Launching a Community ofPractice for Market Engagement         Second Meeting         January 19, 2012
What do we want to accomplish?   No 1: Accelerate our      No 2: Make it easier to  internal learning cycle   access and a...
Agenda1   • Review outcomes from last meeting2   • Present and discuss draft plan for core admin      team roles and respo...
Recapping Last Meeting             Recapping Last Meeting• Great attendance: 17 Participants. 5 COs, 4 CI Lead members, 1 ...
SEAD Chat Survey Summary• Currently 266 SEAD subscribers. 24 survey  respondents• Country Office:   – Ethiopia, Tanzania, ...
SEAD Chat Survey Summary• How often respondents read SEAD Chat   – 89% of respondents “always” or “sometimes” read emails ...
SEAD Chat Survey Summary:           Recommendations• “Always getting actual information, like the one about VSLA in  Ghana...
Agenda1   • Review outcomes from last meeting2   • Present and discuss draft plan for core admin      team roles and respo...
CoP Roles & Responsibilities                           Listeners     Listeners                      CARE staff interested ...
CoP Roles & Responsibilities                       Technical Champions     Listeners                   CARE staff working ...
Some Specifics: Admin Team Proposed Role     Take the lead in organizing CoP activities and supporting the CoP’s overall...
Some Specifics: Technical Champions  Proposed Role    Work as an extension of the Admin team, helping to bring ideas to ...
Some Specifics: CoP Members Proposed Role   Engage in both specific CoP tasks to support the learning agenda and    more...
Agenda1   • Review outcomes from last meeting2   • Present and discuss draft plan for core admin      team roles and respo...
Agenda1   • Review outcomes from last meeting2   • Present and discuss draft plan for core admin      team roles and respo...
Admin Team Next StepsCollaborate to draft and commit to12-month activity planShare plan with CoP champions via email for...
Agenda1   • Review outcomes from last meeting2   • Present and discuss draft plan for core admin      team roles and respo...
Ideas for Getting Started1.   Listen and Learn        • Internally from other CoPs, each other and target members        •...
#5 Organic Learning Agenda in ActionBoP Service Models                           Building blocks of a Zambia – Agrodealer...
Hot OpportunitiesBuilding on the organic learning agenda, a few initiativesemerge that we can use as ‘hooks,’ to start bui...
Hot Opportunities•   Pulling together the Next Market Engagement Newsletter. Due    to be released toward the end of Feb, ...
What are yourthoughts, ideas and   comments?
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2nd champions meeting beta version

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This presentation provides next steps for launching a community of practice on market engagement at CARE.

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  • 2nd champions meeting beta version

    1. 1. Launching a Community ofPractice for Market Engagement Second Meeting January 19, 2012
    2. 2. What do we want to accomplish? No 1: Accelerate our No 2: Make it easier to internal learning cycle access and apply lessons from across CARE OutcomesNo 3: Improve project and No 4: Expand our programming impact professional development opportunities
    3. 3. Agenda1 • Review outcomes from last meeting2 • Present and discuss draft plan for core admin team roles and responsibilities3 • Agree on admin team membership4 • Agree on admin team next steps5 • Present and discuss preliminary CoP activity options
    4. 4. Recapping Last Meeting Recapping Last Meeting• Great attendance: 17 Participants. 5 COs, 4 CI Lead members, 1 RMU. Asia, ECA, SA, LAC all represented.• Opened with a presentation on, “Why a CoP and why now?” Access that here: http://www.slideshare.net/cpennotti• Gathered input from participants. Brainstormed ideas a bit.• Identified Next Steps including: – Convene a follow up meeting early in January to keep the momentum going – Identify a core administrative team to be responsible for: • Outline an activity plan based on priorities voiced by other champions • Define clear roles and responsibilities for themselves and others • Continue to build the CoP infrastructure and support use of various technologies • Facilitate the development of a market engagement learning agenda – Start to develop a learning agenda / identify champions to lead thematic discussions
    5. 5. SEAD Chat Survey Summary• Currently 266 SEAD subscribers. 24 survey respondents• Country Office: – Ethiopia, Tanzania, Indonesia, Zambia, Bolivia, Rwanda, Bur undi, Malawi, India• Regional Office: – ARMU, LACRMU, ECARMU, SARMU• Lead Member: – CUSA, CIUK, CCanada, CFrance
    6. 6. SEAD Chat Survey Summary• How often respondents read SEAD Chat – 89% of respondents “always” or “sometimes” read emails from SEAD Chat (appox 50/50 split)• Topics of greatest interest for learning: – #1: Market Facilitation / Value Chain Approach – 78% – #2: M&E / Program Impact – 63.2% – #3: Gender & Economic Empowerment – 57.9% (VSLA, microfinance, etc all below 40%)• Where respondents already have a web presence: – 86% are members of LinkedIn – 71% are members of Facebook – 56% are members of Twitter
    7. 7. SEAD Chat Survey Summary: Recommendations• “Always getting actual information, like the one about VSLA in Ghana.”• “Organize the annual event on Value Chain and BDS where the people from different countries can share and exchange experiences.”• “If possible, use more than one language in order to facilitate access to several readers even outside of SEAD chat.”• “Please include more on market linkages.”• “Organizing some ad hoc activities like online discussions or webinars around specific themes.”• “Increase the market development / livelihoods content.”• “Summarize anything you send with 2-3 lines stating why it is important and who might be interested.”
    8. 8. Agenda1 • Review outcomes from last meeting2 • Present and discuss draft plan for core admin team roles and responsibilities3 • Agree on admin team membership4 • Agree on admin team next steps5 • Present and discuss preliminary CoP activity options
    9. 9. CoP Roles & Responsibilities Listeners Listeners CARE staff interested in market engagement but not necessarily working on it CoP Members and/or not willing to commit to CoP membership. They engage through SEAD Chat. Technical Champions CoP Members CARE staff interested in and working on market Admin Team engagement. They bring knowledge to the network and commit to contribute to collective learning.
    10. 10. CoP Roles & Responsibilities Technical Champions Listeners CARE staff working on market engagement with particular expertise and interest in CoP Members making the CoP a work. They promote the CoP in their Technical sphere of influence and lead on Champions some learning areas. Admin Team CARE staff with an explicit Admin Team responsibility for or interset in supporting cross-CARE learning in this area. They commit to support CoP functional and administrative tasks.
    11. 11. Some Specifics: Admin Team Proposed Role  Take the lead in organizing CoP activities and supporting the CoP’s overall progress and direction Proposed Responsibilities  Outline a 12-month activity plan based on priorities voiced by champions  Facilitate the development of a market engagement learning agenda  Engage champions to develop plans for moving the learning agenda forward  Continue to build the CoP infrastructure / support use of various technologies  Identify and help the CoP to access a range of Proposed membership:  Christian Pennotti (CUSA) Co-Chair  Gianluca Nardi (CIUK) Co-Chair  Tess Bayombong (CARE C)  Tim Bishop (ARMU)  Vianney Sauvage or Fabienne Pouyadou (CARE F)  2-3 CO or RMU representatives (need volunteers)
    12. 12. Some Specifics: Technical Champions  Proposed Role Work as an extension of the Admin team, helping to bring ideas to reality through personal commitment and engagement of their networks  Proposed Responsibilities Serve as ‘early-adopters’ of CoP initiatives to create demonstration effect Promote the CoP among target audience to help engage new members  Channel ideas and feedback to the Admin team Some champions take on leadership around a particular theme or learning agenda task  Proposed membership:  Anyone that is willing and able to take on those roles, starting with anyone that has attended either of these two meetings.
    13. 13. Some Specifics: CoP Members Proposed Role Engage in both specific CoP tasks to support the learning agenda and more loosely as a contributor and learner in the network Proposed Responsibilities Introduce yourself to the network (Admin team will coordinate how this happens)  Articulate what it is you want to learn and what skills and knowledge you can bring to the network  Commit to spending at least 1 hour per month participating in network activities  Some members will work on specific learning agenda tasks on a voluntary basis. Proposed membership:  Any CARE staff member interested in this topic area who has relevant expertise and knowledge to bring the network and is willing to accept the responsibilities outlined above.
    14. 14. Agenda1 • Review outcomes from last meeting2 • Present and discuss draft plan for core admin team roles and responsibilities3 • Agree on admin team membership4 • Agree on admin team next steps5 • Present and discuss preliminary CoP activity options
    15. 15. Agenda1 • Review outcomes from last meeting2 • Present and discuss draft plan for core admin team roles and responsibilities3 • Agree on admin team membership4 • Agree on admin team next steps5 • Present and discuss preliminary CoP activity options
    16. 16. Admin Team Next StepsCollaborate to draft and commit to12-month activity planShare plan with CoP champions via email for comment and finalizeSimultaneously advance on ‘hot’ opportunities to continue to build momentum for the CoP…(Yup, you’ve got to wait till the next slide to learn what’s hot )
    17. 17. Agenda1 • Review outcomes from last meeting2 • Present and discuss draft plan for core admin team roles and responsibilities3 • Agree on admin team membership4 • Agree on admin team next steps5 • Present and discuss preliminary CoP activity options
    18. 18. Ideas for Getting Started1. Listen and Learn • Internally from other CoPs, each other and target members • Externally from other CoPs, peer organizations, partners2. Engage and activate champions • Define actionable priorities • Figure out translation issues • Share responsibility to pursue these3. Promote CoP among target members • Reach beyond usual suspects. Get field and junior staff engaged • Use concrete opportunities for exchange as ‘hooks’4. Continue to take an organic approach / follow the energy
    19. 19. #5 Organic Learning Agenda in ActionBoP Service Models Building blocks of a Zambia – Agrodealers Ghana, India - RSP learning agenda that is Peru – Technical Assist. Providers already active within CARE Food Security on issues related to  Ethiopia - PSNP Plus  Bangladesh – Shouhardo market engagement.  Uganda - SCORE Women’s Empowerment Corporate Partnerships  Bangladesh - SDVC GAAP  Bangladesh - Walmart  Bolivia - Value Chain /  Ghana – Cadbury, Kraft, Cargill Chuquisaca  Sri Lanka – Ethical Tea  Mali, TZ, Malawi, India – Partnership Pathways Program
    20. 20. Hot OpportunitiesBuilding on the organic learning agenda, a few initiativesemerge that we can use as ‘hooks,’ to start building thenetwork:• Launching the CARE Monitoring and Evaluation Guide for VC Programs. Christian organizing a bi-weekly series of webinars to introduce this starting in February. Goal is to increase % of CARE staff applying good M&E practices in Market Engagement Programming.• Defining Common Indicators for Market Engagement across CARE. Gianluca willing to spearhead a task force on this topic. Goal is to build off of current thinking to define a core set of reasonable indicators that we can all track to compare performance and articulate national, regional and global impact.
    21. 21. Hot Opportunities• Pulling together the Next Market Engagement Newsletter. Due to be released toward the end of Feb, this would be a good opportunity for someone to take up, getting input from across CARE (rather than centrally generating what is covered and so much of the content).Along side this, we’ll need a process in place to define a CoP learning agenda and address some of the logistics, particularly translation. Are there other “Hot Opportunities,” people feel should be capitalized on right now?
    22. 22. What are yourthoughts, ideas and comments?

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