GFOC (C3) UPDATE October 28, 2009

Financials We have met bank covenants We are profitable We are maintaining our cash position Our outlook is stabilizing But, we are not out of the woods….

We have met bank covenants

We are profitable

We are maintaining our cash position

Our outlook is stabilizing

But, we are not out of the woods….

“ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147

So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/

UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are

Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve. Strengthening communities by engaging and informing participants through interactive processes. Company Confidential Mission Statement & Vision

Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve.

Strengthening communities by engaging and informing participants through interactive processes.

Culture Franchise Start up Baseball Hockey Intrude Relationship Authority Transparency Product Network Trust, Fairness, and Accuracy Company Confidential

Franchise Start up

Baseball Hockey

Intrude Relationship

Authority Transparency

Product Network

Trust, Fairness, and Accuracy

Change in the way we do business…. Company Confidential Traditional network of products and services: assuming one size fits all. Push of information and content.

Traditional network of products and services: assuming one size fits all.

Push of information and content.

Company Confidential

Employee Expectations Each employee will move the Culture: Company Confidential Permission Seeking Awaits Direction Focused Job Responsibilities Agree; Avoid Conflict Do things perfectly; Takes few chances Makes "popular" decisions Mediocre performance is acceptable/standard Preserves the status quo Independent Actors - Works Freely within Established Boundaries Self-Learner, Seeks Information Wear Multiple Hats Builds Constructive and Effective Relationships Willingness to try new things and fail Makes timely, necessary decisions Raising the bar; high achievement becomes the standard Results driven - can be counted on to achieve/exceed goals

Each employee will move the Culture:

Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales & Customer Care Commercial Content Information Content Print Production HR & Facilities Technology Accounting Capacity/Tools/Resources Layer (“The Roadies”) Content Layer Build & Sell Layer

Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Content PP&D Sales Technology HR & Facilities Production Accounting Corporate

Integrated Content Management Framework Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/ GPS Online

Integrated Content Management Framework

Integrated Content Management Framework Community (Content) Advertising (Content) Micro- Channel (Services) News/ Weather (Content) Ecosystem Platform/ Services

Integrated Content Management Framework

Integrated Content Management Framework

Integrated Content Management Framework

Questions or Comments?