Content Management Systems    Which one is right for you?                      Courtney Pemberton                      Sch...
Today we will talk about:• What is a CMS?• Why a CMS will change your life• What options are out there? – an overview of  ...
What is a CMS?
According to Wikipedia…• A content management system (CMS) is a system  providing a collection of procedures used to manag...
In other words…This guy issaving time
You don’t have to be one of          these…               Hi, we’re               developers!
You don’t have to know this…          <HTML>
And you won’t feel like this…
The WYSIWYG
So why invest in a CMS?• Let’s recap:  – Saves you time  – Easily update your website without having    to be a developer ...
So why invest in a CMS?• “Ease of use changes behavior”  – Dynamic and real – time content  – Rich media  – Search Engine ...
www.hitechelectric.com
So why invest in a CMS?• “Ease of use changes behavior”  – Dynamic and real – time content  – Rich media  – Search Engine ...
www.cmcconstructionservices.com
So why invest in a CMS?• “Ease of use changes behavior”  – Dynamic and real – time content  – Rich media  – Search Engine ...
Search Engine Optimization
So why invest in a CMS?• “Ease of use changes behavior”  – Dynamic and real – time content  – Rich media  – Search Engine ...
www.saurageresearch.com
www.gnapartners.com/blog
With over 1200 CMS options out there,we will just focus on 3 today….1. WordPress: Used for websites with basic content   u...
Open-Source Options• WordPress and Drupal• Open – source: A main principle and practice of open-source  software developme...
WordPress• Used for websites with basic content  updates like posts, pages and basic  categorization; easily integrated
WordPress: Easy Install• GoDaddy’s One-click Install http://www.ehow.com/how_4791402_install-wordpress- godaddy-hosting-ac...
WordPress: Self sign-up•   WordPress.com    –   Hosted by WordPress    –   Everything is taken care of: setup, upgrades, s...
WordPress: Easy Integration• Integrates with other softwares easily  – Mail Chimp:    http://wordpress.org/extend/plugins/...
WordPress: Blog and Website• Use WordPress to power your website  and blog without having to setup two  different websites...
WordPress: Templates• Thousands of template options out  there, for example:  – Themeforest – www.themeforest.net  – Wooth...
WordPress: Plug-ins• Extended functionality and access to  over 18,000 plug-ins                  http://wordpress.org/exte...
Stores Rotator                Shopping CartBlog
Things to think about…• Limited customization to plug-ins• Installing plug-ins will require a  developer at some point• Pe...
Drupal• Necessary for custom functionality  requirements and typically used for  large, robust websites• Let’s talk legos…
Drupal: Powers LARGE sites
Drupal: Powers LARGE sites
Drupal: Powers LARGE sites
Drupal: Passionate Community
Drupal: Infinitely Customizable• Over 6,000 modules available  – Gmap - http://drupal.org/project/gmap  – CiviCRM - http:/...
Drupal: Creative Content • Contextual Contentwww.lockebryan.com/our-team
Drupal: Permissions• Granular Workflows for viewing  content• Organic groups fosters collaboration                        ...
Drupal: Self Sign-up• Drupal Gardens      www.drupalgardens.com
Things to think about…• Drupal configuration is not easy if you are  a non-developer (not a good out-of-the-  box solution...
Tendenci• Best for organization and B2B websites  that can utilize out-of-the-box  functionality and modules; custom  plug...
Tendenci: SAS• The goal of Software as a Service is to  lower cost• Software that brings in more revenue  for organization...
Tendenci: Out-of-the-box• Tendenci Core
Calendar Events[source of revenue] www.schipul.com/events
Job Board[source of revenue] www.prsahouston.org/jobs
Photo Albumswww.culintro.com/photos
Storieswww.discoverygreen.com
Business Directories[source of revenue]www.houstontech.org/directories
Articles/Press Releases www.milleroutdoortheatre.com/news
Tendenci: Membership    Management
Tendenci – Newsletter         Integration• Campaign Monitor                     www.campaignmonitor.com
Tendenci: Plug-ins• Flexible framework allows for custom  plug-ins at a competitive cost  – Ex. Videos gallery  – Ex. Staf...
Videos Gallerywww.thinkla.org/videos
Staffwww.schipul.com/staff
Before and After Photos www.austin-weston.com/before-after
Tendenci: Self Sign-up   www.signup.tendenciapp.com
Things to think about…• Limited flexibility in hosting options  – Higher security• Smaller community of developers
CMS Recap1. WordPress: Used for websites with basic   content updates like posts, pages and basic   categorization; easily...
Budget• Budgets vary• Dependent on CMS• Dependent on complexity of your  website• Ex. Schipul’s price range
Questions to ask1. What do I want my website to do? It’s all   about the functionality and complexity of your   website2. ...
Resources•   Wordpress.com•   Wordpress.org•   Drupal.org•   Drupalgradens.com•   Tendenci.com•   Signup.tendenciapp.com
Thank you! Call Me!Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.comSchipul – The We...
How to Select the Best Content Management System for your Website
How to Select the Best Content Management System for your Website
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How to Select the Best Content Management System for your Website

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With so many gadgets, gizmos and "things that sparkle" on the market these days, it's become quite difficult to determine what works best for your organization's website. It is important that you are investing in a website that meets your functionality needs and not just your aesthetic wants. Join us for this free online webinar to learn more about:

1. What is a CMS and why you shouldn't build a website without one

2. Which CMS is right for you?

3. Detailed look at individual CMS' - WordPress, Drupal and Tendenci

4. What questions you need to ask yourself when looking for the right CMS

5. What is a realistic budget for each CMS

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  • Save time
  • And because a CMS is so easy to update, you can have multiple administrators adding content
  • Screen shots of WYSIWYG editors
  • Point out the stories rotator
  • Photos and videos easily embedded and dynamic
  • May need more screen shots
  • Articles published in real-time and fed to the homepage
  • Multiple ways to showcase you as a thought leader
  • Tell why we are only going to discuss three
  • Let’s take a look at two of the most popular open-source options first – WP and Drupal – definition of open-sourceWhat is open-sourceYou can host it anywhere and there are no licensing fees that promotes free redistribution and access to an end product&apos;s design and implementation details. http://en.wikipedia.org/wiki/Open_source
  • With the extended functionality, you can build much larger websites…
  • White house had completely different needs that were custom that The Examiner
  • Permissions – member only log-in
  • How to Select the Best Content Management System for your Website

    1. 1. Content Management Systems Which one is right for you? Courtney Pemberton Schipul – The Web Marketing Company cpemberton@schipul.com 281.497.6567 x537
    2. 2. Today we will talk about:• What is a CMS?• Why a CMS will change your life• What options are out there? – an overview of WordPress, Drupal and Tendenci• What questions do you need to ask yourself• What is a realistic budget
    3. 3. What is a CMS?
    4. 4. According to Wikipedia…• A content management system (CMS) is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following: – Allow for a large number of people to contribute to and share stored data – Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) – Aid in easy storage and retrieval of data – Control of data validity and compliance – Reduce repetitive duplicate input – Improve the ease of report writing – Improve communication between users
    5. 5. In other words…This guy issaving time
    6. 6. You don’t have to be one of these… Hi, we’re developers!
    7. 7. You don’t have to know this… <HTML>
    8. 8. And you won’t feel like this…
    9. 9. The WYSIWYG
    10. 10. So why invest in a CMS?• Let’s recap: – Saves you time – Easily update your website without having to be a developer or know html – It’s a collaborative effort because it’s so easy• But what else…
    11. 11. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
    12. 12. www.hitechelectric.com
    13. 13. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
    14. 14. www.cmcconstructionservices.com
    15. 15. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
    16. 16. Search Engine Optimization
    17. 17. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
    18. 18. www.saurageresearch.com
    19. 19. www.gnapartners.com/blog
    20. 20. With over 1200 CMS options out there,we will just focus on 3 today….1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
    21. 21. Open-Source Options• WordPress and Drupal• Open – source: A main principle and practice of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. - Wikipedia WordPress – 62.4% Drupal – 8.79% http://trends.builtwith.com/cms
    22. 22. WordPress• Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
    23. 23. WordPress: Easy Install• GoDaddy’s One-click Install http://www.ehow.com/how_4791402_install-wordpress- godaddy-hosting-account.html
    24. 24. WordPress: Self sign-up• WordPress.com – Hosted by WordPress – Everything is taken care of: setup, upgrades, spam, backups, security, etc – Secure Dashboard – Content backed up automatically – Cannot upload a custom theme or modify the code – Can’t upload plugins• WordPress.org – Self-hosted – Upload themes and plugins – Complete control to change the code (technical skills recommended) – You are in charge of spam protection, upgrades and back-ups• More info: http://en.support.wordpress.com/com-vs-org/
    25. 25. WordPress: Easy Integration• Integrates with other softwares easily – Mail Chimp: http://wordpress.org/extend/plugins/mail chimp/ – Eventbrite: http://wordpress.org/extend/plugins/even tbrite-for-the-events-calendar/
    26. 26. WordPress: Blog and Website• Use WordPress to power your website and blog without having to setup two different websiteswww.stetsonassociates.com www.stetsonassociates.com/blog
    27. 27. WordPress: Templates• Thousands of template options out there, for example: – Themeforest – www.themeforest.net – Woothemes – www.woothemes.com
    28. 28. WordPress: Plug-ins• Extended functionality and access to over 18,000 plug-ins http://wordpress.org/extend/plugins/
    29. 29. Stores Rotator Shopping CartBlog
    30. 30. Things to think about…• Limited customization to plug-ins• Installing plug-ins will require a developer at some point• Permission levels are limited• Open-source is free, if you have the skill set
    31. 31. Drupal• Necessary for custom functionality requirements and typically used for large, robust websites• Let’s talk legos…
    32. 32. Drupal: Powers LARGE sites
    33. 33. Drupal: Powers LARGE sites
    34. 34. Drupal: Powers LARGE sites
    35. 35. Drupal: Passionate Community
    36. 36. Drupal: Infinitely Customizable• Over 6,000 modules available – Gmap - http://drupal.org/project/gmap – CiviCRM - http://drupal.org/project/civicrm – Ubercart - http://drupal.org/project/ubercart – Drupal API – complete customization For example – IKEA Houston’s Shopping Cart www.ikeahouston.com
    37. 37. Drupal: Creative Content • Contextual Contentwww.lockebryan.com/our-team
    38. 38. Drupal: Permissions• Granular Workflows for viewing content• Organic groups fosters collaboration www.fairwaysupply.com
    39. 39. Drupal: Self Sign-up• Drupal Gardens www.drupalgardens.com
    40. 40. Things to think about…• Drupal configuration is not easy if you are a non-developer (not a good out-of-the- box solution)• Functionality may become unsupported because it is community-driven• Open-source is free, if you have the skill set
    41. 41. Tendenci• Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
    42. 42. Tendenci: SAS• The goal of Software as a Service is to lower cost• Software that brings in more revenue for organizations• Hosted on the cloud (Amazon)
    43. 43. Tendenci: Out-of-the-box• Tendenci Core
    44. 44. Calendar Events[source of revenue] www.schipul.com/events
    45. 45. Job Board[source of revenue] www.prsahouston.org/jobs
    46. 46. Photo Albumswww.culintro.com/photos
    47. 47. Storieswww.discoverygreen.com
    48. 48. Business Directories[source of revenue]www.houstontech.org/directories
    49. 49. Articles/Press Releases www.milleroutdoortheatre.com/news
    50. 50. Tendenci: Membership Management
    51. 51. Tendenci – Newsletter Integration• Campaign Monitor www.campaignmonitor.com
    52. 52. Tendenci: Plug-ins• Flexible framework allows for custom plug-ins at a competitive cost – Ex. Videos gallery – Ex. Staff – Ex. Before and After Photo Gallery
    53. 53. Videos Gallerywww.thinkla.org/videos
    54. 54. Staffwww.schipul.com/staff
    55. 55. Before and After Photos www.austin-weston.com/before-after
    56. 56. Tendenci: Self Sign-up www.signup.tendenciapp.com
    57. 57. Things to think about…• Limited flexibility in hosting options – Higher security• Smaller community of developers
    58. 58. CMS Recap1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
    59. 59. Budget• Budgets vary• Dependent on CMS• Dependent on complexity of your website• Ex. Schipul’s price range
    60. 60. Questions to ask1. What do I want my website to do? It’s all about the functionality and complexity of your website2. Where do you want your website hosted?3. What is your timeline?4. Who will be updating my website(s) and how many will need access?5. What is your budget?
    61. 61. Resources• Wordpress.com• Wordpress.org• Drupal.org• Drupalgradens.com• Tendenci.com• Signup.tendenciapp.com
    62. 62. Thank you! Call Me!Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.comSchipul – The Web Marketing Companywww.schipul.comBlog.schipul.comTendenciwww.tendenci.comBlog.tendenci.com
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