MELE: Access to Market

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This presentation on the Strengthening the Dairy Value Chain's market access strategy was delivered at the Market Engagement and Learning Event in Bangladesh, September 2012.

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MELE: Access to Market

  1. 1. Output Market
  2. 2. Existing Milk Marketing Channel
  3. 3. 8 Barriers facing Producers1. Low volumes not interesting to formal sector2. Constant market price fluctuations3. Delayed payments – one week or more4. Lack of collection points in rural areas5. Lack of market information6. Unpredictable demand7. Lack of trust and dissatisfaction in traditional purchasing process8. Lack of buyer loyalty to producers
  4. 4. 6 Barriers facing Processors1. Poor quality and quantity of milk2. Collectors are adulterating milk (adding water)3. Lack of trust in collectors and producers4. Competing with informal market on price5. Poor transport facilities in remote areas6. Lack of producer loyalty leads to underinvestment in production capacity
  5. 5. How has SDVC responded?• Promoted producer groups and input shops to improve productivity• Established village-level collection points• Trained milk collectors to reduce spoilage and maintain fair business policies• Facilitated matchmaking between processors and producers• Provided ongoing linkage support between producers, collectors and processors to build trust• Introduced digital fat testing system to improve transparency among stakeholders
  6. 6. Model Introduced by CARE toovercome (DFT Model) Village Level Fat Testing Milk Point: Digital fat testing facilities, farmers based on milk fat content, receipt issued to farmers with their individual milk Payment fat reading, milk aggregated in a locked barrel Milk Transporter: The milk collector picks up the locked barrel of aggregated milk and transports it to the chilling plant. Milk transporter is paid a wage by BRAC. BRAC Milk Chilling Plant: Digital fat testing facilities, increased supply of high quality milk and improved MIS systems.
  7. 7. How has SDVC integrated women into this vision and model?• Develop community-based collection system so that women can sell milk directly• Develop women entrepreneur as dairy collectors
  8. 8. THANKS

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