October 12th 2015

1. MELBOURNE – DAY ONE
WRAP UP
Monday 12th October, 2015

2. Paul Bloxham
Chief Economist, HSBC
Economic possibilities – Australia and abroad
Key Points to remember:
In recent times we have seen an
unprecedented level of transition in
global and Australian economic
markets.
The economy continues to perform
better than most people realise.
However, what does the future hold
for Australia and abroad?
Paul will explore the pressure points
and opportunities that lie ahead for
the US, Eurozone, Asian and Australian
economies.
About the session:
The US economy is recovering and the Federal Reserve may lift
interest rates.
The Chinese economy is slowing but is still the fastest growing
economy in the world at 7 per cent.
To grow the Australia economy the Government needs to focus on:
• tax reform - make it less reliant on personal and income tax
• regulatory reform - make it simple as it's too complex
• infrastructure - if we continue to have population growth
Future predictions:
• In the next year GDP will grow to around 2.3 or 2.4 per cent
and lift to 2.8 per cent next year
• The RBA probably won't deliver any more interest rate cuts
• The Australian dollar will stay around 70 cents for the next year

3. Alex Malley FCPA
Chief Executive, CPA Australia
The future of the profession
In a rapidly changing world, the need for
innovative strategies is essential for the
accounting profession to maintain its
leadership relevance. And if the accounting
profession is to stay relevant, CPA Australia
must also.
Through pioneering thinking, CPA Australia
has revolutionised its reputation, influence
and relevance within the broader community,
while maintaining its traditional values.
Creating a dialogue based on trust between
CPA Australia and tomorrow’s leaders is not
only helping to future-proof the organisation,
but also the profession as a whole.
In this keynote session, Alex Malley will
provide his outlook on the profession and the
critical leadership role CPA Australia and its
members will continue to play.
Key Points to remember:About the session:
CPA Australia is a big organisation with 155,000
members but we do all we can to be personal
and take the brand into places it's never been
before.
Our vision is to be the best member services
organisation in the world.
How we are going about it:
• Leadership - act in the public interest and on
behalf of CPA Australia members
• Disruption - it's not just about technology,
it's about attitude
• Entertainment - use the power of
engagement to create an emotional
connection with the CPA designation
• Education - build the organisation with a
“teacher” mindset

4. Greg Stenton
Chief Finance Officer, Victorian Department of Health and Human Services
“More tears than new ideas”
Description:
How to achieve savings and make cost effective change in the Public Sector.
Cost management is a key component of the finance manager's role in any
organisation.
This session will work through the challenges of achieving sustainable savings
and cost management, and how you can practically implement measures that
will impact your financial and overall business performance.
In this session you will learn the changing requirements on today’s finance
functions in the public sector, cost management and savings approaches that
will enable more effective and informed decision-making, and balancing the
day-to-day accounting and compliance needs with value-adding decision
support.
About the session:

5. Craig Templeton
Principle, Cyber Security Research, ANZ Banking Group
Cyber is the new black
Cyber has gone mainstream. There’s not a
week goes by that the news isn’t filled with
stories about cyber-crime and data breaches.
Mega trends such as the adoption of social
media, big data, cloud computing and
increasingly artificial intelligence, coupled with
a crash in the cost of computing, have
accelerated the use of new technologies, and
with it, introduced new risks and attack paths
for business. Moreover, individuals and
corporations are consuming these services on
a platform that was never intended nor
designed to carry these new services or
support the business models we have today
such as the “sharing economy”.
But what is the biggest cyber threat to
organisations today and in the future and is
there anything they can do about it? Join Craig
in exploring these issues and discover that the
answer may not be what you expect…
Key Points to remember:About the session:
• Cyber attacks are getting bigger and more frequent
• The world is generating 1,200 Exabytes of data per
year and that number is growing
• Data storage devices are getting bigger and cheaper
• Information is the oil of the digital economy - in 2015
the number of network devices is double that of the
entire global population
• A big cyber attack can put your company out of
business
• Companies need to make sure staff are educated on
how to look out for cyber attacks

6. Paul Drum FCPA
Head of Policy, CPA Australia
Reforming Australia’s tax system
Is holistic and meaningful tax
reform really achievable in
Australia?
This session will provide an
update on the Australian
Government’s Tax White Paper
process, including CPA Australia’s
ten-point plan for reform, aimed
at enhancing Australia’s
competitiveness and improved
standards of living by
encouraging investment,
consumption, savings and job
creation.
Key Points to remember:About the session:
• We need to keep the economy growing to safeguard our
way of life
• CPA Australia has a 10 point plan of preferred reform on the
tax system via the Rethink discussion paper - find it here on
the website
• The focus of tax reform is on outcomes - creating jobs,
growing the economy and removing inefficiencies
• There are four 'what if' scenarios of GST models showing
how Australia's GDP could be increased - find it here on the
website
• The OECD has two papers that summarise the action plans
on base erosion and profit shifting - find the papers on the
OECD website

7. Cathy Doyle
Chief People Officer, McDonald’s Australia
So you want a global career?
Understand the skills, attributes and capabilities
Key Points to remember:
So you think you’re a global citizen? These are the skills you’ll need if you’re
considering international moves in your career:
• charm
• polite in all cultures
• successful
• gets things done
• delights all who meet them
• copes with ambiguity and makes the best of every situation
• resilience
• attracts others
• skilled/educated
• qualified
• culturally sensitive
About the session:

8. Josie Thomson
Resilience and Change Expert, Mindset
Building resilience and how to cope with
constant change
Seizing The Leadership Opportunity:
Building public-sector organisations to
cope with constant change is not a
challenge ... it’s an opportunity.
How can you seize this opportunity
while still delivering on your day-to-
day priorities? It’s about developing
effective leadership or "organisational
fitness".
Overall Result: Thriving in a constantly
shifting environment becomes an
organisational fitness and not just an
isolated cultural challenge
About the session:
• Our brain is on the lookout for
threats. Safety is first, happiness is
second
• You need to focus on "what you
want" not “what you don't want”
• Stress can be good and bad for you.
Too much stress causes distress
• Avoid - expression and suppression
• Do - label emotions, look at things
positively, distance yourself initially
then come back to the problem
Key Points to remember:

9. Alistair Brown
Chief Financial Officer, Save the Children
Mergers – building your impact as a NFP
Key Points to remember:
With Australia’s NFP sector becoming increasingly overcrowded, mergers will
become more and more critical for the ongoing success of the sector.
Having recently been involved in the successful merger of Save the Children and
Good Beginnings, Alistair will provide some first-hand observations on the role of
a CFO in facilitating a merger in the sector.
About the session:

10. Dr Eva Tsahuridu
Policy Adviser Professional Standards and Governance, CPA Australia
Creating an ethical culture: Why and how
This session investigates the
influence of culture on individual
ethical behaviour in the work
context and provides examples of
how culture leads to
organisational misbehaviour.
It also explains the key elements
of culture and provides valuable
insights on how to create and
sustain an ethical culture in any
organisation.
Key Points to remember:
Dr Eva Tsahuridu
Policy Adviser Professional Standards and Governance, CPA Australia
Creating an ethical culture: Why and how
To promote an ethical culture:
• Our code of ethics/conduct needs to reflect and be
consistent with our culture. Otherwise it will not work
• Our formal policies and objectives must be aligned
with the culture
• What we say inside and outside the organisation must
be consistent with what we do, expect, measure and
reward
• We need to visibly reward ethical behavior
• We need to have ethical leaders who are visible
ethical role models
About the session:

11. Jonathan Chapman
“Bored reporting” – an insight into board
and executive report writing
A practical guide to writing
reports for the Board and the
Executive, that you can easily
remember and apply
immediately to enhance your
reports.
Whether you are a seasoned
report writer or just starting out,
these insights will help you move
from "the numbers guy" to the
storyteller.
Key Points to remember:About the session:
7 rules to follow to tell a great story in your board report and get
noticed:
Rule 1. Know the audience, know thyself - boards set strategy and
mitigate risk. Your report must include this because it's what they
really want to know.
Rule 2. Get to the point - make the report short (3-5 pages) and tell
them exactly why they're reading it. If it's to make a decision - tell
them.
Rule 3. Are the numbers important? Not as much as telling the story.
Outline the business drivers, don't just describe whether numbers are
moving up or down.
Rule 4. Substance over form - use appropriate tone, voice and
grammar. Don't over-capitalise words, don't assume prior knowledge
and don't use abbreviations.
Rule 5. Consistency - one voice - make sure the many contributing
voices sounds like one voice to the reader.
Rule 6. Have a style guide - give it to the contributors to follow. The
reader will instinctively react in a more positive manner if a report is
aesthetically pleasing.
Rule 7. Elevator conversation - prepare a one minute summary about
the report for when you run into the GM/CEO/Chairman

12. Major Matina Jewell (Retired)
ex UN Peacekeeper, author and speaker or resilience and leading through change
Caught in the crossfire – a story of idealism and heroism;
of romance and terrifying drama
Key Points to remember:
Matina will share her raw first-hand
account of what really happens in
modern warfare and the high price
our soldiers pay for their country.
We all walk a tight rope every day,
whether it’s juggling the conflicting
demands of work and home, our
team and our leaders, or the needs
of our customers and staff. It’s how
we handle these times of being
caught in the crossfire that will
define and ultimately determine our
success. Matina will provide a new
perspective on the concepts of
leadership, teamwork, dealing with
change, and managing in a crisis.
About the session:
• It's normal to feel fear
• Business leaders need to adapt if they want to
have success.
• It's important to create a culture that encourages
people during the decision making process
• Practice and rehearse plans BEFORE any crisis
situation arises
• During a crisis it's important to communicate with
your team if you want to move forward and
continuing functioning
• If someone is struggling in your team - give them
a purpose
• Out of periods of great adversity comes
opportunities - as long as you willing to look for
them

13. Paul Krasp
Acting Chief Finance Officer, Australian Taxation Office
Expectations of finance professionals in the coming years
The future of organisations is reliant upon
the development of internal oversights and
controls in Governance.
This session will explore:
• how to overcome the governance
challenge
• using governance to support
organisations to achieve their
objectives
• what the effects of new business
demands are on the ATO's approach
• how the ATO evolved in the way we do
our work and deliver our services
• what expectations on finance
professionals will be in the coming
years
• how the ATO is responding to our
changing environment
Key Points to remember:About the session:
• Fit for purpose governance processes
are critical
• Governance should morph, move,
adapt and change all the time
• The challenge of governance is to
create space for innovation
• Governance has experienced several
huge shocks over the past few years,
despite the framework in place

14. Simon Rountree
Chief Executive Officer, Camp Quality
Innovative concepts to improve staff wellbeing and
business performance
Social impact is often defined as the net
effect of an activity on a community,
individual or family.
At Camp Quality they believe that social
impact is also about providing tools for
their staff that are positive, meaningful,
sustainable and measurable in order to
build their overall optimism, resilience
and well-being.
This session will explore how Camp
Quality expanded the way their people
think in order to create positive change
for the individual, for their family and for
the communities they live in.
Key Points to remember:About the session:
• Leaders need to make sure they create
a positive environment for people to
work in
• A good work environment is one
where people focus on positive
outcomes and stay motivate
• Resilience is a skill anyone can learn -
to not only survive but to thrive
• Camp quality gets people to think
about 10 solutions to a problem - it
always leads to a positive outcome
• Thank people - it makes a big
difference in the workplace

15. Evelyn Ling
Project Manager, Australian Accounting Standards Board (AASB)
AASB: Latest developments in standard-setting
Description:
Prepare for the future of financial reporting with Kala Kandiah. Kala
will outline current and future standard-setting developments from
the AASB and the IASB.
She will also set out the AASB’s plan to engage and hear from
stakeholders on the development of Australian Accounting
Standards.
About the session:

16. Joycelyn Morton FCPA
Chairman and Non-Executive Director, Thorn Group Limited
Taking the next step toward directorship
Description:
If you’re considering becoming a company director, then this session’s
for you.
Join Joycelyn as she examines essential aspects of the company
director role, including risks and pitfalls for independent directors, the
role and its responsibilities, and the business and personal benefits
that will accrue.
About the session:

17. Silvia Damiano
Founder and Chief Executive Office,
About My Brain Institute
Ignite 1: Leadership is
upside down
Description: Key Points to remember:Holly Ransom
Chief Executive Officer and Global
Strategist, HRE Global
Ignite 2: How to grab the attention of
the generation of short attention spans
Mark McCrindle
Social Researcher
Ignite 4: Bringing
research data to life
Vish Nandlall
Chief Technology Officer,
Telstra
Ignite 3:Top technology
predictions for 2016
Millennials apparently don’t
have a short attention
span. They think we have a
short interesting span.
Leadership is upside
down. We are not
black or white in
thinking. Sometimes
we are grey.
Automation is a large trend invading
our day-to-day lives. We have
connected car, connected building,
connected home – connected life-
story.
People have come to expect
content and data, but now
we’re overwhelmed by it. So
visually it is essential to get
cut-through.

18. Stay tuned for the
Day Two Wrap Up
tomorrow at
cpaaustralia.com.au