Branding Initiative Backgrounder

Branding InitiativeA four minutebackgrounderJohn LohmanJanuary 4, 2011

Branding/Regionalism Timeline
December 2008 Corridor Business Alliance formed

Regional Economic Development Groups
ICAD
Kirkwood
SBDC
UI Research Foundation
Mid American
Energy
UI
JPEC
EDC
Priority One
Kirkwood
UI
SBDC
Iowa City Area Chamber
Cedar Rapids Area Chamber
Alliant

Corridor Business Alliance
ICAD
Kirkwood
SBDC
UI Research Foundation
Mid American
Energy
UI
JPEC
EDC
Priority One
Kirkwood
UI
SBDC
Iowa City Area Chamber
The vision of the CBA is to create a vital regional economy through the creation and growth of business
Cedar Rapids Area Chamber
Alliant

Spring 2009 Chuck Peters & John Lohman started mtg
Nov. 2009 ThePath to Regional Excellence event
Dec. 2009 Regional Planning Mtg with Michael Langley
Jan. 2010 Branding Task Force formed

Regional Branding Task Force
Ex Officio
-Dee Baird
-Joe Raso
-Chuck Peters
-Kim Johnson
John Lohman, CBJ
Curt Nelson, EDC
Pam York, UI Research Foundation
Josh Schamberger, IC/Coralville CVB
Marilee Fowler, CR CVB
Kristie Wetjen, Amana Colonies CVB
Tim Bradshaw, Eastern Iowa Airport
Kelly Hayworth, City of Coralville
Nancy Quellhorst, IC Area Chamber
Shannon Meyer, CR Area Chamber

Nov. 2009 The Path to Regional Excellence event
May 2010 North Star Destination Strategies hired

August 2010 Branding Research Efforts began

December 2010 Research Efforts Conclude

December 2010 Research Efforts conclude
January 2011 Brand Platform approved

1st Qtr 2011 Imagination (Creative)

1st Qtr 2011 Imagination (Creative)
2nd Qtr 2011 Strategic Plan (Action)

Economic Regional Cooperation
STEP 7
?
STEP 3
Branding Effort
Finishes
STEP 5
?
Highly Ineffective Region
Highly Effective Region
STEP 2
Branding Effort
Starts
STEP 4
?
STEP 6
?
STEP 1
Corridor Business Alliance
formed

Branding Initiative Backgrounder

by Chuck Peters on Jan 04, 2011

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Branding Initiative Backgrounder — Presentation Transcript