C3 Boardand Emp1009

GFOC (C3) UPDATE October 28, 2009

Financials
We have met bank covenants
We are profitable
We are maintaining our cash position
Our outlook is stabilizing
But, we are not out of the woods….

“ THE PHYSICS OF MEDIA ARE CHANGING”* Limited distribution channels Abundant attention Unlimited distribution Attention scarcity *http://www.fistfulayen.com/blog/?p=147

So this requires a different mindset different approaches different ways of working http://www.flickr.com/photos/adviceposters/sets/72157602720078403/

UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are

Our mission is to be the information provider of choice through a dynamic mix of innovative products and services. We will create ad maintain mutually beneficial, long-term relationships with our customers, employees, and the communities we serve.
Strengthening communities by engaging and informing participants through interactive processes.
Company Confidential Mission Statement & Vision

Culture
Franchise Start up
Baseball Hockey
Intrude Relationship
Authority Transparency
Product Network
Trust, Fairness, and Accuracy
Company Confidential

Change in the way we do business…. Company Confidential
Traditional network of products and services: assuming one size fits all.
Push of information and content.

Company Confidential

Employee Expectations
Each employee will move the Culture:
Company Confidential Permission Seeking Awaits Direction Focused Job Responsibilities Agree; Avoid Conflict Do things perfectly; Takes few chances Makes "popular" decisions Mediocre performance is acceptable/standard Preserves the status quo Independent Actors - Works Freely within Established Boundaries Self-Learner, Seeks Information Wear Multiple Hats Builds Constructive and Effective Relationships Willingness to try new things and fail Makes timely, necessary decisions Raising the bar; high achievement becomes the standard Results driven - can be counted on to achieve/exceed goals

Community (customers, sources, partners, subscribers, events, advertisers, etc.) Products print, digital, broadcast Sales & Customer Care Commercial Content Information Content Print Production HR & Facilities Technology Accounting Capacity/Tools/Resources Layer (“The Roadies”) Content Layer Build & Sell Layer

Coordinated Efforts Digital Print Broadcast Marketing Training Management Customer Care Information Content Commercial Content PP&D Sales Technology HR & Facilities Production Accounting Corporate

Integrated Content Management Framework
Blogs & Forums Core / Packages CGM/Wikis Micro Targeted Mobile/ GPS Online

Community (Content) Advertising (Content) Micro- Channel (Services) News/ Weather (Content) Ecosystem Platform/ Services

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C3 Boardand Emp1009

by Chuck Peters on Oct 25, 2009

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C3 Boardand Emp1009 — Presentation Transcript