Marketing YourselfIn the Facebook GenerationImagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.Will you be prepared?

Your Web Presence Affects Your Career1 out of 5Job-seeking ’09 college grads landed a job83%recruiters research applicants online50%solidify based on positive content43%reject based on negative content

You Will Learn How To…1. Get savvy using RSS2. Build your home base online3. Become visible online4. Grow and tap your network5. Manage and market Brand YOU

RSS

RSS (find & deliver new content)

Step 1: Set up Your RSS Readergoogle.com/reader

Step 2: Subscribe to RSS Feeds

Step 3: Subscribe to Relevant Keywords

Step 4: Organize and Manage Your Reader

You Will Learn How To…1. Get savvy using RSS2. Build your home base online3. Become visible online4. Grow and tap your network5. Manage and market Brand YOU

Why Build Your Home Base?Your Google results are your resumeYour website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.

What are the leaders in your field doing?Find the leading bloggers in your industryRead their recent posts, note their style and content.

Build Your Home BaseSolve problemsAsk questionsStart a debateLink to newsProvide entertainmentList the top 7 links from your RSS feedCreate a compelling About Me page with your qualifications, plus contact info to reach you

Build Your Home BaseWrite how you speakRevise and proofread postsKeep content relevant to your career goalsCite sourcesMention other bloggersLink to current eventsMake it a habit. Write one blog post once a week

Build Your Home BaseRespond to every commentComment on other relevant blogsEngage bloggers on TwitterWrite posts for more established bloggersLet people know you careBuild a relevant and engaged community

You Will Learn How To…1. Get savvy using RSS2. Build your home base online3. Become visible online4. Grow and tap your network5. Manage and market Brand YOU

How Search Engines WorkSearch termResults

Google Rank Factors for a Search TermSites that link to the siteKeyword densityDomain NameContent Rules All

Choose the Name You SEO ForRJ ShermanRobert Sherman

Interlink Your Profiles

You Will Learn How To…1. Get savvy using RSS2. Build your home base online3. Become visible online4. Grow and tap your network5. Manage and market Brand YOU

26% of employers look you up on TwitterCreate a focused, targeted profileBuild your networkAdd value to your communityFind a job

Twitter Step 1: Username, Headshot & Bio

Twitter Step 2: Create Your Custom Background

Twitter: Be Someone Worth Following

Twitter: You’re Not Special… YetTweet interesting, relevant linksAnswer questionsRetweet updates you find valuableAsk relevant questionsEngage your community

Twitter: Build Your Network

Twitter Step 4: Follow Industry Leaders

Twitter Step 5: Interact With Industry Leaders

Twitter Step 6: Interact with Relevant Users

Twitter Step 7: Find a Job

LinkedIn StrategyCreate a focused, targeted profileBuild your networkAdd value to your communityFind a job

LinkedIn Step 1: Headshot & HeadlineHeadshotHeadline

LinkedIn Step 2: Summary & Experience

LinkedIn Step 3: Import Your Contacts

LinkedIn Step 4: Customize Your Invite TextDON’T use the default:DO customize it:

LinkedIn Step 5: RecommendationsAskReceive

LinkedIn Step 6: Apps to Promote Your Content

LinkedIn Step 7: Participate in Relevant Groups

LinkedIn Step 8: Find Relevant Jobs

LinkedIn Step 9: Convey What You’re Looking For

LinkedIn Step 10: Public Profile URLEmail signature, resume, business card, website

Facebook: #1 Brand Killer

Facebook: The Golden RuleEither keep it clean, or keep it private.

Facebook: Profile Privacy Settings= Be careful

Facebook: Profile Privacy Settings

You Will Learn How To…1. Get savvy using RSS2. Build your home base online3. Become visible online4. Grow and tap your network5. Manage and market Brand YOU

Our Tools

Hireability Dashboard Overview

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