C3 Boardand Emp1009


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Review of status of creation of C3 organization

Published in: News & Politics, Technology
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  • The first few slides, graphically showing the changing industry, are from Neil Perkin, and his wonderful slide show from June, 2008 at http://www.slideshare.net/neilperkin/whats-next-in-media. Neil graciously allowed me to use more of them in my presentation to the Newspaper Association of America this March. Thanks Neil!
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  • Talking Points: Doesn’t happen in a day. Everyone is in a different place.
  • C3 Boardand Emp1009

    1. 1. GFOC (C3) UPDATE October 28, 2009
    2. 2. Financials <ul><li>We have met bank covenants </li></ul><ul><li>We are profitable </li></ul><ul><li>We are maintaining our cash position </li></ul><ul><li>Our outlook is stabilizing </li></ul><ul><li>But, we are not out of the woods…. </li></ul>
    3. 3. “ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147
    4. 4. So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/
    5. 5. UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are
    6. 6. <ul><li>Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve. </li></ul><ul><li>Strengthening communities by engaging and informing participants through interactive processes. </li></ul>Company Confidential Mission Statement & Vision
    7. 7. Culture <ul><li>Franchise Start up </li></ul><ul><li>Baseball Hockey </li></ul><ul><li>Intrude Relationship </li></ul><ul><li>Authority Transparency </li></ul><ul><li>Product Network </li></ul><ul><ul><li>Trust, Fairness, and Accuracy </li></ul></ul>Company Confidential
    8. 8. Change in the way we do business…. Company Confidential <ul><li>Traditional network of products and services: assuming one size fits all. </li></ul><ul><li>Push of information and content. </li></ul>
    9. 9. Company Confidential
    10. 10. Employee Expectations <ul><li>Each employee will move the Culture: </li></ul>Company Confidential Permission Seeking Awaits Direction Focused Job Responsibilities Agree; Avoid Conflict Do things perfectly; Takes few chances Makes &quot;popular&quot; decisions Mediocre performance is acceptable/standard Preserves the status quo Independent Actors - Works Freely within Established Boundaries Self-Learner, Seeks Information Wear Multiple Hats Builds Constructive and Effective Relationships Willingness to try new things and fail Makes timely, necessary decisions Raising the bar; high achievement becomes the standard Results driven - can be counted on to achieve/exceed goals
    11. 11. Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales & Customer Care Commercial Content Information Content Print Production HR & Facilities Technology Accounting Capacity/Tools/Resources Layer (“The Roadies”) Content Layer Build & Sell Layer
    12. 12. Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Content PP&D Sales Technology HR & Facilities Production Accounting Corporate
    13. 13. <ul><li>Integrated Content Management Framework </li></ul>Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/ GPS Online
    14. 14. <ul><li>Integrated Content Management Framework </li></ul>Community (Content) Advertising (Content) Micro- Channel (Services) News/ Weather (Content) Ecosystem Platform/ Services
    15. 15. <ul><li>Integrated Content Management Framework </li></ul>
    16. 16. Questions or Comments?
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