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40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
40 Below Summit Presentation
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40 Below Summit Presentation

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This is the presentation that Brand-Yourself.com delivered at the 2009 40 Below Summit in Syracuse, NY. It focuses on how to use social media to advance your career because of the advent of technology …

This is the presentation that Brand-Yourself.com delivered at the 2009 40 Below Summit in Syracuse, NY. It focuses on how to use social media to advance your career because of the advent of technology and how it is changing the workplace and the recruitment process.

Published in: Career, Technology, Business
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Transcript

  • 1. Marketing Yourself<br />In the Facebook Generation<br />Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.<br />Will you be prepared? <br />
  • 2. Your Web Presence Affects Your Career<br />1 out of 5<br />Job-seeking ’09 college grads landed a job<br />83%<br />recruiters research applicants online<br />50%<br />solidify based on positive content<br />43%<br />reject based on negative content<br />
  • 3. You Will Learn How To…<br />1. Get savvy using RSS<br />2. Build your home base online<br />3. Become visible online<br />4. Grow and tap your network<br />5. Manage and market Brand YOU<br />
  • 4. RSS<br />
  • 5. RSS (find &amp; deliver new content)<br />
  • 6. Step 1: Set up Your RSS Reader<br />google.com/reader<br />
  • 7. Step 2: Subscribe to RSS Feeds<br />
  • 8. Step 3: Subscribe to Relevant Keywords<br />
  • 9. Step 4: Organize and Manage Your Reader<br />
  • 10. You Will Learn How To…<br />1. Get savvy using RSS<br />2. Build your home base online<br />3. Become visible online<br />4. Grow and tap your network<br />5. Manage and market Brand YOU<br />
  • 11. Why Build Your Home Base?<br />Your Google results are your resume<br />Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.<br />
  • 12. What are the leaders in your field doing?<br />Find the leading bloggers in your industry<br />Read their recent posts, note their style and content.<br />
  • 13. Build Your Home Base<br />Solve problems<br />Ask questions<br />Start a debate<br />Link to news<br />Provide entertainment<br />List the top 7 links from your RSS feed<br />Create a compelling About Me page with your qualifications, plus contact info to reach you<br />
  • 14. Build Your Home Base<br />Write how you speak<br />Revise and proofread posts<br />Keep content relevant to your career goals<br />Cite sources<br />Mention other bloggers<br />Link to current events<br />Make it a habit. Write one blog post once a week<br />
  • 15. Build Your Home Base<br />Respond to every comment<br />Comment on other relevant blogs<br />Engage bloggers on Twitter<br />Write posts for more established bloggers<br />Let people know you care<br />Build a relevant and engaged community<br />
  • 16. You Will Learn How To…<br />1. Get savvy using RSS<br />2. Build your home base online<br />3. Become visible online<br />4. Grow and tap your network<br />5. Manage and market Brand YOU<br />
  • 17. How Search Engines Work<br />Search term<br />Results<br />
  • 18. Google Rank Factors for a Search Term<br />Sites that link to the site<br />Keyword density<br />Domain Name<br />Content Rules All<br />
  • 19. Choose the Name You SEO For<br />RJ Sherman<br />Robert Sherman<br />
  • 20. Interlink Your Profiles<br />
  • 21. You Will Learn How To…<br />1. Get savvy using RSS<br />2. Build your home base online<br />3. Become visible online<br />4. Grow and tap your network<br />5. Manage and market Brand YOU<br />
  • 22.
  • 23. 26% of employers look you up on Twitter<br />Create a focused, targeted profile<br />Build your network<br />Add value to your community<br />Find a job<br />
  • 24. Twitter Step 1: Username, Headshot &amp; Bio<br />
  • 25. Twitter Step 2: Create Your Custom Background<br />
  • 26. Twitter: Be Someone Worth Following<br />
  • 27. Twitter: You’re Not Special… Yet<br />Tweet interesting, relevant links<br />Answer questions<br />Retweet updates you find valuable<br />Ask relevant questions<br />Engage your community<br />
  • 28. Twitter: Build Your Network<br />
  • 29. Twitter Step 4: Follow Industry Leaders<br />
  • 30. Twitter Step 5: Interact With Industry Leaders<br />
  • 31. Twitter Step 6: Interact with Relevant Users<br />
  • 32. Twitter Step 7: Find a Job<br />
  • 33. LinkedIn Strategy<br />Create a focused, targeted profile<br />Build your network<br />Add value to your community<br />Find a job<br />
  • 34. LinkedIn Step 1: Headshot &amp; Headline<br />Headshot<br />Headline<br />
  • 35. LinkedIn Step 2: Summary &amp; Experience<br />
  • 36. LinkedIn Step 3: Import Your Contacts<br />
  • 37. LinkedIn Step 4: Customize Your Invite Text<br />DON’T use the default:<br />DO customize it:<br />
  • 38. LinkedIn Step 5: Recommendations<br />Ask<br />Receive<br />
  • 39. LinkedIn Step 6: Apps to Promote Your Content<br />
  • 40. LinkedIn Step 7: Participate in Relevant Groups<br />
  • 41. LinkedIn Step 8: Find Relevant Jobs<br />
  • 42. LinkedIn Step 9: Convey What You’re Looking For<br />
  • 43. LinkedIn Step 10: Public Profile URL<br />Email signature, resume, business card, website<br />
  • 44. Facebook: #1 Brand Killer<br />
  • 45. Facebook: The Golden Rule<br />Either keep it clean, or keep it private.<br />
  • 46. Facebook: Profile Privacy Settings<br />= Be careful<br />
  • 47. Facebook: Profile Privacy Settings <br />
  • 48. You Will Learn How To…<br />1. Get savvy using RSS<br />2. Build your home base online<br />3. Become visible online<br />4. Grow and tap your network<br />5. Manage and market Brand YOU<br />
  • 49. Our Tools<br />
  • 50. Hireability Dashboard Overview<br />
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. Sign up for free and check out our blog<br />blog.brand-yourself.com<br />twitter.com/brandyourself<br />Inquire about internships at hiring@brand-yourself.com<br />

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