Open Source Business Models: building a business in the Joomla community
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Open Source Business Models: building a business in the Joomla community

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Building a successful business on free software and open source software can seem like an impossible task to many business professionals; however, as this presentations shows, there are many ways in ...

Building a successful business on free software and open source software can seem like an impossible task to many business professionals; however, as this presentations shows, there are many ways in which businesses can make money successfully working within open source communities like Joomla! On March 31, 2010, I gave this presentation to Imperial College Business School in London. You can learn more about the event here: http://bit.ly/93halb

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Open Source Business Models: building a business in the Joomla community Open Source Business Models: building a business in the Joomla community Presentation Transcript

  • Biz meets open source CMS A short, practical example of business success in a “free stuff” marketplace Ryan Ozimek Imperial College Business School March 31, 2010
  • Who am I?
    • Ryan Ozimek
    • Chief Executive Officer, PICnet
    • President, Open Source Matters
    • Evangelist, open source software
  • Overview
    • Joomla!: an open source success story
    • Business ecology around the Joomla software
    • Micro-level implementation and success
  • The key market opportunity
    • Open source “freedom” means “free” as in “free kittens”
    • An ecology of businesses blossom around providing services and extended the value of open source software
  • The key market opportunity – deliverables
    • Infrastructure tools and services
    • Productized add-on functionalities
    • Implementation services
    • Customization services
    • Education and training
    • Support services
  • A short story of open source success
  • Joomla’s success story
  • Joomla’s success story
    • Content management system (Web framework)
    • Created by a corporation in Australia
    • Open sourced to the community
    • Community involvement skyrockets, development boom
    • Small businesses begin selling add-ons
    • Consulting firms provide implementation services
    • Cloud computing firms virtualize services
    • The results…
  • Joomla’s success story
    • 15,605,591 downloads of Joomla
    • 1,992,970 posts on the Joomla forums
    • 365,883 registered community members
    • 201,200+ registered developers
    • 2,000,000+ estimated live sites
    • 4,565 registered extensions (add-ons), all GPL licensed
  • Possible business models?
    • Products
    • Services
  • Product models
    • Design templates
    • Development extensions
    • Packaged suite offerings
  • Design templates
  • Develop productized extensions
  • Service models
    • Custom design/development services
    • Retained support services
    • Product delivery models
  • Success is in servicing the niche markets www.nonprofitsoapbox.com
  • Success is also in the long tail
  • A short story of an OSS + biz relationship
  • PICnet’s short history
    • 1999 – an NGO trip to Kosovo
  • PICnet’s short history
    • 2001 – a political Web portal
  • PICnet’s short history
    • 2003 – open source Web development firm
  • PICnet’s short history
    • 2007 – software as a service provider platform
  • Integrate, don’t reinvent
    • Open source tools can provide the pivot point
    • It’s 2010, there’s TONS of great software and Web services out there. Add value by delivering the niche solutions to the marketplace.
    • Use the right tools for the problem
  • Be a bridge builder
  • How to build bridges Build it yourself Build it together with the community
  • Relationships are greater than the tools >
  • What to look for in your OSS community
    • Active communities with strong diversity (engineers, businesses, users, views and values)
    • Strong local language community
  • What to look for in your OSS community
    • Lots and lots of users, leverage the crowds
    • Joomla has more than 300k registered and active users, with more than 15.6 million downloads
  • Nurture relationships with the community
    • Free support!
    • Easier access to thought leaders and experts your business might need for future solutions
    • Opportunity to reach large community of potential users
    • Cultivate relationships, don’t just use tools
  • Economic impact of Joomla’s success
    • More than 2 million easy to manage sites published
    • Code valued at more than US$2,000,000
    • Provisioning of powerful and affordable software to those who normally couldn’t afford it
  • Thanks!
    • Ryan Ozimek
    • CEO, PICnet
    • www.picnet.net
    • President, Open Source Matters
    • www.joomla.org
    • Twitter: @cozimek
    • [email_address]