CPA Detective is the most sophisticated fraud detection solution specifically designed for the
performance marketing indus...
TESTIMONIALS FROM OUR CLIENTS
Hear what our clients are saying about CPA Detective:
We implemented CPA Detective on all of...
SOLUTIONS FOR ADVERTISERS
The Problem
How can we help?
Real-time fraud detection eliminates bad leads at the point of entr...
SOLUTIONS FOR NETWORKS
The Problem
How can we help?
CPA Detective empowers a network’s compliance team and management with...
SOLUTIONS FOR LEAD BUYERS & CALL CENTERS
The Problem
How can we help?
CPA Detective for lead buyers & call centers assigns...
WHAT ARE SOME EXAMPLES OF FRAUDULENT ACTIVITY?
Fraudsters use a variety of tactics to submit leads, and fraudulent activit...
Digital forensics of
each visitor are
captured
A probability score
is generated
Fraudulent leads
are proactively
filtered
...
GETTING STARTED
GET IN TOUCH
*For qualifying businesses only
Phase 1:
Consultation
Phase 2: Pixel
Placement
Phase 3: Free
...
Cpa Detective - Brochure
Cpa Detective - Brochure
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Cpa Detective - Brochure

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Transcript of "Cpa Detective - Brochure"

  1. 1. CPA Detective is the most sophisticated fraud detection solution specifically designed for the performance marketing industry. We offer cutting-edge solutions for advertisers, networks, and marketing service companies where data quality is essential for achieving optimal campaign performance and building trusted relationships. WHY FRAUD TRACKING? Based on our findings, between 7-30% of all affiliate traffic is fraudulent. This introduces multiple inefficiencies to an affiliate marketing program and creates a growing demand for a suite of fraud detection solutions.  Advertisers are unnecessarily paying for form-filled leads that are either fake, have diluted quality, or originate from unwanted sources and are not achieving the optimal ROI for their advertising dollar.  Networks face a high risk of advertiser chargebacks after they have paid their affiliates for the traffic. Fraud makes it even harder for networks to find trusted partners and scale their offers.  Lead Buyers & Call Centers incur additional costs to manually verify fraudulent leads. These leads have very low success per dial and contact rates that dramatically decrease a call center’s efficiency. Our fraud audits demonstrate that most companies are not detecting the increasingly sophisticated tactics and can immediately optimize their campaign efficiency by implementing our fraud tracking and real-time scoring solutions.
  2. 2. TESTIMONIALS FROM OUR CLIENTS Hear what our clients are saying about CPA Detective: We implemented CPA Detective on all of our proprietary campaigns and are rolling it out as a value added service to all of our clients. It’s a great service to detect early warning signs of fraudulent traffic – pretty much the Norton AntiVirus™ of lead generation! - Peter Klein SVP, MediaWhiz CPA Detective is a great tool because it provides us with immediate insight into questionable traffic sources. Catching fraud after the fact might allow for financial remedies, but the damage to a client’s reputation may have already been done. - Michael Jacobs CSO, iMarketing LTD. CPA Detective's predictive scoring allows us to increase our efficiency and ROI by not paying for fraudulent leads or wasting our call center resources on low quality data. - Michael Rowell CEO, Efinancial
  3. 3. SOLUTIONS FOR ADVERTISERS The Problem How can we help? Real-time fraud detection eliminates bad leads at the point of entry – the advertiser’s sign-up forms. It allows for a proactive response to a complex problem that has so far stayed under the radar due to the lack of effective tools that evaluate the impact of fraud on affiliate campaigns. Our fraud detection has been specifically designed to fit the needs of advertisers in the affiliate marketing space and uncover the latest tactics employed by fraudsters to generate leads. We provide advertisers with transparency into each lead source down to the sub affiliate level through our online interface and alert system. What are the benefits for your business?  Increased Return On Investment (ROI) and lower Costs Per Acquisition (CPA)  Higher payout from buyers  Improved efficiency with lead validation  Rapidly scale campaigns without compromising quality CPA Detective found that bad leads are approximately 7 times less likely to convert into paying clients. Fraudulent data from low-reputation lead sources decreases the efficiency of each advertising dollar spent. Advertisers end up spending valuable time and resources to validate those leads and resolve complex disputes. Fraud also lowers the price that the advertiser can ask from lead buyers and decreases the efficiency of the entire marketing campaign. Eliminate Fraud in Real-Time. Visit www.cpadetective.com or call 877.449.1854
  4. 4. SOLUTIONS FOR NETWORKS The Problem How can we help? CPA Detective empowers a network’s compliance team and management with a powerful tool to verify the lead quality from all traffic sources in real time and quickly identify and shut down fraudulent affiliates before they emerge on the advertiser’s radar. Fraud detection allows networks to quickly discover who their best publishers are and provide better payment terms and more competitive payouts without the risk of chargebacks. What are the benefits for your business?  Confidently scale network offers without putting profitability and reputation at stake  Higher allocations with advertisers and lead buyers  Competitive payouts to affiliate partners  Strengthened relationships with clients Networks face the risk of the advertiser’s monthly scrubs and chargebacks after payments for fraudulent leads have been sent to their affiliate partners. This often results in significant financial loss. In addition, longer term risks such as loss of allocation, lower pricing and loss of the advertiser all pose a threat to the profitability of the entire business. Increasing industry restrictions have introduced the need for more control and transparency into affiliate traffic as high lead quality standards have become the rule for advertisers and lead buyers. Scale Your Offers Without Risking Your Reputation. Visit www.cpadetective.com or call 877.449.1854
  5. 5. SOLUTIONS FOR LEAD BUYERS & CALL CENTERS The Problem How can we help? CPA Detective for lead buyers & call centers assigns a score to each lead by evaluating the data characteristics against our real-time Fraud Intelligence Database. This allows us to accurately predict the outcome of a call based on suspicious activity seen among our network of clients. Call centers using our service experience a 10-20% increase in the success-per-dial due to improved efficiency. In addition, CPA Detective stands a step ahead of data validation services because it allows advertisers to identify fraudulent traffic based on a multi-dimensional set of characteristics related to the data source. What are the benefits for your business?  Increase contact rates and successes per dial  Detect fraudulently submitted data from low-quality sources  Make smarter data buying decisions Fraudulent leads take longer to verify and have been linked with at least 2 times the number of “do not call requests” and 7 times fewer conversions when compared to regular traffic. Lower contact rates and fewer successes per dial decrease the efficiency of call centers and waste resources that could be allocated to higher quality data. Call centers are limited in their ability to track the quality of their data sources. While Data Validation can be useful to ensure accuracy or to remove some fraud, fraudsters can compromise these systems by form filling real user information that is irrelevant or has been recycled from other campaigns. Minimize Fraud. Maximize Profit. Visit www.cpadetective.com or call 877.449.1854
  6. 6. WHAT ARE SOME EXAMPLES OF FRAUDULENT ACTIVITY? Fraudsters use a variety of tactics to submit leads, and fraudulent activity can fall into a number of categories, including:  Form-Filled Leads - Leads manually submitted from one location with real user information which can compromise data validation systems and call center verification.  Spoofed Traffic - Traffic in which the location and header information was manipulated in order to form-fill leads that appear to be coming from numerous visitors.  Unauthorized Sources - Traffic generated outside of the agreed upon terms set by the advertiser.  Incentivized Traffic - Traffic driven to a campaign where incentives were offered in exchange for a user’s information. PMA MEMBER SPOTLIGHT: CPA DETECTIVE What are some of the biggest hurdles facing the overall performance marketing space over the next 12 months? I think we need to be wary of complacency. We simply must set a new standard over the next 12-18 months. Without a proactive mentality focused on measuring quality in a rigorous way, the overall performance marketing space will experience a drag that ultimately pulls down the mileage we collectively get for our efforts. When quality increases are measurable by a scoring system, the value of a legitimate, quality lead increases. Fraud is the 800-pound gorilla in the room. Complacency was a natural result of pioneering new profits in the frontier of a young performance space. The market has matured now. To retain a competitive edge, advertisers, ad agencies and networks, will no longer be able to afford to ignore the impact of fraud on their business. Every company risks losing out on the biggest business opportunities to their direct competitors if they don’t change now. - David Sendroff (performancemarketingassociation.com)
  7. 7. Digital forensics of each visitor are captured A probability score is generated Fraudulent leads are proactively filtered Companies experience a boost in efficiency and ROI METHODOLOGY: WHAT’S UNDER THE HOOD? CPA Detective works by leveraging the data trace left behind by millions of visitors to verify the accuracy of their online identity and predict the likelihood they will convert. Behind the scenes, we use a complex system of algorithms and a Fraud Intelligence Database which process and analyze all data points and variables that we collect. The Process Data Processing Fraud Detection Algorithms Real-Time Fraud Likelihood Score Scoring Engine Reporting & Feedback Online Interface Data Exports Email Alerts 30-70ms Real-time API R & D Constant Learning & Improvement Your Traffic Leverage Cutting-Edge Technology. Visit www.cpadetective.com or call 877.449.1854
  8. 8. GETTING STARTED GET IN TOUCH *For qualifying businesses only Phase 1: Consultation Phase 2: Pixel Placement Phase 3: Free Evaluation* Phase 4: Fraud Impact Analysis Give us a call: 877.449.1854 Email us: info@cpadetective.com CPA DETECTIVE WWW.CPADETECTIVE.COM 185 Madison Avenue, 5th FL New York, NY 10016

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