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  • 1. Can you make money with Social Media … acquire new clients, earn more referrals, close deals?
  • 2. Real Estate has always been Social Business
  • 3. So Why Not Online? Leverage the Speed and Reach of the Internet
  • 4. The World is Changing … and the internet makes it a smaller place
  • 5. All your clients and prospects are online and increasingly spending time on …
  • 6. and if they are not using social media, they are doing one thing online for sure
  • 7. So how do you convert online connections into sales? • CRE is about who you know, the more people you know the more opportunities, the more opportunities, the more sales. • Think Visibility and Credibility • The Business Value of Social Media is the Connection. • Search and Social Media are what is important and they’re connected. Discovery Engagement Relationship
  • 8. People are Researching Everything Online
  • 9. You are going to Googled What will they find?
  • 10. The Tenant Advisor Blog Visitors: September 2009 – July 2013 Let the Internet Cold Call for You INBOUND MARKETING
  • 11. Developing Your Personal Brand Online and Social Media Strategy • Becoming a Thought Leader with Content Marketing - What and Where (Blog/Website) - Your content should serve your audience not your company • Expanding your Network with Social Platforms - LinkedIn, Twitter, Facebook - Be a human not a logo • The Hub and Spoke Model • The Secret Sauce
  • 12. Content Marketing … what is it? Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. • It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. • At the core of this content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. • In essence, it is communicating with our clients without selling, by focusing your content on how you will solve the everyday pain points of your customers.
  • 13. Content Marketing What Type of Content? • Be a Thought Leader • Stick to your Niche • Latest Trends • Client Challenges • Market Information • CRE & the Economy • Highlight your Clients • Not always CRE but Related Where do you post Content? • Website • Blog • LinkedIn • Facebook Page • Twitter • YouTube • Instagram
  • 14. Twitter Twitter isn’t as mainstream, but the business and CRE community is rapidly adopting Twitter.
  • 15. Who doesn’t have a facebook page? … so what if they are not using it for business!
  • 16. Every CRE Professional should have an LinkedIn Profile, it’s a business social network
  • 17. LinkedIn: How do you stand out? Share quality content related to your niche and not just CRE Post updates to your newsfeed and participate in groups.
  • 18. … Everyone likes photos and you carry a camera around with you all day
  • 19. ….. and video
  • 20. What and how often you post matters • Your content should serve your audience not your company. • Volume and speed trump perfection and polish. • Purchasing decisions these days begin with a keyword search. Will your topic or you be found?
  • 21. The Hub and Spoke Model House your content in a central place website/blog and distribute to your various social networks
  • 22. CRE Business (B2B) Doesn’t Occur Online The Secret Sauce Online is another place to start a conversation …… just like a traditional networking venue Convert your online connections into face-to-face meetings Meet, Connect, Repeat