What do we think about when we use social media? What are the main channels?
Think about your audience when choosing a social media channel. Existing and prospective clients may gravitate toward Twitter or Facebook for deals or use blogs to find out more about your company. The media may use all three when preparing a story.
Audience has a goal in mind when visiting your site/Twitter feed/other channel. Why are they visiting you?
Some examples of wordiness that can be cut down to fit into the social media world.
Simple words: short, common, unlikely to be misread
What is your voice? Conservative? Cutting-edge? Example is for an opthamologist specializing in LASIK surgery, geared toward young customers
Simple subject-verb agreement works best for short bursts of information, whether it’s a blog, Twitter, or Facebook post
Example is for a tweet.
Longer pieces require organization
Its is for possessive. It’s is a contraction that means “it is.” Apostrophes indicate possession or a contraction. Should not be used to indicate plurality, i.e. SMB’s Serial commas – the last comma can be eliminated to save character space
What R U Saying? Writing for Social Media Presented by Christine Parizo, Christine Parizo Communications PodCamp Western Massachusetts February 5, 2011
Keep character count to a minimum with simple words
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