From Acorns to Oak Trees How successful entrepreneurs start and grow their businesses September 16 th , 2007 Utrecht, Nede...
Agenda Your Business Starting Organizing Naming Marketing
How to  start  a business <ul><li>1. Sign into the Chamber of Commerce with the name of your business:  www.kvk.nl </li></...
How to  choose  a business <ul><li>What do I enjoy doing? What are my interests? </li></ul><ul><li>What am I good at? What...
How to  choose  a business <ul><li>What do I enjoy doing? What are my interests? </li></ul><ul><li>What am I good at? What...
Buckets vs. Pipeline <ul><li>Are you looking to haul buckets or build a pipeline? </li></ul><ul><li>Pipeline Versions: </l...
Build your “Outsource Team” <ul><li>A further list of Outsource Partners  CAN  include: </li></ul><ul><li>A list of Outsou...
The Organizational Chart – Who does what?
Sales Manager
What’s in a name? <ul><li>C APITAL  I NFORMATION </li></ul><ul><li>The “CAP” from my initials “Chris Anton Perabo” </li></...
What’s in a name?
What’s in a name… Your link to better service
A rose by any other name… <ul><li>Pick a name you can hang anything from </li></ul><ul><ul><li>Don’t limit the scope of yo...
A rose by any other name… <ul><li>Good Names: </li></ul><ul><ul><li>“ The whole purpose of a secondary meaning is that the...
What’s your Tagline? <ul><li>A good place for name ideas is in compound names </li></ul><ul><li>Examples include: </li></u...
… but what about my website? <ul><li>Thanks to Google™ domain names don’t matter anymore </li></ul><ul><li>Your customers ...
Promotion www.google.com/local/add www.google.nl/local/add
Press Releases http://www.webwire.com www.sanepr.com www.fastpitch.com www.preweb.com
Technical Papers <ul><li>Who is it in YOUR industry? </li></ul>
Google AdWords
Google AdWords
The Needle, the vise and the baby rattle (by Seth Godin)
Liabilities vs. Doodads <ul><li>Liabilities: Things that consume cash </li></ul><ul><li>Doodads:  Unnecessary  things that...
Liabilities vs. Doodads <ul><li>And the following items? </li></ul>Website <ul><li>Doodads Liabilities </li></ul>Business ...
Liabilities vs. Doodads <ul><li>Why? </li></ul><ul><li>Brand “Umbrella” </li></ul><ul><li>Brand Recognition </li></ul><ul>...
The Needle, the Vise and the Baby Rattle  ( All Marketers are Liars  by Seth Godin)
More information… Christopher Perabo Business Development Manager CAPLINQ Nederland Dorpsstraat 965 1566JC Assendelft The ...
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From Acorns To Oak Trees

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  • From Acorns To Oak Trees

    1. 1. From Acorns to Oak Trees How successful entrepreneurs start and grow their businesses September 16 th , 2007 Utrecht, Nederland
    2. 2. Agenda Your Business Starting Organizing Naming Marketing
    3. 3. How to start a business <ul><li>1. Sign into the Chamber of Commerce with the name of your business: www.kvk.nl </li></ul><ul><li>2. Register with the Tax Authorities with your business structure www.belastingdienst.nl </li></ul>
    4. 4. How to choose a business <ul><li>What do I enjoy doing? What are my interests? </li></ul><ul><li>What am I good at? What are my skills? </li></ul><ul><li>Who do I know? Where do I have contacts? </li></ul><ul><li>If money were no object, what would I do? </li></ul><ul><li>What have you “seen” so often but never noticed? </li></ul><ul><li>What are your colleagues always complaining about? </li></ul><ul><li>How can you specialize and serve a niche? </li></ul>“ WHY?”
    5. 5. How to choose a business <ul><li>What do I enjoy doing? What are my interests? </li></ul><ul><li>What am I good at? What are my skills? </li></ul><ul><li>Who do I know? Where do I have contacts? </li></ul><ul><li>If money were no object, what would I do? </li></ul><ul><li>What have you “seen” so often but never noticed? </li></ul><ul><li>What are your colleagues always complaining about? </li></ul><ul><li>How can you specialize and serve a niche? </li></ul>“ WHY?”
    6. 6. Buckets vs. Pipeline <ul><li>Are you looking to haul buckets or build a pipeline? </li></ul><ul><li>Pipeline Versions: </li></ul><ul><li>An “oral-hygiene clinic” - We not ME </li></ul><ul><li>Ask customers to “subscribe” </li></ul><ul><li>Sell supply contracts to local stores </li></ul><ul><li>Negotiate maintenance programs </li></ul><ul><li>Bucket Ideas: </li></ul><ul><li>Become a dental hygienist </li></ul><ul><li>Charge customers per job </li></ul><ul><li>Set up a bakery to sell bread </li></ul><ul><li>Sell car parts </li></ul>
    7. 7. Build your “Outsource Team” <ul><li>A further list of Outsource Partners CAN include: </li></ul><ul><li>A list of Outsource Partners MUST include: </li></ul><ul><ul><li>Accountant </li></ul></ul><ul><ul><li>Banker </li></ul></ul><ul><ul><li>Attorney </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Payroll Administrators </li></ul></ul>
    8. 8. The Organizational Chart – Who does what?
    9. 9. Sales Manager
    10. 10. What’s in a name? <ul><li>C APITAL I NFORMATION </li></ul><ul><li>The “CAP” from my initials “Chris Anton Perabo” </li></ul><ul><li>“ Capital” from Ottawa where I lived </li></ul><ul><li>Information was what I would sell </li></ul><ul><li>Keep the “CAP” from my initials </li></ul><ul><li>Information Systems describes the “system” </li></ul><ul><li>(I still own the domain name) </li></ul>
    11. 11. What’s in a name?
    12. 12. What’s in a name… Your link to better service
    13. 13. A rose by any other name… <ul><li>Pick a name you can hang anything from </li></ul><ul><ul><li>Don’t limit the scope of your business; you never know what’s next </li></ul></ul><ul><li>Bad Names: </li></ul>CAPLINQ Computers Email: sales@caplinq.com http://www.caplinq.com CAPLINQ Finance Email: sales@caplinq.com http://www.caplinq.com CAPLINQ Pot-Bellied Piglets Email: sales@caplinq.com http://www.caplinq.com Best in Computers Your link to better numbers Hogs “R” Us
    14. 14. A rose by any other name… <ul><li>Good Names: </li></ul><ul><ul><li>“ The whole purpose of a secondary meaning is that the first doesn’t matter!” – Seth Godin </li></ul></ul>Jan. 9 th , 2007
    15. 15. What’s your Tagline? <ul><li>A good place for name ideas is in compound names </li></ul><ul><li>Examples include: </li></ul><ul><ul><li>GreenBridge </li></ul></ul><ul><ul><li>CatEye </li></ul></ul><ul><ul><li>LemonScan </li></ul></ul><ul><li>… but don’t forget your tagline! </li></ul><ul><li>GreenBridge: Where great landscaping starts </li></ul><ul><li>CatEye: Je tweewielerspecialist </li></ul><ul><li>www.nameboy.com </li></ul><ul><li>Are these names taken? Then how about? </li></ul><ul><ul><li>BlueBridge, RedBridge, YellowBridge… </li></ul></ul><ul><ul><li>SharkEye, PigeonEye, EagleEye… </li></ul></ul><ul><ul><li>MelonScan, OrangeScan, KiwiScan… </li></ul></ul>Your link to better service
    16. 16. … but what about my website? <ul><li>Thanks to Google™ domain names don’t matter anymore </li></ul><ul><li>Your customers are now MORE likely to type a name in Google than to “guess” at a domain name </li></ul><ul><li>So go with names like: </li></ul><ul><ul><li>www.greendotcorp.com </li></ul></ul><ul><ul><li>www.redeyerecords.com </li></ul></ul><ul><ul><li>www.bigfishmedia.com </li></ul></ul>
    17. 17. Promotion www.google.com/local/add www.google.nl/local/add
    18. 18. Press Releases http://www.webwire.com www.sanepr.com www.fastpitch.com www.preweb.com
    19. 19. Technical Papers <ul><li>Who is it in YOUR industry? </li></ul>
    20. 20. Google AdWords
    21. 21. Google AdWords
    22. 22. The Needle, the vise and the baby rattle (by Seth Godin)
    23. 23. Liabilities vs. Doodads <ul><li>Liabilities: Things that consume cash </li></ul><ul><li>Doodads: Unnecessary things that consume cash </li></ul><ul><li>What then are the following items? </li></ul>
    24. 24. Liabilities vs. Doodads <ul><li>And the following items? </li></ul>Website <ul><li>Doodads Liabilities </li></ul>Business Cards Logo
    25. 25. Liabilities vs. Doodads <ul><li>Why? </li></ul><ul><li>Brand “Umbrella” </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Authentic </li></ul><ul><li>Larger than self </li></ul><ul><li>A place to put it all </li></ul><ul><li>It’s GOOGLABLE! </li></ul><ul><li>Confidence to others </li></ul><ul><li>Displays credibility </li></ul><ul><li>Can be included </li></ul>Website Logo Business Cards <ul><li>Not expensive </li></ul><ul><li>Not expensive </li></ul><ul><li>Not expensive </li></ul>
    26. 26. The Needle, the Vise and the Baby Rattle ( All Marketers are Liars by Seth Godin)
    27. 27. More information… Christopher Perabo Business Development Manager CAPLINQ Nederland Dorpsstraat 965 1566JC Assendelft The Netherlands Tel (VOIP): +44 20 80902747 eFax: +31 84 746 3497 Mobile: +31 6 443 657 50 Email: chris.perabo@caplinq.com Website: www.caplinq.com Your link to better service Send me an email with the Subject : Booklist To receive a FREE list of my Top 10 books www.caplinq.com/cashflow.php
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