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NetSquared DC Presentation 101612
 

NetSquared DC Presentation 101612

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A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.

A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.

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NetSquared DC Presentation 101612 NetSquared DC Presentation 101612 Presentation Transcript

  • What to Expect When You’re Expecting A New Website Design NetSquared DC Meetup October 16, 2012 Ryan W. Ozimek - cozimek@picnet.net@cozimek
  • The doctor is in...at PICnet @cozimek
  • The doctor is in? @cozimek
  • The Dr. Dre is in? @cozimek
  • The doctor’s surgical crew @cozimek
  • The story...stat! • @DrOz Ryan Ozimek • A website doctor diagnose the gestation period of one penguins organizations website, one tweet at a time @cozimek
  • The patient• @Someorg  Someorg.org• Were a small D.C. non-profit in need of a new website as well as a staff person to manage that website• @Somephil  Phil Penn Gwynn• Promoted from Intern @Someorg.org to Webmaster today when org learned that I am only one with Facebook account, assuming that makes me most technically savvy• @Somephil  Phil Penn Gwynn• In charge of new web project. Blimy! Where to start?!? @cozimek
  • Website gestation• Internal Planning• Discovery• Design• Development• Content Population• Quality Assurance• Launch @cozimek
  • Prognosis: Design @cozimek
  • Prognosis: Design• Draft design mockups @cozimek
  • Prognosis: Design• Draft design mockups• Revise mockups, based on feedback @cozimek
  • Prognosis: Design• Draft design mockups• Revise mockups, based on feedback• Finalize design mockups @cozimek
  • The Story: Design• @SciRulz  Bunson Honeydew, Marketing Director• @SomePhil I don’t care how hard it will be to update. We need to have GREAT design that’s really eye catching with a lot of images and catchy stuff unique to each page. We can hire someone with advanced HTML experience to update later on, if we need to. We can’t let that hold back a great design! @cozimek
  • The Diagnosis: Design• @DrOz  Ryan Ozimek• Discuss balance of design complexity vs. ease of updating with your developer• Plan for the staff you have, not for the staff you might get @cozimek
  • The Story: Design• @Foo-Foo  Ms. Piggy, Executive Director• @SomePhil I want the Apple.com site design! Its great! @cozimek
  • The Diagnosis: Design• @DrOz  Ryan Ozimek• Aim for a design that supports your organization’s mission and content @cozimek
  • The Story: Design• @NotEasyGreen  Kermit the Frog, Board President• @SomePhil We’re not happy with the design. Can the designer make it more beautiful? It should be more outside of the box, too. @cozimek
  • The Diagnosis: Design• @DrOz  Ryan Ozimek• Be as specific as you can when giving feedback to your development firm @cozimek
  • The Story: Design• @SciRulz  Bunson Honeydew, Marketing Director• @SomePhil We’re doing a complete rebranding effort with a communications firm that is providing pro bono work. That won’t affect the website redesign process, right? @cozimek
  • The Diagnosis: Design• @DrOz  Ryan Ozimek• Be aware of the larger organizational context and communicate that to your firm, as appropriate @cozimek
  • Prognosis: Development @cozimek
  • Prognosis: Development• Create development site @cozimek
  • Prognosis: Development• Create development site• Build site structure, as per approved site map and wireframe @cozimek
  • Prognosis: Development• Create development site• Build site structure, as per approved site map and wireframe• Develop template for site based on finalized design mockup @cozimek
  • Prognosis: Development• Create development site• Build site structure, as per approved site map and wireframe• Develop template for site based on finalized design mockup• Content creation, gathering and editing @cozimek
  • Prognosis: Development• Create development site• Build site structure, as per approved site map and wireframe• Develop template for site based on finalized design mockup• Content creation, gathering and editing• Search engine optimization @cozimek
  • The Story: Development• @WakaWaka  Fozzie Bear, Project Manager• @SomePhil Great news! We’ve finished the design mockups based and gone ahead and templated the site. I know this will be the first time you’ve seen any of the design work but it should be exactly what you wanted. We’ll be ready to launch soon! @cozimek
  • The Diagnosis: Development• @DrOz  Ryan Ozimek• Clarify the review and sign off process for the phases of the project with your firm @cozimek
  • The Story: Development• @Foo-Foo  Ms. Piggy, Executive Director• @SomePhil I just saw the site design for the first time. This is all wrong! This will not work! It MUST be redone. @cozimek
  • The Diagnosis: Development• @DrOz  Ryan Ozimek• Get organizational buy in and involvement from key stakeholders and decision makers for major decision points @cozimek
  • The Story: Development• @NotEasyGreen  Kermit the Frog, Board President• @SomePhil Hey, we need a searchable map of all of the meal service locations in the Washington D.C. area - and an integrated shopping cart. A friend’s organization has a site with those things and they said they were easy. Let’s add that! But we need to keep the same launch date! @cozimek
  • The Diagnosis: Development• @DrOz  Ryan Ozimek• More functionality means more time and more money• Phased projects can be successful projects @cozimek
  • The Story: 4 months later... • @BeatDrum  Animal, Marketing Manager • @SomePhil Thanks for warm welcome to the new job! It looks like our website could use some updating. I’ve got some great ideas for that. I think we need a complete overhaul. Lets talk! @cozimek
  • The Diagnosis: 4 months later... • @DrOz  Ryan Ozimek • Choose a firm that will be around in the long run and who can help your website grow with the changing needs of your organization @cozimek
  • It’s delivery time! The End? @cozimek