We talk about community a lot in speaking about social media, but how do we really build successful online publishing communities from user content? What does it take to attract the kinds of contributors that will establish a successful online publishing community and how do you keep them loyal to your community?
Do you think that brand advertising will eventually find significant success in social media? Is the implied endorsement from social media content stronger or weaker than from traditional media?
While there are some key differences compared to traditional publishing in how social media creates value for publishers there are also a number of important similarities: we are still looking at ad models for pages, subscription models and events as drivers for revenues. Is there anything really new in how a publisher makes money in social media?
How do publishers best approach social media for highly targeted communities, as opposed to mass markets? How can subscriptions play a role within a highly focused community?
Many publishers might tend to think of social media as an add-on to an existing publishing service, but all of you have made social media a central component for driving your revenues. How do you see the long-term prospects for social media becoming a central driver for all publishers' revenues?
Digital Velocity Conference - Social Media Panel Jeff Giesea – President, FierceMarkets Inc. You will make mistakes. But so long as you are generous and true, and also FIERCE , you cannot hurt the world or seriously distress her. She was made to be wooed and won by youth. - Winston Churchill, My Early Life
40%+ annual rev growth and profitability over five years
200+ repeat advertisers
40%+ annual growth of email newsletter circ
400%+ year-over-year growth in web traffic
A B2B e-media company based in Washington, DC. We help business marketers reach targeted decision-makers through our portfolio of email newsletters, websites, webinars, and live events.
17 publications across four core verticals (Telecom, Biotech, Healthcare, IT)
4 platforms: email, web, webinars, live events (soon mobile)
Value-added aggregator content model
Our Vision: Leverage e-media to build a next-generation B2B media company.
B2B social media: More questions than answers…
Question #1: Relevance Good question… How is social media relevant to B2B media? Better question… How is B2B media relevant in a social media world? B2B Current Thinking Audience Development Content Provider Reporting Editor Platform Agnostic Folio Magazine Social Media Perspective Community Development Content Platform Aggregating “ Preditor”, Host…and everyone Platform Provider The Programmable Web (Blog)
Question #2: Market opportunity Good question… What’s the potential for using social media to serve B2B marketers? Outsell 2006 Annual Ad Spending Survey Spending by Business Marketers Better question… What role can B2B media play that Silicon Valley can’t? Will spending trends mirror consumer social media? How can social media be leveraged for lead generation? Outsell 2006 Annual Ad Spending Survey % of 2006 Spending Growth Rate Online 18.8% 19.3% Print 31.1% 4.1% Events 25.2% 5.3% Radio/TV/PR 30.6% 0.6% % of Spend Growth Rate Email marketing 14.2% 16.3% Trade website 6.5% 11.7% Webinars 4.0% 21.7% Blogs 1.8% 53.7% Search engines 16.2% 18.4% Online directories 3.6% -11.5% Wireless 1.6% 33.9% Sponsored content 5.0% 10.1% General business site 4.7% 25.4% Company website 33.0% 23.5% Other online media 9.4% 17.7%
We view social media as a faster, cheaper way to… We see tremendous potential for using social media to advance B2B media. (And yes, we do see a future for B2B media.) But let’s face it, we’ve barely scratched the surface. Top Five Ideas
Mash-ups and feeds for automated content and market-specific data services
Market-specific social networks
Vertical custom search with user-defined network
Wiki-based product directories and data services
Industry-specific content and advertising networks
Business relationships are increasingly dynamic … multi- scaled - small groups, multi-group, Web
Web 1st drives the market
Self service: the information lifecycle at Web speed, empower ad hoc relationships, enable scalability
Communications = Media
SaaS extends access and reach
leverage Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners
continuum Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners Near-Time integrates blogs and wikis in a single platform to maximize interaction and knowledge development. Source: Rod Boothby, InnovationCreators.com
interactive publishing Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners
interaction drives the long tail Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners
enabling enterprise 2.0 Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners
integrated platform, scalable interaction Copyright 2007, Near-Time, Inc. All other trademarks are property of their respective owners