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40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
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40 Below Summit Presentation

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This is the presentation that Brand-Yourself.com delivered at the 2009 40 Below Summit in Syracuse, NY. It focuses on how to use social media to advance your career because of the advent of technology …

This is the presentation that Brand-Yourself.com delivered at the 2009 40 Below Summit in Syracuse, NY. It focuses on how to use social media to advance your career because of the advent of technology and how it is changing the workplace and the recruitment process.

Published in: Career, Technology, Business
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Transcript

  • 1. Marketing Yourself
    In the Facebook Generation
    Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.
    Will you be prepared?
  • 2. Your Web Presence Affects Your Career
    1 out of 5
    Job-seeking ’09 college grads landed a job
    83%
    recruiters research applicants online
    50%
    solidify based on positive content
    43%
    reject based on negative content
  • 3. You Will Learn How To…
    1. Get savvy using RSS
    2. Build your home base online
    3. Become visible online
    4. Grow and tap your network
    5. Manage and market Brand YOU
  • 4. RSS
  • 5. RSS (find & deliver new content)
  • 6. Step 1: Set up Your RSS Reader
    google.com/reader
  • 7. Step 2: Subscribe to RSS Feeds
  • 8. Step 3: Subscribe to Relevant Keywords
  • 9. Step 4: Organize and Manage Your Reader
  • 10. You Will Learn How To…
    1. Get savvy using RSS
    2. Build your home base online
    3. Become visible online
    4. Grow and tap your network
    5. Manage and market Brand YOU
  • 11. Why Build Your Home Base?
    Your Google results are your resume
    Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.
  • 12. What are the leaders in your field doing?
    Find the leading bloggers in your industry
    Read their recent posts, note their style and content.
  • 13. Build Your Home Base
    Solve problems
    Ask questions
    Start a debate
    Link to news
    Provide entertainment
    List the top 7 links from your RSS feed
    Create a compelling About Me page with your qualifications, plus contact info to reach you
  • 14. Build Your Home Base
    Write how you speak
    Revise and proofread posts
    Keep content relevant to your career goals
    Cite sources
    Mention other bloggers
    Link to current events
    Make it a habit. Write one blog post once a week
  • 15. Build Your Home Base
    Respond to every comment
    Comment on other relevant blogs
    Engage bloggers on Twitter
    Write posts for more established bloggers
    Let people know you care
    Build a relevant and engaged community
  • 16. You Will Learn How To…
    1. Get savvy using RSS
    2. Build your home base online
    3. Become visible online
    4. Grow and tap your network
    5. Manage and market Brand YOU
  • 17. How Search Engines Work
    Search term
    Results
  • 18. Google Rank Factors for a Search Term
    Sites that link to the site
    Keyword density
    Domain Name
    Content Rules All
  • 19. Choose the Name You SEO For
    RJ Sherman
    Robert Sherman
  • 20. Interlink Your Profiles
  • 21. You Will Learn How To…
    1. Get savvy using RSS
    2. Build your home base online
    3. Become visible online
    4. Grow and tap your network
    5. Manage and market Brand YOU
  • 22.
  • 23. 26% of employers look you up on Twitter
    Create a focused, targeted profile
    Build your network
    Add value to your community
    Find a job
  • 24. Twitter Step 1: Username, Headshot & Bio
  • 25. Twitter Step 2: Create Your Custom Background
  • 26. Twitter: Be Someone Worth Following
  • 27. Twitter: You’re Not Special… Yet
    Tweet interesting, relevant links
    Answer questions
    Retweet updates you find valuable
    Ask relevant questions
    Engage your community
  • 28. Twitter: Build Your Network
  • 29. Twitter Step 4: Follow Industry Leaders
  • 30. Twitter Step 5: Interact With Industry Leaders
  • 31. Twitter Step 6: Interact with Relevant Users
  • 32. Twitter Step 7: Find a Job
  • 33. LinkedIn Strategy
    Create a focused, targeted profile
    Build your network
    Add value to your community
    Find a job
  • 34. LinkedIn Step 1: Headshot & Headline
    Headshot
    Headline
  • 35. LinkedIn Step 2: Summary & Experience
  • 36. LinkedIn Step 3: Import Your Contacts
  • 37. LinkedIn Step 4: Customize Your Invite Text
    DON’T use the default:
    DO customize it:
  • 38. LinkedIn Step 5: Recommendations
    Ask
    Receive
  • 39. LinkedIn Step 6: Apps to Promote Your Content
  • 40. LinkedIn Step 7: Participate in Relevant Groups
  • 41. LinkedIn Step 8: Find Relevant Jobs
  • 42. LinkedIn Step 9: Convey What You’re Looking For
  • 43. LinkedIn Step 10: Public Profile URL
    Email signature, resume, business card, website
  • 44. Facebook: #1 Brand Killer
  • 45. Facebook: The Golden Rule
    Either keep it clean, or keep it private.
  • 46. Facebook: Profile Privacy Settings
    = Be careful
  • 47. Facebook: Profile Privacy Settings
  • 48. You Will Learn How To…
    1. Get savvy using RSS
    2. Build your home base online
    3. Become visible online
    4. Grow and tap your network
    5. Manage and market Brand YOU
  • 49. Our Tools
  • 50. Hireability Dashboard Overview
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. Sign up for free and check out our blog
    blog.brand-yourself.com
    twitter.com/brandyourself
    Inquire about internships at hiring@brand-yourself.com

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