Lean Startup for Smart Entrepreneurs
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Lean Startup for Smart Entrepreneurs

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Presented at Dublin's excellent LeanCamp event

Presented at Dublin's excellent LeanCamp event

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Lean Startup for Smart Entrepreneurs Lean Startup for Smart Entrepreneurs Presentation Transcript

  • @agilesenseiwww.agilesensei.com written, illustrated and performed by Claudio Perrone
  • Most startups fail will Yours?
  • If we keep acting like most entrepreneurs…
  • … less than 3 people in this room willCreate successful companies*“(*) The only statistics you can trust are those you falsified yourself --(often falsely attributed to) Winston Churchill
  • July 2009
  • “July 2009 was the wettest Julyon record in Ireland”
  • “that month, a new life rocked my world…”
  • “that month, I left an exceptional companyI helped create from scratch”
  • “From the very beginning, I had embracedAgile development to grow aworld-class software organization”
  • We continuously improved ourdevelopment processes…
  • We crafted opinionated software…“The best softwarehas a vision.The best softwaretakes sides.…Decide whatyour vision is and run with it.”-- 37 signals
  • We won awardsand respect…
  • we could almosttouch the sky…
  • Almost
  • “July 2009 was the wettest Julyon record in Ireland”
  • I’ll remember it as the monthmatteo was born
  • But it is also the monthI had to let go of a dream
  • … so I became a Lean & Agile consultant!
  • On my first mission, a cio asked me aquestion that haunts me to this day…
  • “If you were so smart, why did you fail?”
  • I became increasingly intrigued by the riseof Lean and its influence in the agile circles
  • Lean is heavily inspired by Toyota’sbreakthroughs in “operational excellence”
  • Using Lean and agile, I brought performanceimprovements to many clients around Europe
  • But that oldquestion still remainedunanswered…
  • … Until one day
  • I entered a new world
  • ... A world that recognized the extraordinarychallenges I once faced “ A startup is a human institution designed to create new products and services under conditions of extreme uncertainty. --- Eric Ries
  • ... A world that showed how Searching fora business model is different fromexecuting a validated one “ A startup is a temporary organization used to search for a repeatable and scalable business model. --- Steve Blank
  • It gave me a path to create a sustainablebusiness around products that customers want Customer development data, PROBLEM/ PRODUCT/ SCALE feedback, MARKET insights SOLUTION FIT FIT Customer Company Customer Customer stop creation stop building discovery stop validation Agile development Pivot hypothesis, experiments, insights Problem: Unknown solution: Unknown
  • ... A path characterized by frequent scientificexperiments… Learn Build (establish an hypothesis) (Build an experiment to test that hypothesis) Measure (Determine a quantitative or qualitative method to evaluate that hypothesis.)
  • … To accelerate the rate of learning… Learn idea Build (whether to pivot or persevere) (Turn ideas into product) (often a series of MVPs) data Product Measure (How customers respond)
  • … And measure real progress towards success Acquisition How do users find you? Activation Do users have a great first experience? retention Do users come back? revenue How do you make money? referral Do user tell others? ( see Dave McClure “Pirate” metrics) Cohort analysis
  • Today
  • I document my business model(s) explicitly Solution Top 3 Unique Unfair Customer Problems Value Advantage Segments Proposition Key metrics Channels Existing Early alternatives adopters Cost structure Revenue streams www.leancanvas.com
  • my vision is built on opinions untestedassumptions
  • … which I systematically validate withexperiments…
  • … that force me to “get out of the building”
  • …and gather data to verify whether myactions affect customer behavior Hypotheses/ IN PROGRESS GOALs DONE VALIDATED LEARNING BACKLOG SELECTED DESIGN/BUILD PARTIAL VALIDATE FULL VERIFY EXPERIMENTS ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY DONE DONE
  • I validate my solutions, OFTEN with low fidelity MVPs
  • … and Activate enthusiastic earlyvangelists with aglimpse of a future that will come
  • What willyour future look like?
  • “ Smart entrepreneurs don’t dream of success. They create the conditions to inevitably converge to it. --- Me (1967 - )
  • Thank  you!   Claudio  Perrone  claudio@agilesensei.com  www.agilesensei.com  www.twi:er.com/agilesensei