Content Source: Custom News Feeds (via Google Alerts ) July 2008 www.bulldogsolutions.com
Content Source: Original Content ( via Eloqua ) July 2008 www.bulldogsolutions.com
Content Distribution & Publishing July 2008 www.bulldogsolutions.com
Web Publishing: Eloqua Hypersite July 2008 www.bulldogsolutions.com
Although this is not dynamic content, it does provide a customized feel
Offer separate feeds for a few different subjects of interest to your audience
Let them choose which feeds they’d like to subscribe to
Web Publishing: Eloqua PURL July 2008 www.bulldogsolutions.com
The most customized experience is offered via personalized URL (PURL)
Using content substitutions, you can serve up different feeds based on the interests of your known visitors
E-mail Publishing July 2008 www.bulldogsolutions.com
RSS feeds can be embedded and delivered via e-mail 2 ways:
Directly inserting a feed into an email allows you to choose the number of items to feed posts to insert or only show posts published in a certain time frame.
Using Activity Driven Content (ADC), e-mails can be dynamically generated based on your business rules. By creating multiple content sections with different feeds in them, you can deliver the appropriate feed based on what you know about your audience.
Personal Aggregator July 2008 www.bulldogsolutions.com Let your audience read your content at their own leisure using their own reader.