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PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
PR Perspectives from the Field
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PR Perspectives from the Field

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Presented to a PR 101 class giving students a peak into real time public relations agency perspectives using a multicultural lens.

Presented to a PR 101 class giving students a peak into real time public relations agency perspectives using a multicultural lens.

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  • Transcript

    • 1. PR Perspectives from the Field Presented by:Christina C. Steed, Senior Vice President Flowers Communications Group October 17, 2012
    • 2. Today’s Topics About me Who is FCG? FCG’s Work Social Savvy Our clients Recent eventsFrequently asked PR questions Wrap-up/Q&A 2
    • 3. About Me Currently a senior vice president at Flowers Communications Group 11 year plus communications professional—began in broadcast journalism PR Week’s, “40 Under 40 Rising Star” Past employers include: GolinHarris, H + A International, Inc. and LBP Manufacturing, Inc. Developed expertise in marketing, research, fundraising, community and public relations Want to know more? Learn here: Follow me on Twitter: @ccsteed 3
    • 4. Who is FCG? • Flowers Communications Group is one of the country’s leading multicultural, integrated marketing communications companies. • We:  Are a trusted, award-winning marketing communications partner for some of the world’s most recognizable brands  Shape “total market” programs with cultural insightsFlowers Communications Group (FCG) is one of the country’s leading multicultural, integratedmarketing Utilize an integrated approach with  communications agencies. expertise in public relations, social media and marketing services  Remain a proud member of the IPREX global communication, that boasts 1,500 communicators in 115 countries  Maintain status as a certified MBE/WBE/DBE organization
    • 5. Who is FCG? • Areas of Expertise include:  Strategic Planning and Management  Campaign Ideation  Media Relations  Social Media  Consumer EngagementFlowers Community Relations Communications Group (FCG) is one of the country’s leading multicultural, integratedmarketing Creative Services  communications agencies.  Research, strategy and insights  Media Management  Issues Management
    • 6. FCG’s Approach Flexible/ Agile ic -ce nt rB randBu s Multicultural ines s Dr relevance iven 6
    • 7. Socially SavvyFlowers Communications Group (FCG) is one of the country’s leading multicultural, integratedmarketing communications agencies.
    • 8. Socially SavvyFlowers Communications Group (FCG) is one of the country’s leading multicultural, integratedmarketing communications agencies.
    • 9. Socially SavvyFlowers Communications Group (FCG) is one of the country’s leading multicultural, integratedmarketing communications agencies.
    • 10. Our Clients 10
    • 11. Recent Events Black McDonald’s Operators Association Inspiration Celebration Event https://vimeo.com/home#/home/myvideos 11
    • 12. Recent Events * * 12
    • 13. Recent Events 13
    • 14. Frequently asked PR Questions 14
    • 15. IT’S ALL IN THE NUMBERS What is PR?:  http://www.youtube.com/watch?v=UCiK5- R2c0I
    • 16. What is PR? The formal definition of PR has changed many times over the years as society evolves with the help of technological advances Earlier definitions emphasized advertising and publicity, while more modern definitions incorporate concepts of “engagement” and “relationship building” According to the Public Relations Society of America, PR is currently known as a strategic communication process that builds mutually beneficial relationships between organizations and their publics 16
    • 17. What is a press release? A story that presents the most newsworthy aspect of a product, company or service— typically written in Associated Press writing style Good press releases place the most pertinent details at the top of the release, much like the lead of a hard news story and are SEO optimized Subsequent paragraphs include supporting details about the brand, spokesperson quotations and any final information that is vital to/for the client Bad press releases Gawker’s, “PR Dummies” 17
    • 18. What’s a pitch? And how is it done? A pitch letter allows direct communication between the PR representative and the journalist It’s an opportunity to persuade the journalist/client to read the press release but more importantly, establish a relationship with them Personalize it. Keep it short. Avoid clichés Keep it light at http://99problemsbutapitchaintone.tumblr.com/ 18
    • 19. What role does social media play in PR? Though a relatively new area, social media is at the heart of many companies’ public relations and marketing initiatives It starts with developing profiles and pages on relevant networking sites Two things drive social media: original content (i.e. blogs, photos, press releases) and interactions with connections No matter the social media platform, a link back to the company’s site should always be included Headlines are extremely important, especially on Twitter. 140 characters forces you to foster a connection with the social community quickly 19
    • 20. Do I need an internship? Yes! PR is all about establishing relationships Visit DePaul Experience often for weekly postings of internships Once in your internship, value the experience. Speak up! Volunteer for tasks. Read the news and PR blogs. Be polite and ask questions! Find a mentor and make a connection. You never know who knows who to help you land your dream job 20
    • 21. Why PR as a profession? Creativity Exciting changes in the industry (multiculturalism, social media) Smart people, smart clients Change the world one pitch at a time 21
    • 22. Thank you for your time! Q&A 22

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