Using LinkedIn Like a Pro…                     To Grow your Business                                                Courtn...
Thank you for joining me today!• Business Development Professional at  Schipul – The Web Marketing Company• Connect with m...
Today we will talk about• LinkedIn for business development – an  overview• Building out your profile• Tools for increased...
An Overview
147 Million Membersslideshare.net/amover/linkedin-demographics-statistics-jan-2012
LinkedIn Statistics• 147 Million Members• 45% Growth in 2011• 58% Male• Top Job Functions –  Entrepreneurship, Sales, Oper...
What‟s the Point?• Increase Visibility – be the answer they are looking for and  „the guy‟ that shows up in every search• ...
What‟s the Goal?               To Grow Your Businessflickr.com/photos/andresrueda/3477537829
Getting the Most out of your        Dashboard                Snapshot of real-time                business trends, news   ...
Top Headlines                Personalize your news                based on your                industry and interests
Updates from ConnectionsShare valuable industryinformation and drive moretraffic to your website.
People You May Know      [My Favorite]                      Easiest way to                      constantly build your     ...
Build Out Your Profile
People want to work withpeople they like. Period.
Profile picture          Does your photo reflect who you          are as a professional?
Make the most of your headline• Pick the most important keywords first• Focus on your niche• Don‟t be vague
Introduce your Personality – You       are a real person!                I am a light hearted, sometimes                go...
Words to Avoidhttp://blog.linkedin.com/2011/12/13/buzzwords-redux/buzzwords_final_usa_02-2/trackback/
Cut Back on the Clutter& Focus on your Goals
Groups – As Bumper Sticker
Take a step back            Take away all of the fluff            and see what is still left. Are            you clearly c...
Increase Your  Credibility
Ask for a Recommendation               • Make it personable               • Don‟t be afraid to                 address the...
Be the Answer•   Position yourself as an industry leader    – linkedin.com/answers•   Provide genuine answers – don‟t try ...
Gauge your audience with Polls                      • Ask something                        relevant to your               ...
LinkedIn Apps
LinkedIn AppsLearn.linkedin.com/apps
Optimize Your Profile
Could I tell what you do?  [Can the search engines tell what you do?]
Implement Keywords in the Right           Places                    Page Meta                    Description
Fill out your profile completely                       Keyword Opportunity
Update Frequently• Keyword – rich status updates• Link back to blog and/or website• Try and post at least once/day
What‟s your URL?linkedin.com/in/cpembyrunvslinkedin.com/pub/your-name/0/335/385
Grow your Network
Connect     • Utilize your existing       contacts     • Search by       Colleagues, Alumni and       People You May Know
Connect – Make it PersonalImpersonal - Bad   Personal - Good
Join Groups of Interest                                        Don‟t forget to join                                       ...
Don‟t forget your  connections
Advanced Search – Find thepeople you want to do business            with
Get Introduced by your              Contacts• Seek out the people you would like to do  business with – don‟t be scared• F...
Take the Connection Offline               Local networking events are the               best way to turn LinkedIn from a  ...
Resources
Check out the LinkedIn Blogs
Make your Profile Interesting
Go Pro?
Go Mobile
Questions?Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.comlinkedin.com/in/cpembyrun...
Using LinkedIn Like a Pro to Grow your Business
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Using LinkedIn Like a Pro to Grow your Business

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This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network

Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company

Published in: Technology, Business
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  • About CP!
  • Add experience that is only relevant to your current goals.
  • Shows your involvement
  • Does your profile reflect you and the unique offerings of your company and/or product?
  • Used Katie’s screenshots – you may want to update them
  • Used Katie’s screenshots – you may want to update them
  • Used Katie’s screenshots – you may want to update them
  • Used Katie’s screenshots – you may want to update them
  • Used Katie’s screenshots – you may want to update them
  • Update with contact info
  • Using LinkedIn Like a Pro to Grow your Business

    1. 1. Using LinkedIn Like a Pro… To Grow your Business Courtney Pemberton Schipul – The Web Marketing Company cpemberton@schipul.comflickr.com/photos/coletivomambembe/4305859251 281.497.6567 x537
    2. 2. Thank you for joining me today!• Business Development Professional at Schipul – The Web Marketing Company• Connect with me - linkedin.com/in/cpembyrun• Tweet me - @cpembyrun
    3. 3. Today we will talk about• LinkedIn for business development – an overview• Building out your profile• Tools for increased “cred”• Optimizing your profile• Growing your network• Additional Resources
    4. 4. An Overview
    5. 5. 147 Million Membersslideshare.net/amover/linkedin-demographics-statistics-jan-2012
    6. 6. LinkedIn Statistics• 147 Million Members• 45% Growth in 2011• 58% Male• Top Job Functions – Entrepreneurship, Sales, Operations• 39% LinkedIn members are Manager, Director, Owner, Chief Officer, or Vice President - a.k.a. Decision Makers• 40% in the US
    7. 7. What‟s the Point?• Increase Visibility – be the answer they are looking for and „the guy‟ that shows up in every search• Grow connections – find people and allow them to easily find you• Due diligence & Research – better understand your prospect even before the first contact; find commonalities and establish rapport• Passive communication – Low pressure „keep in touch‟ tool
    8. 8. What‟s the Goal? To Grow Your Businessflickr.com/photos/andresrueda/3477537829
    9. 9. Getting the Most out of your Dashboard Snapshot of real-time business trends, news and connections
    10. 10. Top Headlines Personalize your news based on your industry and interests
    11. 11. Updates from ConnectionsShare valuable industryinformation and drive moretraffic to your website.
    12. 12. People You May Know [My Favorite] Easiest way to constantly build your network
    13. 13. Build Out Your Profile
    14. 14. People want to work withpeople they like. Period.
    15. 15. Profile picture Does your photo reflect who you are as a professional?
    16. 16. Make the most of your headline• Pick the most important keywords first• Focus on your niche• Don‟t be vague
    17. 17. Introduce your Personality – You are a real person! I am a light hearted, sometimes goofy business development professional who takes a genuine interest in providing the right answer to a client‟s need. A little side note, I am guilty of overly obsessing about the Dallas Cowboys, which is my second occupation
    18. 18. Words to Avoidhttp://blog.linkedin.com/2011/12/13/buzzwords-redux/buzzwords_final_usa_02-2/trackback/
    19. 19. Cut Back on the Clutter& Focus on your Goals
    20. 20. Groups – As Bumper Sticker
    21. 21. Take a step back Take away all of the fluff and see what is still left. Are you clearly communicating your goals and your unique offerings?
    22. 22. Increase Your Credibility
    23. 23. Ask for a Recommendation • Make it personable • Don‟t be afraid to address the skill set you would like highlighted • Build the relationship - be the first to send a recommendation
    24. 24. Be the Answer• Position yourself as an industry leader – linkedin.com/answers• Provide genuine answers – don‟t try to sell your product
    25. 25. Gauge your audience with Polls • Ask something relevant to your industry and audience • Ask thoughtful questions that showcase your expertise • Share your poll across your other social networks
    26. 26. LinkedIn Apps
    27. 27. LinkedIn AppsLearn.linkedin.com/apps
    28. 28. Optimize Your Profile
    29. 29. Could I tell what you do? [Can the search engines tell what you do?]
    30. 30. Implement Keywords in the Right Places Page Meta Description
    31. 31. Fill out your profile completely Keyword Opportunity
    32. 32. Update Frequently• Keyword – rich status updates• Link back to blog and/or website• Try and post at least once/day
    33. 33. What‟s your URL?linkedin.com/in/cpembyrunvslinkedin.com/pub/your-name/0/335/385
    34. 34. Grow your Network
    35. 35. Connect • Utilize your existing contacts • Search by Colleagues, Alumni and People You May Know
    36. 36. Connect – Make it PersonalImpersonal - Bad Personal - Good
    37. 37. Join Groups of Interest Don‟t forget to join the conversation and ask questionsCheck out the “Groups You May Like”for new connections and conversations
    38. 38. Don‟t forget your connections
    39. 39. Advanced Search – Find thepeople you want to do business with
    40. 40. Get Introduced by your Contacts• Seek out the people you would like to do business with – don‟t be scared• Find the connection that is 2-3 degrees in separation• Send the message to the person who will introduce you – BE CLEAR about why you are asking for the introduction• Don‟t forget – MAKE IT PERSONAL!
    41. 41. Take the Connection Offline Local networking events are the best way to turn LinkedIn from a passive communication tool to a successful new business tool!
    42. 42. Resources
    43. 43. Check out the LinkedIn Blogs
    44. 44. Make your Profile Interesting
    45. 45. Go Pro?
    46. 46. Go Mobile
    47. 47. Questions?Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.comlinkedin.com/in/cpembyrunSchipul – The Web Marketing Companywww.schipul.comBlog.schipul.comTendenciwww.tendenci.comBlog.tendenci.com

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