will they know we’re here? </li></ul>
nope.  not yet.
the path to stronger economies in the midwest is plain…
partnering regionally…  to compete globally
new game plan….
bold  game plan…
Working together, we can put our region on the map for greater growth potential!
let’s get going…
 
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Corridor Business Alliance "Brand Print" Kick Off 5.17.10

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Why we need to develop a "brand print" for the area of Eastern Iowa surrounding Cedar Rapids and Iowa City

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Transcript of "Corridor Business Alliance "Brand Print" Kick Off 5.17.10"

  1. 1. corridor business alliance regional development initiative
  2. 2. traditional business recruitment … industrial recruitment … “smokestack chasing” is the norm
  3. 3. today… <ul><li>what are companies looking for? </li></ul>
  4. 4. diverse communities …
  5. 5. a diverse economic base …
  6. 6. diverse experiences …
  7. 7. industrious and innovative people…
  8. 8. meet “ellen.”
  9. 9. <ul><li>President, </li></ul><ul><li>“ Creati V ate ” </li></ul><ul><li>a.k.a… </li></ul>
  10. 10. <ul><li>animation and visual effects </li></ul>superstars
  11. 11. <ul><li>ellen has … </li></ul>
  12. 12. <ul><li>proprietary technology … </li></ul>
  13. 13. <ul><li>industry success… </li></ul>
  14. 14. <ul><li>an annual payroll of $5M … </li></ul>
  15. 15. <ul><li>AND… a robust list of </li></ul><ul><li>well-known clients. </li></ul>
  16. 16. <ul><li>ellen also has… </li></ul>
  17. 17. <ul><li>michael </li></ul>
  18. 18. <ul><li>michael works in world capital markets… </li></ul><ul><li>(like aegon in cedar rapids) </li></ul>
  19. 19. ellen and michael have…
  20. 21. <ul><li>ellen needs a place with… </li></ul>
  21. 22. <ul><li>metropolitan </li></ul><ul><li>cedar rapids (with aegon) </li></ul><ul><li>A ND… </li></ul>
  22. 23. <ul><li>the iowa city </li></ul>vibe and….
  23. 24. computer simulation expertise and….
  24. 25. <ul><li>north liberty </li></ul>open spaces…
  25. 26. <ul><li>ellen is looking in… </li></ul>
  26. 27. <ul><li> … toulouse, france and </li></ul>
  27. 28. <ul><li>… the twin cities </li></ul><ul><li>(hyderabad/secunderabad india.) </li></ul>
  28. 29. <ul><li>iowa city = </li></ul><ul><li>not quite right for ellen and michael… </li></ul>
  29. 30. <ul><li>cedar rapids = </li></ul><ul><li>not quite right for ellen and michael… </li></ul>
  30. 31. <ul><li>north liberty = </li></ul><ul><li>not quite right for ellen and michael… </li></ul>
  31. 32. iowa city + cedar rapids + north liberty = <ul><li>for ellen & michael </li></ul>
  32. 33. <ul><li>but will they know we’re here? </li></ul>
  33. 34. nope. not yet.
  34. 35. the path to stronger economies in the midwest is plain…
  35. 36. partnering regionally… to compete globally
  36. 37. new game plan….
  37. 38. bold game plan…
  38. 39. Working together, we can put our region on the map for greater growth potential!
  39. 40. let’s get going…

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