Damiano Ramazzotti
COO at Talent Garden
L’impatto sul territorio:
il coworking come strumento,
dalla selezione al racconto.
Talent garden is the soil,
where the top innovators
grow, connect and
contaminate their world.
Communication strategies may go
beyond communication itself
Focus on one target
(Digital and creative entrepreneurship)
Specific by not too much!
!
- tailored services: a specific comm...
Starting from small towns
- Increased Impact
- Creating an ecosystem instead of being just
a part of one
- Emulation and m...
N°/Space
You need density
more than quantity
N°/Space
Connect all the stakeholders:
ex. not just startups!
Freelancers
Startups
Webagencies
VC & Angels
Media &
Journalists
!
- People are attracted by people
!
- The get to know each other
!
- Builds stronger identification
!
!
Identity helps tur...
!
- Community leaders and event builders can make their
own Tag
!
- Media as founders
!
- Existing communities need a spac...
Design is communication!
Already Open
Opening soon
Where are we Now?
Brescia, Italy
Bergamo, Italy
Padova, Italy
Milano, Italy
Torino, Italy
Pisa, ...
Some numbers:
92%space occupancy
5500squared meters in
Italy
events in 2013 talents
62startups
& companies
35.000people wa...
We were selected among over 300 applicants from a dozen countries which
represented a broad cross-section of New York City...
www.talentgarden.it
“The best physical
platform to connect
talent around the world”
The Huffington Post
As seen on:
CowoCamp14: la presentazione di Damiano Ramazzotti (Talent Garden) su "Coworking come strumento, dalla selezione al raccon...
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CowoCamp14: la presentazione di Damiano Ramazzotti (Talent Garden) su "Coworking come strumento, dalla selezione al racconto".

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Presentazione tenuta da Damiano Ramazzotti di Talent Garden al 5° Barcamp Nazionale sul Coworking - CowoCamp14, organizzato da Cowo a Milano il 28/6/2014.

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CowoCamp14: la presentazione di Damiano Ramazzotti (Talent Garden) su "Coworking come strumento, dalla selezione al racconto".

  1. 1. Damiano Ramazzotti COO at Talent Garden L’impatto sul territorio: il coworking come strumento, dalla selezione al racconto.
  2. 2. Talent garden is the soil, where the top innovators grow, connect and contaminate their world.
  3. 3. Communication strategies may go beyond communication itself
  4. 4. Focus on one target (Digital and creative entrepreneurship) Specific by not too much! ! - tailored services: a specific community has specific needs ! - tailored events: specific topics and areas of interest - tailored community: sufficient diversity but not excessive ! ! Strong positioning and more clear value proposition !
  5. 5. Starting from small towns - Increased Impact - Creating an ecosystem instead of being just a part of one - Emulation and multiplication effect
  6. 6. N°/Space
  7. 7. You need density more than quantity N°/Space
  8. 8. Connect all the stakeholders: ex. not just startups! Freelancers Startups Webagencies VC & Angels Media & Journalists
  9. 9. ! - People are attracted by people ! - The get to know each other ! - Builds stronger identification ! ! Identity helps turning members into ambassadors Participatory selection
  10. 10. ! - Community leaders and event builders can make their own Tag ! - Media as founders ! - Existing communities need a space ! - Our members need clients, our partners need innovators ! ! Network of founders and partners Leveraging existing networks and building new ones
  11. 11. Design is communication!
  12. 12. Already Open Opening soon Where are we Now? Brescia, Italy Bergamo, Italy Padova, Italy Milano, Italy Torino, Italy Pisa, Italy Genova, Italy Cosenza, Italy Where are we Opening internationally? New York, USA Luxembourg San Francisco, USA Vilnius, Lithuania Barcellona, Spain Colombo, Sri Lanka Nairobi, Kenya
  13. 13. Some numbers: 92%space occupancy 5500squared meters in Italy events in 2013 talents 62startups & companies 35.000people walked through our spaces in 2013 during our events & activities On average each location reached self-sustainability in 4-6 months 1MWebsite visits 445310 86%of our members agrees that Tag helped them build their professional network
  14. 14. We were selected among over 300 applicants from a dozen countries which represented a broad cross-section of New York City's emerging tech and creative economy Selected as one of the TOP 5 Innovation in New York City Contest
  15. 15. www.talentgarden.it “The best physical platform to connect talent around the world” The Huffington Post As seen on:

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