Coworking Cowo and the dream of a                                    sustainable business.                                ...
coworking?Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® log...
T                                                                              Cowo?      Coworking spaces Network started...
Looking for something different                                  from the usual profit-obsessed attitude...Presentation iss...
We defined a project where profit is not the top priorityPresentation issued under the Creative Commons 3.0 Attribution Shar...
From our Manifesto:                                                             "In our model,                            ...
So, how does the "Cowo economy" work?Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulation...
My professional space                                                                        I need some professional spac...
My professional space                                                                        I need some professional spac...
win win                   My professional space                                                                      I nee...
win win win                      Io ho uno spazio                                                                         ...
economics                   My professional space                                                                      I n...
economicsPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo...
economics                                  62 spaces                                   x 250 euro = 15.500 euro/year      ...
= a real economy born out of a virtual network       • without fixed costs       • without investments       • without spec...
...was born  is managed, developed, communicated, mantained, marketed, paid                                               ...
A digital making process:                                                                     Cowo                        ...
From the web a real network was born.             A network of networks: every single space is a network.Presentation issu...
This is Cowos dream of a better, more sustainable business.                                                               ...
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Coworking Cowo Sustainable Business Model

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Coworking Cowo sustainable business model: the Cowo network of coworking spaces is based on a low-price affiliation program which ensures network services, tools and practices.

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  • Coworking Cowo Sustainable Business Model

    1. 1. Coworking Cowo and the dream of a sustainable business. CoworkingProject.comPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    2. 2. coworking?Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    3. 3. T Cowo? Coworking spaces Network started in Italy in 2009 - Actually including 62 spaces in 40 cities TURIN MILAN BARCELONA FLORENCE ROME COMO GENOA VENICE Surbo MODENA Segrate RAVENNA NOVARA TortonaMagione BERGAMO PESARO BIELLA Bassano del TREVISO Gorgonzola TERNI Grappa Cavezzo Lughetto ROVIGO Omegna Campogalliano FORLI 2 Sedico PORDENONE Sovico VERONA PALERMO Desio Corato Medolla Villafranca Montebelluna SASSARIPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    4. 4. Looking for something different from the usual profit-obsessed attitude...Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    5. 5. We defined a project where profit is not the top priorityPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    6. 6. From our Manifesto: "In our model, relationships come first, profit comes second." http://cowo.it/thecowomanifestoPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    7. 7. So, how does the "Cowo economy" work?Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    8. 8. My professional space I need some professional space is too big to work in (and I feel lonely) (and I feel lonely)Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    9. 9. My professional space I need some professional space is too big to work in (and I feel lonely) (and I feel lonely)Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    10. 10. win win My professional space I need some professional space is too big to work in (and I feel lonely) (and I feel lonely) I make a small extra-income I pay a sustainable price I add value to my work environment I work in a friendly environment I lay the grounds for a side acrivity I get involved in an interesting project I can offer more professional services I can offer more professional services I can do professional networking I can do professional networking I join an extended network I join an extended networkI can participate in learning/networking events I can participate in learning/networking eventsPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    11. 11. win win win Io ho uno spazio Io ho bisogno di uno spazio troppo grande per me dove lavorare (e mi sento solo) (e mi sento solo) I make a small extra-income I pay a sustainable price provides online pr and project storytelling I can do professional networking I can do professional networking encourages relationships between coworkers I add value to my work environment I work in a friendly environment produces and distributes promo material and tools I can offer more professional services I can offer more professional services creates networking events I lay the grounds for a side acrivity I get involved in an interesting project uploads web content and conversations, gaining seo juice I join an extended network I join an extended network creates and manages knowledge baseI can participate in learning/networking events I can participate in learning/networking events gathers and distributes information from spaces handles legal and administrative issues manages the project with developmental approach creates a brand! Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulations Please note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    12. 12. economics My professional space I need some professional space is too big to work in (and I feel lonely) desk: 180 €/month (and I feel lonely) affiliation: 250 €/year 1.000 hrs work/yearPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    13. 13. economicsPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    14. 14. economics 62 spaces x 250 euro = 15.500 euro/year 186 coworker (average 3/space) x 180 euro/month = 401.760 euro/year = a real economy born out of a virtual networkPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    15. 15. = a real economy born out of a virtual network • without fixed costs • without investments • without specific dedicated resources (personnel) • with a co-opetition approach • without marketing budget • with user generated communication • with community driven projects (Cowo Wifi, CowoFlash) something that...Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    16. 16. ...was born is managed, developed, communicated, mantained, marketed, paid through the webPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    17. 17. A digital making process: Cowo > Persons > Relationships > Human Value > Economic Value multiplied for every Cowo spacePresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    18. 18. From the web a real network was born. A network of networks: every single space is a network.Presentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
    19. 19. This is Cowos dream of a better, more sustainable business. Thank you! CoworkingProject.com/cowo-affiliation-programPresentation issued under the Creative Commons 3.0 Attribution Share Alike regulationsPlease note: the Cowo® logo is a registered trademark all rights reserved ©Monkey Business Milano 2008-2012
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