COMPANY PRESENTATION Bucharest, Romania Discover opportunities, Solving problems, Understanding consumers through cultural knowledge

About us Cult Market Research represents a multidisciplinary team specialized in marketing and social researches. With the combined expertise of our specialists in marketing, sociology, communication, political science or statistics we explore the consumer habits and attitudes and we are analyzing it for finding the best solutions for our customers. The experience of the Cult Market Research's partners in marketing research is more than 7 years of scientific and practical research in various fields: FMCG Auto Retail Oil and gas Real estate Media Social and politics About us

Cult Market Research represents a multidisciplinary team specialized in marketing and social researches.

With the combined expertise of our specialists in marketing, sociology, communication, political science or statistics we explore the consumer habits and attitudes and we are analyzing it for finding the best solutions for our customers.

The experience of the Cult Market Research's partners in marketing research is more than 7 years of scientific and practical research in various fields:

FMCG

Auto

Retail

Oil and gas

Real estate

Media

Social and politics

About us With a previous experience in the biggest research agencies or marketing departments of multinational companies, our researchers achieved a strong knowledge of the market and marketing industry in Romania. Resources: Professionals : 1 focus group moderator, 5 years of experience, 1 market analyst, 7 years of experience, high level of statistics, marketing, computer skills; 1 sociologist, 7 years of experience. Facilities: Focus-Group Mobile System Focus-Group room About us

With a previous experience in the biggest research agencies or marketing departments of multinational companies, our researchers achieved a strong knowledge of the market and marketing industry in Romania.

Resources:

Professionals :

1 focus group moderator, 5 years of experience,

1 market analyst, 7 years of experience, high level of statistics, marketing, computer skills;

1 sociologist, 7 years of experience.

Facilities:

Focus-Group Mobile System

Focus-Group room

Why us A team of experts in sociology with a large experience in market research. Our flexibility in client service approach is based on continuous communication and promptly reaction for urgent requests Adapting the research methods to client's needs Always start from the clearest understanding of the client, helping him to define easily the problem or the consultancy needed. Solution orientated: the project is finished with a consultancy activity in order to find the best solution for the client. Full service in field of consultancy related to: Marketing research Marketing strategy Communication Thoroughgoing study and control of the research costs we can offer the best prices related to high quality research services that we are offering. Why us

A team of experts in sociology with a large experience in market research.

Our flexibility in client service approach is based on continuous communication and promptly reaction for urgent requests

Adapting the research methods to client's needs

Always start from the clearest understanding of the client, helping him to define easily the problem or the consultancy needed.

Solution orientated: the project is finished with a consultancy activity in order to find the best solution for the client.

Full service in field of consultancy related to:

Marketing research

Marketing strategy

Communication

Thoroughgoing study and control of the research costs

we can offer the best prices related to high quality research services that we are offering.

Methods For a complete image, our studies combine qualitative and quantitative research methods: Quantitative approach is measuring people's opinions and attitudes by interviewing a representative sample of individuals (face to face, by phone or internet) Qualitative approach explores and studies thoroughly the behaviors or attitudes using in-depth interviews focus groups, projective techniques, direct observations, experiments Our general approach of the research through the cultural marketing perspective is unique on the Romanian research market. These research perspective address, in the same time, to multinational companies acting on different markets and to local companies that target consumers from different cultures There are significant cultural differences not only between consumers from different countries, but also between consumers from different social environments with different experience, or education. Methods

For a complete image, our studies combine qualitative and quantitative research methods:

Quantitative approach is measuring people's opinions and attitudes by interviewing a representative sample of individuals (face to face, by phone or internet)

Qualitative approach explores and studies thoroughly the behaviors or attitudes using in-depth interviews focus groups, projective techniques, direct observations, experiments

Our general approach of the research through the cultural marketing perspective is unique on the Romanian research market. These research perspective address, in the same time, to multinational companies acting on different markets and to local companies that target consumers from different cultures

There are significant cultural differences not only between consumers from different countries, but also between consumers from different social environments with different experience, or education.

Research products CONSUMERS STUDY Analyzing : Consumption habits, Life style, Consumption culture. Evaluating Client satisfaction and loyalty level. Contributing on: Marketing and communication campaigns Increasing client satisfaction level Client approach Efficiency of sales strategy Sales increase. Research products

CONSUMERS STUDY

Analyzing :

Consumption habits,

Life style,

Consumption culture.

Evaluating

Client satisfaction and loyalty level.

Contributing on:

Marketing and communication campaigns

Increasing client satisfaction level

Client approach

Efficiency of sales strategy

Sales increase.

TARGETING STUDIES Competition research Business environment study Comparative analysis of competitive brands (in order to have an efficient approach of the market know-how consolidating or refocus the brand position) . Consumer’s perception regarding the competitive brands Consumer profile and relation with brands (new segments of client approach, developing new products, keeping the portfolio stable) Research products

TARGETING STUDIES

Competition research

Business environment study

Comparative analysis of competitive brands (in order to have an efficient approach of the market know-how consolidating or refocus the brand position) .

Consumer’s perception regarding the competitive brands

Consumer profile and relation with brands (new segments of client approach, developing new products, keeping the portfolio stable)

EMPLOYEES STUDIES FOCUS Client satisfaction Behavior analysis Formal and informal relations Team cohesion Informal leaders identification Members typologies Other: Organization structure measure Organizational issues Management study of different levels, coordination degree and focus on the same vision and objectives Research products

EMPLOYEES STUDIES

FOCUS

Client satisfaction

Behavior analysis

Formal and informal relations

Team cohesion

Informal leaders identification

Members typologies

Other:

Organization structure measure

Organizational issues

Management study of different levels, coordination degree and focus on the same vision and objectives

CULTURAL APPROACH IN EMPLOYEE STUDIES Cultural Research approach is most efficient in studying how the expat managers are perceived by Romanian employees . Organizational culture evaluation - the way that it’s adapted, communicated and integrated by all the employees. Employee perception and attitude analyzes regarding the company clients – essential instrument in employees’ efficiency and its role in developing company values All these studies have a straight impact regarding the organization financial efficiency Research products

CULTURAL APPROACH IN EMPLOYEE STUDIES

Cultural Research approach is most efficient in studying how the expat managers are perceived by Romanian employees .

Organizational culture evaluation - the way that it’s adapted, communicated and integrated by all the employees.

Employee perception and attitude analyzes regarding the company clients – essential instrument in employees’ efficiency and its role in developing company values

All these studies have a straight impact regarding the organization financial efficiency

PRODUCT MARKET RESEARCH serves several goals: new product design and market validation research , assessing existing products . The goal - and your overall positioning and market strategy - drive our product research design. These steps show when product research may be needed to increase the probability of optimum decisions and successful market impact: Opportunity Scan Concept Generation Qualitative Research Refine-spinoff Concepts Concept Testing Product Design Market Tests Research products

PRODUCT MARKET RESEARCH

serves several goals:

new product design and market validation research ,

assessing existing products .

The goal - and your overall positioning and market strategy - drive our product research design.

These steps show when product research may be needed to increase the probability of optimum decisions and successful market impact:

Opportunity Scan

Concept Generation

Qualitative Research

Refine-spinoff Concepts

Concept Testing

Product Design

Market Tests

PRODUCT MARKET RESEARCH For consumer or business B2B product market research, we take a global approach, incorporating appropriate market research at each design stage. The goal is to align product innovation and design with market demand . We include in our services the following new product development and research services: consumer product research pricing research concept testing market testing concept development idea generation branding research market opportunity assessment positioning research Research products

PRODUCT MARKET RESEARCH

For consumer or business B2B product market research, we take a global approach, incorporating appropriate market research at each design stage.

The goal is to align product innovation and design with market demand .

We include in our services the following new product development and research services:

consumer product research

pricing research

concept testing

market testing

concept development

idea generation

branding research

market opportunity assessment

positioning research

Contacts CONTACT PERSONS: ALEXANDRU ZODIERU - Managing Partner Ph on e : + 40 73 1 610 477 Email: [email_address] PAUL ACATRINI - Managing Partner Ph on e : + 40 73 1 610 478 Email: [email_address] Cult Market Research Address: Tighlina Street 33, 3 rd District Bucharest, Romania Tel: + 40 21 320 32 70 Fax: + 40 21 320 32 74 Email: [email_address] www.cult-research.ro

CONTACT PERSONS:

ALEXANDRU ZODIERU - Managing Partner

Ph on e : + 40 73 1 610 477

Email: [email_address]

PAUL ACATRINI - Managing Partner

Ph on e : + 40 73 1 610 478

Email: [email_address]

Cult Market Research

Address: Tighlina Street 33, 3 rd District Bucharest, Romania

Tel: + 40 21 320 32 70

Fax: + 40 21 320 32 74

Email: [email_address]

www.cult-research.ro