Social Media for Brokers:Making Friends with Facebook March 27, 2013
Today’s Presenters Coy Davidson Angela Brown Senior Vice President Communications Colliers International – Manager Houston CoStar Group
Today’s Presenters Coy Davidson Senior Vice President Colliers International – Houston www.coydavidson.com facebook.com/TenantAdvisor @CoyDavidsonCRE linkedin.com/in/houstonofficespace coydavidson.wordpress.com plus.google.com/105557945022210548581
Today’s Presenters Angela Brown External Communications Manager CoStar Group, Inc. costar.com facebook.com/CoStarGroup @TheCoStarGroup @angelambrown linkedin.com/in/angelambrown Youtube.com/costargroup gplus.to/CoStarGroup
HousekeepingRecording and slidesA link to a recording of today’s presentation will be availabletomorrow – keep an eye on your inboxes for the link and a PDFof today’s presentationQuestionsQuestions will be addressed at the end, but you may submitthem at any time both through gotomeeting and TwitterTwitterPlease use the hash tag #CoStarSocial when live-tweetingduring this program or submitting questions via Twitter. Sendquestions to @TheCoStarGroup.
What We’ll CoverFacebook… …for brokers What you can do with Why Facebook? Facebook Who are you connected to? Profiles vs. Brand Pages Creating a Killer Business Getting Started Page Getting the Most out of What should I post? Timeline Can it really work for me?
Quick Facts About Facebook 42% OF MARKETERS 1 BILLION + SAY FACEBOOK IS MONTHLY ACTIVE CRITICAL OR USERS IMPORTANT TO THEIR BUSINESS 680 MILLION MONTHLY CUSTOMER ACQUISITION ACTIVE USERS ON FACEBOOK MOBILE PRODUCTS B2B 43% OF 43% Sources: CMS Wire, February 2013; Facebook Newsroom, March 2013; Hubspot, September 2012
What Can You do with Facebook? Personal or company branding Tell your company’s story Humanize your brand Facilitate content engagement Promote other channels
Myths vs. FactsMyths Facts My business doesn’t If you have a company have anything to post. blog, videos, photos or regular news, you have I don’t have content. time/resources for A broad range of tools Facebook. make staying social easier than ever. We’ll never get Is that the real value? enough members, Engagement is important, comments or likes on but lead generation and our page. customer service are most important.
Profiles vs. Brand Pages Profiles Brand PagesPost scheduling X √Seamless integration withthird-party tools X √Facebook Insights X √Administrative area X √Friend requests – requireapproval √ √Likes – no approval needed X √Management through PageManager app X √Managed through nativeFacebook app √ XAdministration from multipleusers X √
If you Have a Profile for yourBusiness…There is hope.Account conversion instructions can be foundhere http://on.fb.me/UnK6is.
Getting StartedThink about… What are you seeking to get from Facebook that’s different from other sites? Who will administer the page? How often will you post? What types of content will you post? What do you need before you publish? What will you call the page?
Is Facebook Right for You?Facebook is ideal for: Real-time testimonials Deep content engagement Diverse types of content Promoting company news/thought leadership Generating leads Solving customer service problems
Sometimes Business is Personal LinkedIn is the standard as far as the social network for business but many people are not active on Linkedin. Twitter is a fantastic tool for creating visibility and discovery but it is still far from mainstream. Facebook is the most ubiquitous of all the social networks and while many business executives don’t use facebook for business purposes, many spend time on the platform.
Who are you connected with online? People do business and refer business to people they know, and trust Existing Clients: How often do you speak with them? - Strengthen relationships Friends: Do they know exactly what you do? - Educate them to refer you business Colleagues -Brokers in other cities/markets - Develop new relationships
Personal Account vs. Brand Page Private – only people Public – just like I friend can see my your website or blog personal page They both can play a role in your facebook strategy
Creating a Killer Business PageCover Photo Profile Photo Page Name About Section Custom Tabs
What do I Post on my Page?The Status UpdateBuild an Active and Informative Wall I like to think of my Facebook business page as my online newsletter with a little personality. • Relevant articles to CRE, Technology and the Economy (news source) • What’s happening in my market and niche • Photos & Video (every one loves photos & video) • Announcements (what’s going on in my business, market) • Blog Posts • Status updates with a little personality (successes, challenges, frustrations, humor) • Monitor, participate and respond to comments on your wallThis is personal branding. People want toconnect with a person not a logo.
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