Power To Advance

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    Notes on slide 1

    Now that we have a good broad view of these networks, let’s talk about some specific ways that we can use these emerging technologies to create a compelling Personal Brand online. I am going to pick on myself for a second here to push this whole “personal brand’ point home. So I’m standing up here, speaking to all of you, and although nobody has fallen asleep yet, how memorable can I really hope to be? I can personally say that I don’t remember much about the dozens of speakers I have listened to, its mostly “That guy from blah blahblah” Right now, all I am is “that guy from brand-yourself.com” The beauty of social media and the interconnectedness and accessibility of information due to the internet is the fact that you can portray yourself as so more than “that person that works for said company” instead, you can paint a memorable picture about yourself that highlights the unique value you bring to the world, that is of course, if you know how to use these networks the right way. In a little bit, I am going to show you what my own “personal brand” looks like online and I am going to attempt to make you remember me as something more than “that guy from brand-yourself” But before I get into all that good stuff, Patrick and Trace are going to highlight the specific ways you can use the networks Professor Rotollo just mentioned.

    As evan pointed out, these social technologies are valuable tools that can help advance your career. It is important to think of these technologies as TOOLS rather than solutions. These pillars of career advancement have always been the same, these technologies are just making them faster and easier to manage than ever before.

    Let’s take our first point for example: Keeping up to date with industry news and trends. Needless to say this is an extremely important and beneifical for any professional in any industry. I’m going to show you how to using RSS feesd to organize and aggregate your content will save you time

    The first thing you need to do is set up a place where all your stories and blogs can go. The one I like to use is google reader because of its friendly interface.

    The great advantage of the web, it has opened us up to more informatino than ever before. Years ago people had to rely on limited sources for their info, but now informatino is free and plentiful. More choices is better.

    The disadvantage of reading content from a bunch of sources. It’s time Consuming and hard to keep track of. If you read 3 newssites and 5 blogs, you spend time each day visit9ing each site just to see if there is anyting new.

    The disadvantage of reading content from a bunch of sources. It’s time Consuming and hard to keep track of. If you read 3 newssites and 5 blogs, you spend time each day visit9ing each site just to see if there is anyting new.

    RSS gets its name because it makes your life simple. Instead of going out and looking for new infomratino yourself, and wasting time, it comes to you, in a single, easy to manage personal homepage. It’s home delivery for free.

    Welcome to the world of Facebook. Everything thinks they’re using but actually it is using them. They’re gathering up so much information on you, that they actually make money off of you. So why derive value from it? Everyone wants to be apart of “it” but what does that mean.

    These are some pretty monumental stats if you think about the sheer monstrosity that facebook has become.

    This helps you because you have the ability to become visible to over 200 million people. While you wont be friends with all of them, the ability to keep updated and interact like this is mind boggling. In the social media industry “Content is King.” Why? Because anything you post online is purely just content in one form or another that allows one of your friends to interact with you on another level. The great thing about the web is the inherit nature to congregate with other people who are into what you like. With over 200 million people, there are definitely a few people who enjoy what you like. The same goes with events, more than just interacting people you can actually MEET them in real life, which really solidified your connection, great way to network. Apps are just another way to meet people and enjoy things together. But most of all the internet allow you to be yourself. Some people act differntly in person than they do online which isnt a bad thing. They go hand in hand.

    First things first, your profile picture is online representation of you. If you want to create a professional profile it all starts with a great picture. It is human nature to make generalizations based on pictures, make sure you control those.

    Everyone thinks that being online is a popularity contest and that’s great if your trying to win a competition, but you’re not. You only want to be friends with people you have met and those who can advance your career. If someone asked you to introduce them to one of your friends to them but you replied back that you don’t actually know them, that looks bad for you. Choose your friends wisely.Also on a side note, think twice before friending your boss. It may seem like a nice gesture but it may not turn out so well.

    As I mentioned before, “Content is King.” An RSS feed to you facebook is a great way to show your friends what you interested in. I RSS our blog into my facebook so all my friends can read the content we produce. But you can also insert all the other social media sites that your hooked on.

    Welcome to the wonderful world of LinkedIn, the name says it all. This is a place for professionals to “link” to each other and make connections. You can think of it as a professional Facebook without all the bells and whistles.

    So these are the stats for Linkedin, they can be misleading so take them with a grain of salt. I boxed off the areas that I wanted to focus on. The average of a LinkedIn user is 41 and dropping. Can you guess why? The exact opposite of facebook. Students are starting to learn the need of it and parents want to be on facebook. The majority of users are college grads or of higher education with about half of the users being business decision makers which could mean a lot of things. So lets get started!

    Just like any other social network, you need to fill out all the applicable fields in order for it to complete. Once your done with that there are a lot of great features behind the scenes! There are a lot of great tools like your headline, groups answers and of course adding “friends,” excuse your business associates.

    There are 6 steps to make your profile 100% complete. 5 of them are the simple ways of just filling out all the required fields. What are you doing now, where did you go to school, a nice professional bio which is actually hard to write and something that you should spend a lot of time on. Number 6 is the killer for a lot of people as you need to proactively ask someone to write a recommendation for you. So up until this point you can only achieve 85% with each recommendation adding 5%.

    Your status just like Facebook is a great way to update your connections with relevant and thought provoking content. So right now im reaching out to my connections to vote us for college entrepreneur of the year. The headline is the blurb right under my name that is what anyone else can see if they aren’t in your network. This needs to sum yourself up in 2 sentences.

    Favorites, Groups & Events

    Power To Advance - Presentation Transcript

    1. What Does All This Mean for YOU?(and where do you start?)
    2. 3 Ways Social Media Can Advance your Career
      1. Stay up to date regarding industry trends: (RSS feeds, Twitter)
      2. Expand your own support network exponentially (Facebook, Linkedin)
      3. Create a Hub for your entire online presence and passively market the Brand YOU to the world.
    3. 7/21/2009
      Social Media Tools
    4. 7/21/2009
      RSS: ReallySimple Syndication
    5. 7/21/2009
      Setting one up
      1) Set up a “reader”
      2) Subscribe to your favorite sites and blogs
      3) Subscribe to relevant keywords
      4) Organize and manage your reader
    6. 7/21/2009
      podcasts
      hobbies
      authors
      likes
      blogs
      videos
      profession
      new things
      Instant
      Free
      organized
      You
    7. 7/21/2009
      Surfing the web is time consuming
      website
      blog
      video
      podcast
      time
      time
      time
    8. 7/21/2009
      RSS Brings The Web To You
      website
      blog
      video
      podcast
    9. 7/21/2009
      Step 1: Set Up Your “Reader”
      www.Google.com/reader
    10. 7/21/2009
      Step 2: Subscribe to Sites
      Rss graphics here
    11. 7/21/2009
      Step 3: Subscribe to relevant topics
      There is no reason to limit yourself
      Discover new content everyday
      Be the first to know & share info in your industry.
    12. 7/21/2009
      www.Google.com/alert
    13. 7/21/2009
      Step 4: Organize & manage
    14. 7/21/2009
    15. 7/21/2009
      Networking Paradise
      Gain credibility in your field
      Build meaningfulnetwork quickly & effectively
      Introduce new opportunities.
    16. 7/21/2009
      Twitter Strategy
      Create a focused, targeted profile
      2) Buildyour network
      3) Add valueto your community
    17. Good example
      Claim Your Twitter Name
      @Dr.John_Doe
      Not so good example
      @Office_Drunk
    18. Good example
      Not so good example
      Upload a Professional Head shot
    19. Make all 160 characters count
      Include keywords in your profile to help others find and connect with you
      Link to your other profiles and websites
      Write a professional targeted profile
    20. Create a custom background
    21. 7/21/2009
      Build Your Network
      #1) Follow major players in your industry.
      Use Twellow to find them.
      #2) Search for people who are talking about your industry.
      Type Relevant keywords into the search function and follow ppl talking about them
      Use Tweepz to search people's bio for relevant job titles, as well.
    22. Add value to your community
      Twitter is an open, ongoing conversation
      Establish yourself as a thoughtful, contributing member of your community
    23. 1) Post helpful, interesting tweets
      2)Link to interesting, relevant info
      3)Answer relevant questions
      4)Retweet other people who add value for you
    25. Amazing Facebook stats
      >250 million active users
      >2/3rd of users are out of college
      Fastest growing demographic is >35+
      >1 billion pieces of content each week
      web links, news stories, blog posts, notes, photos
      5th most populated nation on the planet
    26. So how does this help me?
      Profile
      Friends
      Content
      Groups
      Events
      App
      Be yourself
    27. Created a professional profile
      VS
      Great!
      BAD
    28. Friends
      Qualityover quantity
    29. RSS Feeds
    30. Groups
      • Join
      • Be active
      • Ask questions
      • Provide value
      • Recruit and
      recommend
    32. LinkedIn Facts
    33. Create your profile
      Profile completeness
      Status
      Headline
      Bio
      Work exp
      Groups
      Answers
      RSS feed
      Adding Friends
      This is your online resume!
    34. What makes your profile complete?
      Your current position
      Two past positions Your education
      Your profile summary
      A profile photo
      Your specialties
      At least three recommendations
      Completeness
    35. Headline/Status
    36. Adding a connection
    37. Answers/Groups
      Give before you ask!
    38. Key Takeaways
      Be Yourself
      Be Proactive
      Give before you ask
      Provide value
      Keep it professional
    39. Employer Search for “Amy Smith”
    40. FIRED!
      Stacy Snyder Kimberly Swann Ellen Simonetti
    41. What Employers see about ME without an online presence (assuming they even get a chance to see my resume):
      Bio: “Evan Watson is an independent writer and the Chief Evangelist at Brand-yourself.com. As Chief Evangelist, Watson determines the best way to effectively communicate The Companies message and create champions for The Company.” -What does that mean? A little bit vague if you ask me….
      Experience: Not bad experience, but nothing I haven’t already seen a thousand times. How do I know he is even saying the truth? Sure I can check references but half the time those aren’t genuine either…..
      Interests: Cool interests, but how do I know he didn’t just throw these on here to impress me?
      Skills: Pretty generic skills buddy.
      Resume: Same old same old same old BORING.
    42. What Employers see about ME without an online presence (assuming they even get a chance to see my resume):
      Bio: What does that mean? A little bit vague if you ask me….
      Experience: Not bad experience, but nothing I haven’t already seen a thousand times. How do I know he is even saying the truth? Sure I can check references but half the time those aren’t genuine either…..
      Interests: Cool interests, but how do I know he didn’t just throw these on here to impress me?
      Skills: Pretty generic skills buddy.
      Resume: Same old same old same old BORING.
    43. The Hub for Your Entire Online Presence
    SlideShare Zeitgeist 2009

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