Consumer Data Privacy and protection has become a hot button issue for 2016. Talking Barbie has Mattel facing a class action lawsuit, VTech and Hello Kitty have seen the personal details of millions of children liften from their databases and the FTC has started enforcing COPPA with a round of fines.
This presentation shows how PrivacyCheq can help you create clear, easy-to-understand, Privacy Policy Disclosures which will enable you to build digital trust with your customers.
1. We BuildPrivacy
EnhancingTechnologies
for Mobile& Web
THISPRESENTATIONAND THEINFORMATIONINITARE PROVIDEDINCONFIDENCE,FORTHESOLEPURPOSE OF PRIVACYCHEQ,AND MAY NOT
BEDISCLOSEDTOANY THIRDPARTY ORUSED FOR ANY OTHERPURPOSE WITHOUTTHEEXPRESSWRITTEN PERMISSIONOF PRIVACYCHEQ.
5. AgeCheq:Who’susingit?
Bingo Home : Race to Earth
DreamWorks Pictures gamebased on the animated
movie “Home”.
WolfQuest
Tour the lands of Minnesota as a wolf
in this popularmulti-player game.
A few of our more popular AgeCheq enabled games
6. WhyPrivacynq?
“The rise of big data means that
technologists, policymakers, privacy
advocates, and entrepreneurs should
devote greater energy to developing
easy and effective technological
methods to give consumers greater
control over their information. There is
overwhelming evidence of a hunger for
such tools.”
(Edith Ramirez, FTC Chairwoman – 05/08/2014)
7. WhyPrivacynq?
“Immersive apps and websites should be
employed, to describe to consumers in
meaningful and relatively simple terms the
nature of the information being collected, and to
provide consumers with choices about whether
any of this information can be used by entities or
persons who fall outside the context in which the
consumer is employing the device, and in which
the consumer expects her information to remain
private.”
(Julie Brill, FTC Commissioner – 01/28/2015)
8. WhyPrivacynq?
“One issue we addressed was the question we
hear again and again about whether notice and
choice have continuing relevance, given the lack
of traditional screens or interface to
communicate with consumers. Our answer was
“yes,” and the report discussed the different
tools that IoT companies are using to
communicate with consumers – such as point of
sale disclosures, set-up wizards, or even codes
on the device.”
(Jessica Rich, FTC Director, Bureau of Consumer Protection – 06/11/2015)
9. WhyPrivacynq?
“Congress should pass comprehensive
data security legislation establishing the
basic requirements for how to notify
consumers when breaches occur and
creating a technology-neutral security
framework that will provide clarity to
consumers and innovators.”
(Terell McSweeny, FTC Commissioner – 02/27/2015)
10. ConcernoverDataPrivacy
According to a recent study by
customer identity management
provider Gigya, more than 90
percent of consumers are at least
somewhat concerned about data
privacy and how companies are
using their data.
13. AmericansFeelOutofControl
0% 20% 40% 60% 80% 100%
Purchasing Habits
Political Views
Religious Views
Visited Websites
Your Location
Health and Medications
Social Security Number
Very Sensitive
Somewhat
Not Too
Not At All
Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
17. Whatelsecanwebuilt?
We are Privacy Experts and are ready to discuss your privacy project.
We haveideas,butperhapsyouridea is even better.
We havebuiltseveral solutions,andin the followingslides area fewsamples ofwhatwe cando,so let us
knowhowwecanget involved.
20. Howcanwehelpyou?
Have a privacy-related project?
Ourteam is builtfromestablishedprofessionals,and
we specialize in creatingprivacyenhancing solutions.
Ourteam hasbeen employedbyleadersofindustrysuch as:
HOW CAN WE HELP?
Editor's Notes
How long before the government steps in if industry doesn’t start to self-regulate? It could be sooner than you think!
How long before the government steps in if industry doesn’t start to self-regulate? It could be sooner than you think!
According to a recent Pew Research Center poll, 91% of adults “agree” or “strongly agree” that consumers have lost control over how personal information is collected and used by companies.
Context Matters to Americans. Different types of information elicit different levels of sensitivity.
