Social Media Strategies for Planning
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Transcript

  • 1. Stakeholder InputAgenda Current Social Media Outreach Recommendations
  • 2. Stakeholder input
  • 3. 36% 16% Where professionals prefer to 12% engage 20% 9%Professionals Personal Use of Social Media
  • 4. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Facebook Twitter LinkedInStudents preferred engagement
  • 5. Students want fun
  • 6. APA’s currentsocial media success
  • 7. Current outreachLinkedIn Highest membership, high degree of engagementFacebook Large membership, modest engagementGoogle+ 65 people have included APA in their circles, easy to add APA to your circle
  • 8. YOUTUBE105 videos> 44,000 views217 subscribers
  • 9. Current outreachFlickr APA NJ has 469 pictures postedPinterest New account with five boards
  • 10. Current OutreachRemove Myspace and ningAdd Slideshare or other slidesharing presence
  • 11. Social media strategy for the president of the APA
  • 12. Engaging through videos
  • 13. Recommendations for Student and Young Professional Engagement
  • 14. Engaging studentsUniversity TweetsHost a YouTube ContestGrowing Skills at the Universityand State level
  • 15. Engaging Young ProfessionalsTargeted Webcasts for NewProfessionalsEducational YouTube Series
  • 16. Recommendations for theGreat Places of America Program
  • 17. Great Places ProgramWikipediaPinterest & FlickrYelp & FoursquareTwitter