idea vomiting
a creative brainstorming session
Alexander Braden
Courtney Tye
Breyna Fries
by the end of this session, !
you’ll be able to!
• harness the creativity of your team!
• spur brilliant ideas from unlike...
and together, we’re going to

make sxsw better
ACTIVITY

listen, understand + identify
In pairs, tell each other the story of your SXSW
experience (the good, the bad and...
Alexander Braden

Alexander Braden graduated from SCAD with a BFA in Interactive
Design. He is currently a User Experience...
we use ideation!
to design better !
software @!
what is ideation?
Ideation is the process of generating, exploring,
and evaluating new ideas.
To have a great idea,
have a lot of them.!
Thomas Edison!
what is ideation?
• collaborative problem-solving!
• a collection of methods, not a hard & fast process!
• diverging + rem...
rules !
for ideation
defer judgement
say
!

YES!
encourage !
wild ideas
build on the ideas of others
STAY FOCUSED ON THE GOAL
one conversation
•

one conversation at a time
QUANTITY
is better than
QUALITY
keep in mind...!

“Being creative !
is a self-fulfilling !
prophecy”!
!

Bryan Mattimore, author, Idea Stormers
cool.!
now let’s split into groups.
where ideation fits in context of
design thinking
first, we need to understand !
the user!
next, we must identify the problem
and frame the opportunity!
how to choose a focus
look for:!

• Unexplored/growth areas !
• Common pain points!
• Unmet needs!
• Missing steps in a pr...
let’s make the SXSW !
experience better !
example problems

! there’s too little/too slow/too crowded transportation

! it...
ACTIVITY

identify your problem + opportunity
Share what you wrote earlier with your group, and
discuss which problem or g...
let’s ideate!
idea vomiting
• very flexible method!
• allows every member of a group to be heard!
• rapid-fire, no talking or discussion!
...
idea vomiting
• use other peoples’ post-it notes to spark ideas !
• cluster similar ideas to identify groupings!
• to conv...
ACTIVITY

idea vomiting + brainwalking
In your groups, write the problem area you chose for
ideation on the top of your sh...
curveball
• Introduce absurdity: !
•

The cell towers are overloaded!!

•

The use of smart phones is gone!!

•

How does ...
clustering
how to cluster
• Group similar ideas together to reveal categories, patterns
and/or relationships!

• If you find duplicate...
how to vote
• Vote by making a tally mark on the bottom right corner of
each post-it!

• Each member of the group gets 4 v...
ACTIVITY

converge
Return to your station and take 10 minutes to cluster.!
Take another 5 minutes to vote for which cluste...
let’s play back!
our ideas
what other ideation !
methods are there?
lots.!
questioning assumptions!
wishing!
redefine the opportunity!
brainwalking!
semantic intuition!
picture prompts!
journ...
our 4 favorites
questioning assumptions
make a wish + worst idea
picture prompts
sketching + storyboarding
METHOD 1

questioning assumptions
METHOD 1

questioning assumptions
• In your groups, rapidly generate

assumptions (whether true or false)
you may be makin...
METHOD 2

make a wish + worst idea
METHOD 2

make a wish + worst idea
MAKE A WISH

•

In teams, generate as many wishes as you can.
How would you solve the p...
METHOD 3
METHOD 3

picture prompts
METHOD 3

picture prompts
•

Gather photos and spend several minutes
studying them. Individually list ideas the
photos ins...
METHOD 4

sketching + storyboarding
METHOD 4

sketching + storyboarding
•

Decide whether you’d like to sketch a
concept, or storyboard an experience.!

•

If...
as a group, choose one !
of the 4 methods & take 20 !
minutes to ideate!
questioning assumptions

make a wish + worst idea

•

In your groups, rapidly generate assumptions
(whether true or false)...
what’d you !
come up with?!
let’s compare
Look back at the ideas you jotted down
at the beginning of the session.
How do they compare to the ideas you...
thank you.!
!
contact us
Alexander Braden!

Courtney Tye!

abixd.com!
aebraden@us.ibm.com!

courtneytye.com!
ctye@us.ibm.com

Breyna Fri...
Idea Vomiting - SXSW Interactive 2014
Idea Vomiting - SXSW Interactive 2014
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Idea Vomiting - SXSW Interactive 2014

  1. 1. idea vomiting a creative brainstorming session Alexander Braden Courtney Tye Breyna Fries
  2. 2. by the end of this session, ! you’ll be able to! • harness the creativity of your team! • spur brilliant ideas from unlikely sources! • use absurdity to ignite your creative genius! • discover your best solutions yet
  3. 3. and together, we’re going to make sxsw better
  4. 4. ACTIVITY listen, understand + identify In pairs, tell each other the story of your SXSW experience (the good, the bad and the ugly).! Listener be silent! You should write down any problems/ opportunities he/she hears on sticky notes.! Take 3 minutes for the first person to tell their story as the listener takes notes, and then switch roles.
  5. 5. Alexander Braden
 Alexander Braden graduated from SCAD with a BFA in Interactive Design. He is currently a User Experience designer at IBM. He has a love for the way we interact with technology and a fascination with that point in which the digital and the physical become one. ! Courtney Tye
 Courtney Tye is a visual designer for software products at IBM Design. She currently works on Smarter Cities projects within the Industry Solutions division of IBM and previously worked on B2B commerce. Courtney graduated from UNC-Chapel Hill in May 2013 with a major in graphic design. ! Breyna Fries
 Breyna Fries is a Visual Designer at frog here in Austin. There she’s responsible for bringing each moment of the design to life with a powerful visual language that strategically extends each brand. She has a BFA in Graphic Design from the Savannah College of Art and Design where she focused on brand development. !
  6. 6. we use ideation! to design better ! software @!
  7. 7. what is ideation? Ideation is the process of generating, exploring, and evaluating new ideas.
  8. 8. To have a great idea, have a lot of them.! Thomas Edison!
  9. 9. what is ideation? • collaborative problem-solving! • a collection of methods, not a hard & fast process! • diverging + remixing + converging! • finding the best solution possible, not one correct answer
  10. 10. rules ! for ideation
  11. 11. defer judgement
  12. 12. say ! YES!
  13. 13. encourage ! wild ideas
  14. 14. build on the ideas of others
  15. 15. STAY FOCUSED ON THE GOAL
  16. 16. one conversation • one conversation at a time
  17. 17. QUANTITY is better than QUALITY
  18. 18. keep in mind...! “Being creative ! is a self-fulfilling ! prophecy”! ! Bryan Mattimore, author, Idea Stormers
  19. 19. cool.! now let’s split into groups.
  20. 20. where ideation fits in context of design thinking
  21. 21. first, we need to understand ! the user!
  22. 22. next, we must identify the problem and frame the opportunity!
  23. 23. how to choose a focus look for:! • Unexplored/growth areas ! • Common pain points! • Unmet needs! • Missing steps in a process or gaps in an experience! • Unnecessary complexities! !
  24. 24. let’s make the SXSW ! experience better ! example problems
 ! there’s too little/too slow/too crowded transportation
 ! it’s tough to plan each day 
 ! traffic is batshit crazy
 ! i have to wait in line foreverrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr! example opportunities
 ! how can we make transportation better at sxsw?
 ! how can we make the waiting experience better?
  25. 25. ACTIVITY identify your problem + opportunity Share what you wrote earlier with your group, and discuss which problem or gap in experience you might want to address.! When you have agreed on a problem to focus on, rephrase the problem as an opportunity, i.e., how can we make _______ better at SXSW?! Write your question at the top of one of the large sheets of paper.!
  26. 26. let’s ideate!
  27. 27. idea vomiting • very flexible method! • allows every member of a group to be heard! • rapid-fire, no talking or discussion! • stream of consciousness, one idea per post-it note! • no idea is a bad idea
  28. 28. idea vomiting • use other peoples’ post-it notes to spark ideas ! • cluster similar ideas to identify groupings! • to converge on the best ideas, individually vote on clusters you’d like the group to pursue
  29. 29. ACTIVITY idea vomiting + brainwalking In your groups, write the problem area you chose for ideation on the top of your sheet.! For 10 minutes, idea vomit and place ideas on the sheet.! Take another 10 minutes, and move around the room, contributing to other teams’ ideas.
  30. 30. curveball • Introduce absurdity: ! • The cell towers are overloaded!! • The use of smart phones is gone!! • How does this scenario change your ideas?
  31. 31. clustering
  32. 32. how to cluster • Group similar ideas together to reveal categories, patterns and/or relationships! • If you find duplicates, stack them on top of each other! • Discard post-its that are irrelevant/don’t make sense! • Give each cluster a name to summarize its content! • Consider what might be missing!
  33. 33. how to vote • Vote by making a tally mark on the bottom right corner of each post-it! • Each member of the group gets 4 votes! • 2 votes for the ideas most likely to succeed! • 2 votes for the ideas most likely to delight! • Take the top 2-3 ideas that receive the most votes to ideate on further!
  34. 34. ACTIVITY converge Return to your station and take 10 minutes to cluster.! Take another 5 minutes to vote for which clusters you’d like the group to ideate on further.! Each person gets 2 votes for the ideas most likely to succeed, and 2 votes for the ideas most likely to delight.! !
  35. 35. let’s play back! our ideas
  36. 36. what other ideation ! methods are there?
  37. 37. lots.! questioning assumptions! wishing! redefine the opportunity! brainwalking! semantic intuition! picture prompts! journey maps! forced questioning! attribute listing! role playing! analogies + metaphors! associations! mind mapping! reverse roles!
  38. 38. our 4 favorites questioning assumptions make a wish + worst idea picture prompts sketching + storyboarding
  39. 39. METHOD 1 questioning assumptions
  40. 40. METHOD 1 questioning assumptions • In your groups, rapidly generate assumptions (whether true or false) you may be making about the problem/opportunity area in front of you. Aim for at least 20-30 assumptions and list them out on a large sheet of paper.! • Use the assumptions to trigger 
 new ideas.
  41. 41. METHOD 2 make a wish + worst idea
  42. 42. METHOD 2 make a wish + worst idea MAKE A WISH • In teams, generate as many wishes as you can. How would you solve the problem if anything were possible? Use the list of wishes as thought starters and triggers for new ideas. WORST IDEA • In teams, generate as many terrible, silly, ridiculous ideas as you can. Use the list of 
 bad ideas as thought starters and triggers for new ideas.
  43. 43. METHOD 3 METHOD 3 picture prompts
  44. 44. METHOD 3 picture prompts • Gather photos and spend several minutes studying them. Individually list ideas the photos inspire. Consider actions, interactions and relationships (and the lack of these) in each photo as food for thought.! • Spend a few minutes discussing your ideas with another member of your group. How can you improve your ideas? How can you build upon them?! !
  45. 45. METHOD 4 sketching + storyboarding
  46. 46. METHOD 4 sketching + storyboarding • Decide whether you’d like to sketch a concept, or storyboard an experience.! • If you decide to sketch, draw several quick thumbnails rather than one detailed image.! • If you decide to storyboard, try to tell your story with images and use as few words as possible. Make sure your story has a beginning, middle, and end.
  47. 47. as a group, choose one ! of the 4 methods & take 20 ! minutes to ideate!
  48. 48. questioning assumptions make a wish + worst idea • In your groups, rapidly generate assumptions (whether true or false) you may be making. Aim for at least 20-30 assumptions and list them out.! • Make a wish: In teams, generate as many wishes as you can. How would you solve the problem if anything were possible?! • Use the assumptions to trigger new ideas. • Worst idea: In teams, generate as many terrible, silly, bad ideas as you can. ! • Use the lists of wishes and bad ideas as thought starters and triggers for new ideas. picture prompts • • Gather photos and spend several minutes studying them. Individually list ideas the photos inspire. Consider actions, interactions and relationships (and the lack of these).! sketching + storyboarding • Spend a few minutes discussing your ideas with another member of your group. How can you improve your ideas? How can you build upon them? Finally, play back to the group as a whole. Sketching a concept: Draw several quick thumbnails rather than one detailed image.! • Storyboarding an experience: Try to tell your story with images and use as few words as possible. Make sure your story has a beginning, middle, and end.
  49. 49. what’d you ! come up with?!
  50. 50. let’s compare Look back at the ideas you jotted down at the beginning of the session. How do they compare to the ideas you have now?
  51. 51. thank you.! !
  52. 52. contact us Alexander Braden! Courtney Tye! abixd.com! aebraden@us.ibm.com! courtneytye.com! ctye@us.ibm.com Breyna Fries! breynafries.com! breyna.fries@frogdesign.com!
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