2. CYCLE OF Attraction
A Players
get fully utilized
attract other A and grow
players
Reputation of
A+ Players
place to grow
offered get recognized
opportunities
Increase Value
4. CYCLE OF DECLINE
A Players
averts A players and get boxed in
attracts B players and limited
B Players
Reputation of
A- Players
“place to die”
lose confidence
“quit and stay” and recede
Decrease Value