Crafting Outstanding Presentations - Storytelling Techniques

Claudio Perrone

How relevant arepresentations toyour career?

In late 2007, I was leading ahappy life

One day, my phone rang…

I was offered to speak at a BIGconference

On the one hand,it was a fantasticopportunity

On the other hand,public speakingscared me to death

Year: 1997Location: C.E.R.N.

I trained 15 scientists for a week

They skinned me alive

I’ll never forgetthat experience…

There was no way I was going face anotherpossible humiliation

Besides, I could brain-damagepeople with PowerPoint

What would you do?

1 Move Beyond Bullet Points

In Feb 2008, I joined the revolution

-‐-‐-‐ Leonardo Da Vinci Simplicity is the ul<mate sophis<ca<on “

Despite my efforts, my firstdry-run was a disaster

I had strong images, but lack ofstructure confused the audience

At first, I created a “logical” outlineMain Point: Agility + Communication + Creativity lead to success1. Supporting detail: Agility2. Supporting detail: Communication3. Supporting detail: CreativitySummary: Agility + Communication + Creativity lead to success

Then, I discovered BBP!

Let’s “script” the first 5 slides

Let’s see how they “play”Action!

The downturn threatensthe futureof many individuals and organizations

You are an entrepreneur,meeting an investorfor the first time

Investors can be soH A R Dt o p e r s u a d e

You’d love them to invest inyour great idea

Move beyond bullet pointsUnleash the Power of StoryTame your story to persuadeI suggest...

…And Cut. Well done!(you’ll add the cool pictures another time)

What if Spielbergshowed up?But wait…

Dude,you are telegraphing.Your “story” has nodrama.

How about this?telegraphingvs.dramatic ironyvs.dramatic tension

Unleash the Power of Story 2

Enter a new world

People make choices based onemotions(and use data to justify them)Why Story?

What’s a good story idea? Someonewants something badlyand goes after itagainst great odds[character] [desire] [obstacles]

Story revolves around conflictAntagonistNatureSocietySelfProtagonist vs.

Story has good structureO u t e r j o u r n e y

Often, there is a character inner journeyWA=CW: Weakness (psychological and moral)A: Action (and struggle to accomplish it)C: Changed Person

Let’s see the “highlights” of a pastpresentationAction!

Most IT projects fail Will yours?

Once upon a 1me I was a successful so6ware developer…

My technical skills made me feel invincible

Un<l one day…

…I entered a world of decep<on

It was Hell from day 1

What would you do?

I choked

…but then, I decided to ﬁght back

This is what I tried: Agility Eﬀec<ve Communica<on Deliberate Crea<vity 1 2 3

Agility 1

…but the project was s<ll at risk

Eﬀec<ve Communica<on 2

Deliberate Crea<vity 3

So, what happened to the project?

Amazingly, it succeeded

Lessons learned... “We moved from the Flintstones era to the future. -‐-‐-‐ an end user “I was part of something. I belonged. -‐-‐-‐ a developer

…And Cut!

Agile Tales Walk-‐through (1/3) Setup Seng (+Hook) Setup (ordinary world) Character ﬂaw (“naivety”) Inci<ng incident

Enter special world Complica<on Dilemma Refusal of the call Ac<on / Resolu<on Turning point (will he succeed?) Ac<on / Resolu<on New complica<on Agile Tales Walk-‐through (2/3) Development

Agile Tales Walk-‐through (3/3) Resolu<on Drama<c ques<on (restated) Climax Adermath Theme

How do you craftyour own story?

Tame Your Story 3

I used to rewrite a story ~30 times

Not anymore

I use a 7-steps process

Step 1: Research (Create a Data Dump)

POV Subject Listeners Ac<on Beneﬁt Step 2: Prepare

Step 3: Fill and cluster content

Step 4: Identify Story Ideas

Features Steel Nib Body Cap Blue ink ... Benefits Does not leak Provides physical pleasure Thoughts flow on paper Can write beau<ful poetry … Reversed Benefits Leaks Inflicts physical torture Thoughts don’t flow on paper Writes terrible poetry … E.g.: Candidate Scenario 1 A poet struggles to leave her mark on this earth. She writes terrible poetry, her thoughts don’t flow on paper, all the pens she tries are physical torture for her hand. Un<l one day… Reverse Benefits(what, how) (why, WIIFY) (lead-‐to why)

Step 5: Create a dramatic outlineComplication: Claudio fears public speakingDevelopment:1. Claudio moves beyond bullet points2. Claudio unleashes stories3. Claudio tames storiesResolution: Claudio conquers fear

Step 5. Dramatic outline II (saga)Major Complication: Claudio fears public speakingSemi-Major Complication: Claudio kills with PowerPointDevelopment 1,2,3Interlinked Complication: Spielberg challenges ClaudioSemi-Major Resolution: Claudio moves Beyond Bullet PointsSemi-Major Complication: Spielberg challenges ClaudioDevelopment 1,2,3Interlinked Complication: Stories consume ClaudioSemi-Major Resolution: Claudio embraces storiesSemi-Major Complication: Stories consume ClaudioDevelopment 1,2,3Semi-Major Resolution: Claudio tames storiesInterlinked Complication: Claudio fears public speakingSemi-Major Complication: Claudio fears public speaking (restated)Development 1. Claudio pursues emotionDevelopment 2. Claudio welcomes obstacles (carpe diem)Development 3. Claudio finds own voiceMajor Resolution: Claudio conquers fear

Final Thoughts

“ --- Oscar WildeEveryone else isalready taken.Be yourself.

Thank you! Claudio Perrone claudio@agilesensei.com www.agilesensei.com www.twiier.com/agilesensei

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Crafting Outstanding Presentations - Storytelling Techniques

by Claudio Perrone

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