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How To Write A Short, Professional Bio Ft Dan Schawbel
 

How To Write A Short, Professional Bio Ft Dan Schawbel

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Need to know how to write a professional bio on yourself? You’re not alone. Bio writing is difficult. It forces you to prioritize what’s most important about you. It’s an intimidating task to ...

Need to know how to write a professional bio on yourself? You’re not alone. Bio writing is difficult. It forces you to prioritize what’s most important about you. It’s an intimidating task to boil down your entire professional life into one paragraph that’s clear, concise, and works for you.

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  • For bios that have to sell or engage the reader more persuasively, I’d suggest that the opening sentence open his or her basic question ’What’s in it for me?’ In that case, you want to tout your primary benefit, your unique selling proposition.

    For more detail on how to write a bio, check out these before/after analyses of bios that I’ve rewritten. http://pivotalwriting.com/category/how-to-write-a-professional-bio/

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    How To Write A Short, Professional Bio Ft Dan Schawbel How To Write A Short, Professional Bio Ft Dan Schawbel Presentation Transcript

    • How to Write a Short, Professional Bio On Yourself
      Learn from amaster
    • Analysis of Dan Schawbel’s Bio
      Let’s break downDan’s bio.
    • Dan’s Bio
      “Dan is the leading expert in personal brandingfor the generation-y audience, with an award winning and world recognized Blog, a TV podcast series that he directs, Awards that he gives out, and a Magazine that benefits the American Cancer Society. He has written over 20 publications for major magazines and online resources and has been featured in Fast Company Magazine and Yahoo! Finance and is EMC’s social media expert. He is also establishing the first 360 degree personal branding website, DanSchawbel.com, creating a new standard for career development. Recently, he has redefined personal branding by establishing a collaborate wiki, which he is using to acquire knowledge from all the leading experts to establish a single definition for personal branding.”
    • “Dan is the leading expert in personal branding.”
      what you do from the get-go
      ahh okay, so that’s what you do.
      Crystal clear
    • WHO
      Make it very clear
      your audience is.
      “…for the generation-y audience.”
    • “…with an award winning and world recognized Blog”
      Highlight
      your professional accomplishments
      =
    • “He has written over 20 publications for major magazines and online resources…”
      “Credibility Boosters”
      Build a strong argument for your authority in your field.
    • “…He is also establishing the first 360 degree personal branding website”
      Show
      what
      doing
      your
    • “…he has redefined personal branding by establishing a collaborate wiki.“
      Challenge: There are too many sources of Personal Branding, with inconsistent messaging, leading to confusion of the term.
      How are YOU contributing to YOURniche?
    • For more actionable tips to develop your personal brand and become a remarkable job applicant:
      http://blog.brand-yourself.com