The Cowo Network @ Coworking Europe 2011: "Why a network?" by Massimo Carraro

Massimo Carraro, founder of the Cowo Network and coworking doorman @ Cowo Milano/Lambrate Why a network? Berlin, Germany, 4 november 2011Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

58 spaces 39 cities 2 countries 2 yearsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

= coworking evengelists = create new spacesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

why does this network existMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?

for 3 reasonsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

1. network was born because people asked for itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike !

2. network is alive because people participate in the projectMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

3. network grows because its community growsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

but why should a space join our networkMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?

where is the proﬁt of such choiceMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?

a network makes your space strongerMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

without network work of 1 = worth 1Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

within a network of 50 spaces work of 1 = worth 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

a network of 50 spaces is a multiplier x 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

all the knowledge of 1 space x 50 new ideas that may come up in 1 space x 50 the WOM marketing of 1 space x 50 the reach of 1 space x 50 the SEO of 1 space x 50 the good people you meet in 1 space x 50 x webMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the problems of 1 space : 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

in the same way that a coworking space is enriched by the presence of many peopleMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

a coworking network is enriched by the presence of many communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

because a coworking network is nothing butMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

a community of communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

So the question why should a space join the network ﬁnds an answer in the very reason that makes coworking uniqueMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

communityMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

only on a larger scale not only community of people but community of communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

and you know how that worksMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

join join join join community join join join joinMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

share beneﬁts

n e t w o r kMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

your space is what makes the network strong your network is what makes your space strongMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

"ask not what your network can do for you" "ask yourself what you can do for your network"Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

this way you make the network better and strongerMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

what does this mean?Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

resources your space x 50 = achievements relevanceMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

people events ideas contacts > community means resources < energy money services marketingMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

visibility growth > resources mean achievements < media attention cowo wiﬁ platform barcampsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

get relevant in the local community broaden your networkget institutional attention > achievements mean relevance < explore business opportunitiesmake a difference in your world... and change itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

a network helps every single coworking to be more relevant cowo is about improving your coworking activity ® leveraging the unifying efforts and sharing beneﬁts of 58 coworking communities

58 places where someone (at least one person!) dedicates work, energies, time to coworking AND THESE PEOPLE ARE YOUR PARTNERSMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

now, how does this happen? (seriously)Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

a good coworking network is a provider of - knowledge - tools - services - marketing/communication - people - business - major projectsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the knowledge you get by joning cowo - by joining, you get the knowledge to become a coworking ambassador (in the affiliation written agreement the fundamentals of coworking are clearly stated + theres a definite and undersigned commitment to sustainability in the fact that the network defines a maximum price for the desk - constant information through personal contacts, social media content, newsletter, events etc) - cowo manuals: "guides" concerning operational and legal aspects of coworking- instant access to a 4-year, hands-on expertise accumulated in creating 58 coworking spaces in 39 citiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the tools you get by joining cowo - written agreement (prepared by a lawyer) for coworkers to sign in order to guarantee both of you about the services provision (compliant with privacy laws) - web page on the well-positioned cowo coworking platform - press release for distribution among journalists and influencers - communication tools: printed material, advertising files, hi-res logo files, cowo pinsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the services you get by joining cowo - central management of requests done by a human being (whoever expresses on the cowo online platforms a need for a desk in a particular area gests an immediate answer addressing her to the nearest coworking space) - promotional deals granted to all networked spaces (hotel accomodation in various cities) - assistance on legal matters such as: what are the legal implications of handing the space keys to coworkers, what happens is something gets hurt etc - assistance on ﬁnancial/taxation/accounting aspects such as: how to invoice coworking services, how to declare the coworking income, how is taxation etc - possibility for your coworkers to be hosted in other spaces of the network at favorable conditions (like a coworking visa with a fast lane)Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the marketing/communication you get by joining cowo - immediate access to a marketing strategy that has proven successful to the point of... convincing you to join - the network strategy becomes your strategy - word of mouth marketing: consistent approach to online conversations(cowo is on 9 social networks, all of which duly taken care of; the network constantly produces online content and participates or moderates conversations globally, on a daily basis, since 2008) - a web page for your space on cowo well-positioned coworking platform + a welcome post + a mention in the monthly newsletter + listing in the coworking cowo directory - free use of the registered "cowo" logo for 12 months - advertising template - pdf brochure - organic SEO results, thanks to the constant online cowo activitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the people you get by joining cowo - meet people coworking in other spaces (both ofﬂine and online, no physical limits) - browse the online communities and network with the people that interests you the most, for professional/personal/commercial reasons - invite other communities to your events - propose initiatives networkwide involving our spaces (open cowo, jelly, parties etc) - get support from the network founders in terms of coaching and personal networkingMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the business you get by joning cowo - promote your space on the network channels/events, and get more potential coworkers visit your space - co-opetition with other coworking spaces of the network (if one space has more requests thant it can satisfy, he will pass the coworkers to other spaces in the network; if one coworker in venice moves to barcelona, she will obviously turn to the cowo space there; if you launch an event in your city, you may have a good base of participants from the other coworking communities of the network, etc) - support about commercial and promotional strategies, pricing, deals from the network founders, who have being doing this for years both at a network level and running their own space - professional network personal boost, by joining a community of communities, many of which involved in speciﬁc industriesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

one major project you get by joining cowo the Cowo Wi-Fi navigation platform, specifically conceived for our network, able to: - connect up to 255 devices - provide a free, efficient, legal navigation platform to the citizens of the area surrounding the space as well as coworkers, turning every Cowo space into a Free WiFi public hot-spot - improving the user-experience of the coworking space with a user-friendly, easy-to-use and efficient Wi-Fi platform - give one single password to all coworkers, with which they can connect in all cowo spaces that adopt the platform Powered by SimpleSpot.itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

so,Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

everything comes down to a simple statement:Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

the network is youMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

you are the network.Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike

thank you berlin! Massimo Carraro CoworkingProject.com NomadWork.ning.com Twitter.com/coworkingcowo Facebook.com/coworkingcowoMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike max@monkeybusinessmilano.it

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The Cowo Network @ Coworking Europe 2011: "Why a network?" by Massimo Carraro

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