With 90 percent of all daily media interactions being screen-based, there are exciting opportunities for businesses to connect their brands online with new and current multi-screen customers. This presentation provides an overview of the ideas shared by three speakers during the small business forum in May 2014 about "How to Reach and Engage Your Multi-screen Customers." Presented by Cox Media Louisiana and LSBDC, the forum helped Baton Rouge small businesses answer the question, what is my marketing opportunity in a multi-screen world?
Speakers and key takeaways:
-Dan Russell, Mixpo director of cable partnerships: Consumers spend an average of nearly 10 hours a day on screen-based media. To reach and engage these multi-screen consumers, remember to be consistent, connected, considered and concise
-Jeanne Hurlbert, PhD, MySurveyExpert.com CEO and consultant: One of the chief ways your business can achieve growth is by garnering evidence or “social proof” that you are better than your competitors. Use surveys to help gather proof in your organization and differentiate your company.
-Stafford Kendall, Covalent Logic owner and Chief Strategist: When marketing your business through social media, use the elements of storytelling. Your brand should remain real, develop a theme, use your employees as characters and approach conflict as an opportunity to personally connect with your customers.