Social Media for Brokers:Making Friends with Facebook                 March 27, 2013
Today’s Presenters        Coy Davidson              Angela Brown        Senior Vice President      Communications       Co...
Today’s Presenters                      Coy Davidson                      Senior Vice President                      Colli...
Today’s Presenters                      Angela Brown                      External Communications Manager                 ...
HousekeepingRecording and slidesA link to a recording of today’s presentation will be availabletomorrow – keep an eye on y...
What We’ll CoverFacebook…                    …for brokers What you can do with        Why Facebook?  Facebook           ...
Facebook…
What you can do with     Facebook
Quick Facts About Facebook                        42% OF MARKETERS     1 BILLION +        SAY FACEBOOK IS   MONTHLY ACTIVE...
What Can You do with Facebook?   Personal or company branding   Tell your company’s story   Humanize your brand   Faci...
Myths vs. FactsMyths                      Facts My business doesn’t       If you have a company  have anything to post. ...
Profiles vs. Brand Pages
Profiles vs. Brand Pages                               Profiles       Brand PagesPost scheduling                          ...
If you Have a Profile for yourBusiness…There is hope.Account conversion instructions can be foundhere http://on.fb.me/UnK6...
Getting Started
Getting StartedThink about… What are you seeking to get from Facebook  that’s different from other sites? Who will admin...
Getting Started
Getting the Most out of       Timeline
Getting the Most out of Timeline                                   Use opportunities                                   to ...
Getting the Most out of Timeline
Getting the Most out of Timeline
Getting the Most out of Timeline                                        Embrace images   Highlight or “pin” important posts
What’s Coming?
Is Facebook Right for You?Facebook is ideal for: Real-time testimonials Deep content engagement Diverse types of conten...
…for brokers
Sometimes Business is Personal
Sometimes Business is Personal   LinkedIn is the standard as far as the social network   for business but many people are ...
Who are you connected with online? People do business and refer business to people they know,          and trust Existing ...
Personal Account vs. Brand Page  Private – only people    Public – just like   I friend can see my       your website or...
Facebook Pages
Creating a Killer Business PageCover Photo              Profile Photo                             Page Name About Section ...
What do I Post on my Page?The Status UpdateBuild an Active and Informative Wall I like to think of my Facebook business pa...
Discuss hot topics andshare your commercialreal estate expertise
Highlight your success, but only occasionally
Promote others andshare posts from otherpages
You don’t always have to talkabout commercial real estate
Use Video and Lots of Photos
Comment on other Facebook Pages
Can this really work?Its not about the number of likes or friends. It’s about whoyou are connected with and what you do wi...
Questions?
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Transcript of "CoStar Webinar Social Media for Brokers - Facebook"

  1. 1. Social Media for Brokers:Making Friends with Facebook March 27, 2013
  2. 2. Today’s Presenters Coy Davidson Angela Brown Senior Vice President Communications Colliers International – Manager Houston CoStar Group
  3. 3. Today’s Presenters Coy Davidson Senior Vice President Colliers International – Houston www.coydavidson.com facebook.com/TenantAdvisor @CoyDavidsonCRE linkedin.com/in/houstonofficespace coydavidson.wordpress.com plus.google.com/105557945022210548581
  4. 4. Today’s Presenters Angela Brown External Communications Manager CoStar Group, Inc. costar.com facebook.com/CoStarGroup @TheCoStarGroup @angelambrown linkedin.com/in/angelambrown Youtube.com/costargroup gplus.to/CoStarGroup
  5. 5. HousekeepingRecording and slidesA link to a recording of today’s presentation will be availabletomorrow – keep an eye on your inboxes for the link and a PDFof today’s presentationQuestionsQuestions will be addressed at the end, but you may submitthem at any time both through gotomeeting and TwitterTwitterPlease use the hash tag #CoStarSocial when live-tweetingduring this program or submitting questions via Twitter. Sendquestions to @TheCoStarGroup.
  6. 6. What We’ll CoverFacebook… …for brokers What you can do with  Why Facebook? Facebook  Who are you connected to? Profiles vs. Brand Pages  Creating a Killer Business Getting Started Page Getting the Most out of  What should I post? Timeline  Can it really work for me?
  7. 7. Facebook…
  8. 8. What you can do with Facebook
  9. 9. Quick Facts About Facebook 42% OF MARKETERS 1 BILLION + SAY FACEBOOK IS MONTHLY ACTIVE CRITICAL OR USERS IMPORTANT TO THEIR BUSINESS 680 MILLION MONTHLY CUSTOMER ACQUISITION ACTIVE USERS ON FACEBOOK MOBILE PRODUCTS B2B 43% OF 43% Sources: CMS Wire, February 2013; Facebook Newsroom, March 2013; Hubspot, September 2012
  10. 10. What Can You do with Facebook? Personal or company branding Tell your company’s story Humanize your brand Facilitate content engagement Promote other channels
  11. 11. Myths vs. FactsMyths Facts My business doesn’t  If you have a company have anything to post. blog, videos, photos or regular news, you have I don’t have content. time/resources for  A broad range of tools Facebook. make staying social easier than ever. We’ll never get  Is that the real value? enough members, Engagement is important, comments or likes on but lead generation and our page. customer service are most important.
  12. 12. Profiles vs. Brand Pages
  13. 13. Profiles vs. Brand Pages Profiles Brand PagesPost scheduling X √Seamless integration withthird-party tools X √Facebook Insights X √Administrative area X √Friend requests – requireapproval √ √Likes – no approval needed X √Management through PageManager app X √Managed through nativeFacebook app √ XAdministration from multipleusers X √
  14. 14. If you Have a Profile for yourBusiness…There is hope.Account conversion instructions can be foundhere http://on.fb.me/UnK6is.
  15. 15. Getting Started
  16. 16. Getting StartedThink about… What are you seeking to get from Facebook that’s different from other sites? Who will administer the page? How often will you post? What types of content will you post? What do you need before you publish? What will you call the page?
  17. 17. Getting Started
  18. 18. Getting the Most out of Timeline
  19. 19. Getting the Most out of Timeline Use opportunities to brand your page Use applications to incorporate other sites
  20. 20. Getting the Most out of Timeline
  21. 21. Getting the Most out of Timeline
  22. 22. Getting the Most out of Timeline Embrace images Highlight or “pin” important posts
  23. 23. What’s Coming?
  24. 24. Is Facebook Right for You?Facebook is ideal for: Real-time testimonials Deep content engagement Diverse types of content Promoting company news/thought leadership Generating leads Solving customer service problems
  25. 25. …for brokers
  26. 26. Sometimes Business is Personal
  27. 27. Sometimes Business is Personal LinkedIn is the standard as far as the social network for business but many people are not active on Linkedin. Twitter is a fantastic tool for creating visibility and discovery but it is still far from mainstream. Facebook is the most ubiquitous of all the social networks and while many business executives don’t use facebook for business purposes, many spend time on the platform.
  28. 28. Who are you connected with online? People do business and refer business to people they know, and trust Existing Clients: How often do you speak with them? - Strengthen relationships Friends: Do they know exactly what you do? - Educate them to refer you business Colleagues -Brokers in other cities/markets - Develop new relationships
  29. 29. Personal Account vs. Brand Page  Private – only people  Public – just like I friend can see my your website or blog personal page They both can play a role in your facebook strategy
  30. 30. Facebook Pages
  31. 31. Creating a Killer Business PageCover Photo Profile Photo Page Name About Section Custom Tabs
  32. 32. What do I Post on my Page?The Status UpdateBuild an Active and Informative Wall I like to think of my Facebook business page as my online newsletter with a little personality. • Relevant articles to CRE, Technology and the Economy (news source) • What’s happening in my market and niche • Photos & Video (every one loves photos & video) • Announcements (what’s going on in my business, market) • Blog Posts • Status updates with a little personality (successes, challenges, frustrations, humor) • Monitor, participate and respond to comments on your wallThis is personal branding. People want toconnect with a person not a logo.
  33. 33. Discuss hot topics andshare your commercialreal estate expertise
  34. 34. Highlight your success, but only occasionally
  35. 35. Promote others andshare posts from otherpages
  36. 36. You don’t always have to talkabout commercial real estate
  37. 37. Use Video and Lots of Photos
  38. 38. Comment on other Facebook Pages
  39. 39. Can this really work?Its not about the number of likes or friends. It’s about whoyou are connected with and what you do with thoseconnections.
  40. 40. Questions?
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