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How do you acquire more customers and grow your sales without selling? How do you make what your business sells so attractive that customers are delighted to be a great reference for you? How do you develop deep and long lasting customer relationships that deliver amazing loyalty and returns?
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John McKinstry is the Managing Director of nem Australasia Pty Ltd (http://www.nem.net.au). His new book "Treat Your Customers Like Animals" explains how to use the VALUE Encounter approach to achieve a non-selling, value-adding business culture that profitably leads to sales growth.
Darrell Weekes is the Director of Strategy at Attache Software (http://www.attache.com.au). He explains, at this presentation and book launch within Sydney's Aquarium, how his company adopted the VALUE Encounter approach - achieving a non-selling business culture that drove sales and customer loyalty.