New Logo Launch

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Presentation I gave for our new logo launch in February 2010.

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New Logo Launch

  1. 1. Flagler College<br />Faculty & Staff Logo Preview<br />February 19, 2010<br />
  2. 2. Existing Identity<br />
  3. 3. New Logo<br />
  4. 4. History<br />Lion<br />Shield<br />
  5. 5. History<br />
  6. 6. Color Palette<br />
  7. 7. New Colors<br /><ul><li>Crimson</li></ul>Gold<br />
  8. 8. Accent Colors<br /><ul><li>Gray</li></ul>Black & White<br />
  9. 9. New fonts<br /><ul><li>Trajan Pro
  10. 10. Best for Headings and display Type
  11. 11. Never use for large blocks of text
  12. 12. Georgia
  13. 13. Best for body copy, letters, e-mails
  14. 14. Available on all computers
  15. 15. Futura Medium
  16. 16. Can be used in any application of type
  17. 17. May not be available on all computers
  18. 18. Use Arial as a back up</li></li></ul><li>Identity Manual<br />Rules of Usage<br />Official Colors<br />Fonts<br />Guide to Writing<br />https://docs.flagler.edu<br />
  19. 19. Secondary Logos<br />Stacked Logo<br />Horizontal Logo<br />
  20. 20. Sub-brands<br />Correct<br />Incorrect<br /> Gargoyle<br />office of student services<br />
  21. 21. Other visuals<br />
  22. 22. Colored Backgrounds<br />
  23. 23. Colored Backgrounds<br />
  24. 24. Incorrect Uses<br />Don’t distort the logo<br />Don’t add to the logo<br />NEW!<br />Special Event!<br />
  25. 25. Incorrect Uses<br />Don’t use the lion alone<br />Don’t change the shield colors<br />
  26. 26. Other Logos<br />Athletics<br />College Seal<br />
  27. 27. Replacing Old Logos<br />
  28. 28. Stationery<br />
  29. 29. Flagler Spirit Days<br />
  30. 30. Questions?<br /><ul><li>Contact </li></ul>Carrie Pack Chowske<br />E-mail: cpack@flagler.edu<br />Phone: x. 201<br />Office: L-322<br />

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