Branding
by Chuck Peters on Mar 01, 2010
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As we brand our desired relationship with our communities, we need to move beyond our strong product brands, such as KCRG and The Gazette. This depicts the underlying brand promises which must be estab...
As we brand our desired relationship with our communities, we need to move beyond our strong product brands, such as KCRG and The Gazette. This depicts the underlying brand promises which must be established long before an actual name or tagline is chosen.
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