C3 Boardand Emp1009
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C3 Boardand Emp1009

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Review of status of creation of C3 organization

Review of status of creation of C3 organization

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  • Full Name Full Name Comment goes here.
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  • The first few slides, graphically showing the changing industry, are from Neil Perkin, and his wonderful slide show from June, 2008 at http://www.slideshare.net/neilperkin/whats-next-in-media. Neil graciously allowed me to use more of them in my presentation to the Newspaper Association of America this March. Thanks Neil!
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  • Talking Points: Doesn’t happen in a day. Everyone is in a different place.

C3 Boardand Emp1009 C3 Boardand Emp1009 Presentation Transcript

  • GFOC (C3) UPDATE October 28, 2009
  • Financials
    • We have met bank covenants
    • We are profitable
    • We are maintaining our cash position
    • Our outlook is stabilizing
    • But, we are not out of the woods….
  • “ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147
  • So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/
  • UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are
    • Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve.
    • Strengthening communities by engaging and informing participants through interactive processes.
    Company Confidential Mission Statement & Vision
  • Culture
    • Franchise Start up
    • Baseball Hockey
    • Intrude Relationship
    • Authority Transparency
    • Product Network
      • Trust, Fairness, and Accuracy
    Company Confidential
  • Change in the way we do business…. Company Confidential
    • Traditional network of products and services: assuming one size fits all.
    • Push of information and content.
  • Company Confidential
  • Employee Expectations
    • Each employee will move the Culture:
    Company Confidential Permission Seeking Awaits Direction Focused Job Responsibilities Agree; Avoid Conflict Do things perfectly; Takes few chances Makes "popular" decisions Mediocre performance is acceptable/standard Preserves the status quo Independent Actors - Works Freely within Established Boundaries Self-Learner, Seeks Information Wear Multiple Hats Builds Constructive and Effective Relationships Willingness to try new things and fail Makes timely, necessary decisions Raising the bar; high achievement becomes the standard Results driven - can be counted on to achieve/exceed goals
  • Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales & Customer Care Commercial Content Information Content Print Production HR & Facilities Technology Accounting Capacity/Tools/Resources Layer (“The Roadies”) Content Layer Build & Sell Layer
  • Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Content PP&D Sales Technology HR & Facilities Production Accounting Corporate
    • Integrated Content Management Framework
    Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/ GPS Online
    • Integrated Content Management Framework
    Community (Content) Advertising (Content) Micro- Channel (Services) News/ Weather (Content) Ecosystem Platform/ Services
    • Integrated Content Management Framework
  • Questions or Comments?