The Cowo Network @ Coworking Europe 2011: "Why a network?" by Massimo Carraro
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The Cowo Network @ Coworking Europe 2011: "Why a network?" by Massimo Carraro

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Presentation of the Cowo Network (58 spaces in 39 cities) at the Berlin 2nd European Conference of Coworking, 3-4-5 november 2011....

Presentation of the Cowo Network (58 spaces in 39 cities) at the Berlin 2nd European Conference of Coworking, 3-4-5 november 2011.
The presentation explores the opportunities and advantages of participating in a larger network of coworking spaces, by building a community of communities.
By Massimo Carraro, founder of the network and coworking doorman.

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Transcript

  • 1. Massimo Carraro, founder of the Cowo Network and coworking doorman @ Cowo Milano/Lambrate Why a network? Berlin, Germany, 4 november 2011Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 2. 58 spaces 39 cities 2 countries 2 yearsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 3. = coworking evengelists = create new spacesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 4. why does this network existMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?
  • 5. for 3 reasonsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 6. 1. network was born because people asked for itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike !
  • 7. 2. network is alive because people participate in the projectMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 8. 3. network grows because its community growsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 9. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 10. but why should a space join our networkMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?
  • 11. where is the profit of such choiceMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike ?
  • 12. a network makes your space strongerMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 13. without network work of 1 = worth 1Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 14. within a network of 50 spaces work of 1 = worth 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 15. a network of 50 spaces is a multiplier x 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 16. all the knowledge of 1 space x 50 new ideas that may come up in 1 space x 50 the WOM marketing of 1 space x 50 the reach of 1 space x 50 the SEO of 1 space x 50 the good people you meet in 1 space x 50 x webMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 17. the problems of 1 space : 50Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 18. in the same way that a coworking space is enriched by the presence of many peopleMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 19. a coworking network is enriched by the presence of many communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 20. because a coworking network is nothing butMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 21. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 22. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 23. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 24. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 25. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 26. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 27. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 28. a community of communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 29. So the question why should a space join the network finds an answer in the very reason that makes coworking uniqueMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 30. communityMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 31. only on a larger scale not only community of people but community of communitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 32. and you know how that worksMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 33. join join join join community join join join joinMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 34. share benefits
  • 35. n e t w o r kMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 36. your space is what makes the network strong your network is what makes your space strongMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 37. "ask not what your network can do for you" "ask yourself what you can do for your network"Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 38. this way you make the network better and strongerMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 39. what does this mean?Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 40. resources your space x 50 = achievements relevanceMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 41. people events ideas contacts > community means resources < energy money services marketingMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 42. visibility growth > resources mean achievements < media attention cowo wifi platform barcampsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 43. get relevant in the local community broaden your networkget institutional attention > achievements mean relevance < explore business opportunitiesmake a difference in your world... and change itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 44. a network helps every single coworking to be more relevant cowo is about improving your coworking activity ® leveraging the unifying efforts and sharing benefits of 58 coworking communities
  • 45. 58 places where someone (at least one person!) dedicates work, energies, time to coworking AND THESE PEOPLE ARE YOUR PARTNERSMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 46. now, how does this happen? (seriously)Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 47. a good coworking network is a provider of - knowledge - tools - services - marketing/communication - people - business - major projectsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 48. the knowledge you get by joning cowo - by joining, you get the knowledge to become a coworking ambassador (in the affiliation written agreement the fundamentals of coworking are clearly stated + theres a definite and undersigned commitment to sustainability in the fact that the network defines a maximum price for the desk - constant information through personal contacts, social media content, newsletter, events etc) - cowo manuals: "guides" concerning operational and legal aspects of coworking- instant access to a 4-year, hands-on expertise accumulated in creating 58 coworking spaces in 39 citiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 49. the tools you get by joining cowo - written agreement (prepared by a lawyer) for coworkers to sign in order to guarantee both of you about the services provision (compliant with privacy laws) - web page on the well-positioned cowo coworking platform - press release for distribution among journalists and influencers - communication tools: printed material, advertising files, hi-res logo files, cowo pinsMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 50. the services you get by joining cowo - central management of requests done by a human being (whoever expresses on the cowo online platforms a need for a desk in a particular area gests an immediate answer addressing her to the nearest coworking space) - promotional deals granted to all networked spaces (hotel accomodation in various cities) - assistance on legal matters such as: what are the legal implications of handing the space keys to coworkers, what happens is something gets hurt etc - assistance on financial/taxation/accounting aspects such as: how to invoice coworking services, how to declare the coworking income, how is taxation etc - possibility for your coworkers to be hosted in other spaces of the network at favorable conditions (like a coworking visa with a fast lane)Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 51. the marketing/communication you get by joining cowo - immediate access to a marketing strategy that has proven successful to the point of... convincing you to join - the network strategy becomes your strategy - word of mouth marketing: consistent approach to online conversations(cowo is on 9 social networks, all of which duly taken care of; the network constantly produces online content and participates or moderates conversations globally, on a daily basis, since 2008) - a web page for your space on cowo well-positioned coworking platform + a welcome post + a mention in the monthly newsletter + listing in the coworking cowo directory - free use of the registered "cowo" logo for 12 months - advertising template - pdf brochure - organic SEO results, thanks to the constant online cowo activitiesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 52. the people you get by joining cowo - meet people coworking in other spaces (both offline and online, no physical limits) - browse the online communities and network with the people that interests you the most, for professional/personal/commercial reasons - invite other communities to your events - propose initiatives networkwide involving our spaces (open cowo, jelly, parties etc) - get support from the network founders in terms of coaching and personal networkingMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 53. the business you get by joning cowo - promote your space on the network channels/events, and get more potential coworkers visit your space - co-opetition with other coworking spaces of the network (if one space has more requests thant it can satisfy, he will pass the coworkers to other spaces in the network; if one coworker in venice moves to barcelona, she will obviously turn to the cowo space there; if you launch an event in your city, you may have a good base of participants from the other coworking communities of the network, etc) - support about commercial and promotional strategies, pricing, deals from the network founders, who have being doing this for years both at a network level and running their own space - professional network personal boost, by joining a community of communities, many of which involved in specific industriesMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 54. one major project you get by joining cowo the Cowo Wi-Fi navigation platform, specifically conceived for our network, able to: - connect up to 255 devices - provide a free, efficient, legal navigation platform to the citizens of the area surrounding the space as well as coworkers, turning every Cowo space into a Free WiFi public hot-spot - improving the user-experience of the coworking space with a user-friendly, easy-to-use and efficient Wi-Fi platform - give one single password to all coworkers, with which they can connect in all cowo spaces that adopt the platform Powered by SimpleSpot.itMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 55. so,Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 56. everything comes down to a simple statement:Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 57. the network is youMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 58. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 59. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 60. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 61. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 62. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 63. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 64. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 65. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 66. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 67. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 68. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 69. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 70. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 71. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 72. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 73. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 74. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 75. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 76. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 77. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 78. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 79. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 80. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 81. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 82. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 83. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 84. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 85. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 86. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 87. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 88. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 89. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 90. Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 91. andMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 92. you are the network.Massimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike
  • 93. thank you berlin! Massimo Carraro CoworkingProject.com NomadWork.ning.com Twitter.com/coworkingcowo Facebook.com/coworkingcowoMassimo Carraro - CoworkingProject.com - Coworking Europe 2011Creative Commons 3.0 Attribution - Share Alike max@monkeybusinessmilano.it