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Open Source Business Models: building a business in the Joomla community
 

Open Source Business Models: building a business in the Joomla community

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Building a successful business on free software and open source software can seem like an impossible task to many business professionals; however, as this presentations shows, there are many ways in ...

Building a successful business on free software and open source software can seem like an impossible task to many business professionals; however, as this presentations shows, there are many ways in which businesses can make money successfully working within open source communities like Joomla! On March 31, 2010, I gave this presentation to Imperial College Business School in London. You can learn more about the event here: http://bit.ly/93halb

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    Open Source Business Models: building a business in the Joomla community Open Source Business Models: building a business in the Joomla community Presentation Transcript

    • Biz meets open source CMS A short, practical example of business success in a “free stuff” marketplace Ryan Ozimek Imperial College Business School March 31, 2010
    • Who am I?
      • Ryan Ozimek
      • Chief Executive Officer, PICnet
      • President, Open Source Matters
      • Evangelist, open source software
    • Overview
      • Joomla!: an open source success story
      • Business ecology around the Joomla software
      • Micro-level implementation and success
    • The key market opportunity
      • Open source “freedom” means “free” as in “free kittens”
      • An ecology of businesses blossom around providing services and extended the value of open source software
    • The key market opportunity – deliverables
      • Infrastructure tools and services
      • Productized add-on functionalities
      • Implementation services
      • Customization services
      • Education and training
      • Support services
    • A short story of open source success
    • Joomla’s success story
    • Joomla’s success story
      • Content management system (Web framework)
      • Created by a corporation in Australia
      • Open sourced to the community
      • Community involvement skyrockets, development boom
      • Small businesses begin selling add-ons
      • Consulting firms provide implementation services
      • Cloud computing firms virtualize services
      • The results…
    • Joomla’s success story
      • 15,605,591 downloads of Joomla
      • 1,992,970 posts on the Joomla forums
      • 365,883 registered community members
      • 201,200+ registered developers
      • 2,000,000+ estimated live sites
      • 4,565 registered extensions (add-ons), all GPL licensed
    • Possible business models?
      • Products
      • Services
    • Product models
      • Design templates
      • Development extensions
      • Packaged suite offerings
    • Design templates
    • Develop productized extensions
    • Service models
      • Custom design/development services
      • Retained support services
      • Product delivery models
    • Success is in servicing the niche markets www.nonprofitsoapbox.com
    • Success is also in the long tail
    • A short story of an OSS + biz relationship
    • PICnet’s short history
      • 1999 – an NGO trip to Kosovo
    • PICnet’s short history
      • 2001 – a political Web portal
    • PICnet’s short history
      • 2003 – open source Web development firm
    • PICnet’s short history
      • 2007 – software as a service provider platform
    • Integrate, don’t reinvent
      • Open source tools can provide the pivot point
      • It’s 2010, there’s TONS of great software and Web services out there. Add value by delivering the niche solutions to the marketplace.
      • Use the right tools for the problem
    • Be a bridge builder
    • How to build bridges Build it yourself Build it together with the community
    • Relationships are greater than the tools >
    • What to look for in your OSS community
      • Active communities with strong diversity (engineers, businesses, users, views and values)
      • Strong local language community
    • What to look for in your OSS community
      • Lots and lots of users, leverage the crowds
      • Joomla has more than 300k registered and active users, with more than 15.6 million downloads
    • Nurture relationships with the community
      • Free support!
      • Easier access to thought leaders and experts your business might need for future solutions
      • Opportunity to reach large community of potential users
      • Cultivate relationships, don’t just use tools
    • Economic impact of Joomla’s success
      • More than 2 million easy to manage sites published
      • Code valued at more than US$2,000,000
      • Provisioning of powerful and affordable software to those who normally couldn’t afford it
    • Thanks!
      • Ryan Ozimek
      • CEO, PICnet
      • www.picnet.net
      • President, Open Source Matters
      • www.joomla.org
      • Twitter: @cozimek
      • [email_address]