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Social media presentation

Social media presentation






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    Social media presentation Social media presentation Presentation Transcript

    • Social Media series
      Coy Davidson
      Colliers International
      April 30, 2010
      Social Networking for the Commercial Real Estate Professional
    • Social Media Marketing Goals
      Personal Branding
      Client Retention and Management
      Lead Generation & Business Development
      Customer Service
      Differentiate yourself from the competition
      Social Media CRE
    • What is a Brand?
      Your Brandis what your customer says it is
      Your Personal Brand is what your customer says it is
      ..... the conversation is happening, with or without you
      ..... people are talking about you, some good, some bad, some indifferent
      …. but if they don’t know who you are
      …. they are not talking about you at all!
      Social Media CRE
    • 14%
      Trust a word of mouth recommendation
      Trust traditional advertising
      Social Media CRE
    • Today, the speed of word of mouth
      is only limited by how fast people can type
      Social Media CRE
    • Social Media Toolbox
      Social Media CRE
    • The Tools
      Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Social Media CRE
    • Hub and Spoke Model
      Social Media CRE
    • Content Marketing
      Communicate with clients and prospects without selling
      Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
      It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent
      The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
      The first rule of content marketing is to understand that your customers only care about themselves.
      If we aren't communicating valuable, compelling information to our customers on a consistent basis, how can they ever see us as industry experts?
      If the majority of our content is focused on our products and services, how are we solving the everyday pain points of our customers?
      Social Media CRE
    • Content Marketing
      Social Media CRE
    • Social Media CRE
      Social Media is not the Cash Register
    • Social Media CRE
      Social Media is not the Cash Register
      CRE decisions take a long time and are often made by committee and logic rather than individuals and impulse
      What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. The trust leads to a more personal relationship and hopefully new business
      You don’t sell stuff on Social Media sites. You gave people access to you and your expertise, and pay attention to when the time might be right to talk business
      That’s the principle here, Social media isn’t the cash register. It’s communication tools that help form the foundation for healthy business relationships that eventually lead to a sale or new assignment
    • People do not go to Social Media Sites to look for real estate on-line
      They go here
      … and maybe your company website
      Social Media CRE
    • Connect with people on-line
      Get the meeting (formal or informal)
      Initiate and develop the business / personal relationship
      Move them into your sales funnel and start your normal sales process
      Social Media CRE
    • Not Everyone is a Prospect
      At the end of the day what you after with Social Media is not only new clients
      But to also build and expand a network of connections who willingly market your personal brand for you! Word of Mouth Marketing
      Social Media CRE
    • Develop an Army of Brand Evangelist
      Social Media CRE
    • Social Media CRE
      … and they will promote and recommend you
    • Social Media CRE
      Don’t get discouraged, it will start slow
      Be patient and consistent and the momentum will build
    • Social Media CRE
      Social Networking is networking just like you have always done it, only it is on-line and you are leveraging the awesome reach and speed of the internet.
      It is not a stand-alone strategy, it should compliment what you are already doing
      You will get out of it what you put into it, Get out There!
      Focus on the relationships not the transactions
      Be Likeable
      Give-Give-Give-Get: Give first and people will reciprocate
      Social Media Marketing is a marathon not a sprint, be patient the success won’t come overnight.
      Leverage social networking into traditional networking
      Be a connector
      Don’t sell and advertise, initiate and nurture business relationships
      And finally have fun with it and make some friends
    • Coy Davidson
      Senior Vice President
      Houston Office
      Direct: 713.830.2128
      Social Media CRE