GFOC (C3) UPDATE October 28, 2009
Financials <ul><li>We have met bank covenants </li></ul><ul><li>We are profitable </li></ul><ul><li>We are maintaining our...
“ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention  Unlimited distribution Attention s...
So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/advicepos...
UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are
<ul><li>Our mission is to be the information provider of  choice   through a dynamic mix of innovative products and servic...
Culture <ul><li>Franchise   Start up  </li></ul><ul><li>Baseball    Hockey </li></ul><ul><li>Intrude    Relationship </li>...
Change in the way we do business…. Company Confidential <ul><li>Traditional network of products and services: assuming one...
Company Confidential
Employee Expectations  <ul><li>Each employee will move the Culture: </li></ul>Company Confidential Permission Seeking Awai...
Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales ...
Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Con...
<ul><li>Integrated Content Management Framework  </li></ul>Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/...
<ul><li>Integrated Content Management Framework  </li></ul>Community (Content) Advertising (Content) Micro- Channel (Servi...
<ul><li>Integrated Content Management Framework </li></ul>
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C3 Boardand Emp1009

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Review of status of creation of C3 organization

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  • The first few slides, graphically showing the changing industry, are from Neil Perkin, and his wonderful slide show from June, 2008 at http://www.slideshare.net/neilperkin/whats-next-in-media. Neil graciously allowed me to use more of them in my presentation to the Newspaper Association of America this March. Thanks Neil!
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  • Talking Points: Doesn’t happen in a day. Everyone is in a different place.
  • C3 Boardand Emp1009

    1. 1. GFOC (C3) UPDATE October 28, 2009
    2. 2. Financials <ul><li>We have met bank covenants </li></ul><ul><li>We are profitable </li></ul><ul><li>We are maintaining our cash position </li></ul><ul><li>Our outlook is stabilizing </li></ul><ul><li>But, we are not out of the woods…. </li></ul>
    3. 3. “ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147
    4. 4. So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/
    5. 5. UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are
    6. 6. <ul><li>Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve. </li></ul><ul><li>Strengthening communities by engaging and informing participants through interactive processes. </li></ul>Company Confidential Mission Statement & Vision
    7. 7. Culture <ul><li>Franchise Start up </li></ul><ul><li>Baseball Hockey </li></ul><ul><li>Intrude Relationship </li></ul><ul><li>Authority Transparency </li></ul><ul><li>Product Network </li></ul><ul><ul><li>Trust, Fairness, and Accuracy </li></ul></ul>Company Confidential
    8. 8. Change in the way we do business…. Company Confidential <ul><li>Traditional network of products and services: assuming one size fits all. </li></ul><ul><li>Push of information and content. </li></ul>
    9. 9. Company Confidential
    10. 10. Employee Expectations <ul><li>Each employee will move the Culture: </li></ul>Company Confidential Permission Seeking Awaits Direction Focused Job Responsibilities Agree; Avoid Conflict Do things perfectly; Takes few chances Makes &quot;popular&quot; decisions Mediocre performance is acceptable/standard Preserves the status quo Independent Actors - Works Freely within Established Boundaries Self-Learner, Seeks Information Wear Multiple Hats Builds Constructive and Effective Relationships Willingness to try new things and fail Makes timely, necessary decisions Raising the bar; high achievement becomes the standard Results driven - can be counted on to achieve/exceed goals
    11. 11. Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales & Customer Care Commercial Content Information Content Print Production HR & Facilities Technology Accounting Capacity/Tools/Resources Layer (“The Roadies”) Content Layer Build & Sell Layer
    12. 12. Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Content PP&D Sales Technology HR & Facilities Production Accounting Corporate
    13. 13. <ul><li>Integrated Content Management Framework </li></ul>Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/ GPS Online
    14. 14. <ul><li>Integrated Content Management Framework </li></ul>Community (Content) Advertising (Content) Micro- Channel (Services) News/ Weather (Content) Ecosystem Platform/ Services
    15. 15. <ul><li>Integrated Content Management Framework </li></ul>
    16. 16. Questions or Comments?

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