Analysing my MusicMagazine Questionnaire To find out more about the kind of personality that my audience had when coming to music magazines, I set up a questionnaire which was answered by people within my own age range of 17+ years. This helped to develop my understanding of what kind of people do purchase magazines, why they do so and what they prefer the most when they are purchasing a music magazine. Courtney Elliott
By asking my audience what sex they are it gave me a broad understanding of whobought magazines and the type of magazines these were going to be. Stereotypically,if the majority was male then they were most likely to be Indie music magazines, orRock. Similarly, if the majority of the people that answered this question was femalethen it would be understandable that the rest of the questions would be orientatedaround Pop music and possibly R&B. As most of the people who answered thisquestion are male, I expect that the rest of the questions will be orientated aroundmore Indie genre of music types and when I am making my magazine I will take intoaccount things that will appeal to the male sex rather than the female. However, byadding little things that would appeal to the female audience will help to widen myaudience number.
Next, I asked my audience their age. By getting an understanding of what age myaudience were it would help me when planning for my magazine and to know whatkind of things are orientated and suited for the lifestyle of my audience by their age.As most of the people that answered this question 17 years old or younger, I gatherthat they are all teenagers and therefore this will help me with the making of mymagazine as the subheadings and offers will have to be suitable and appealing to theteenage audience.
Afterwards, I asked what genre of music that the person answering liked the most.This goes against my first instinct of thinking that as most males answered thequestionnaire that the answer to this question would most likely be Indie and Rockbecause as you can see Pop got the majority of the vote on this question. This goesagainst my general plan of what I wanted my magazine to be like. However, this haswidened my knowledge on my first, typical stereotypical view.
Onwards, I asked whether my audience had ever purchased a music magazine. Themajority of the people that answered this question said ‘Yes’ and this thereforeshows that music magazines are popular and are purchased by a lot of people in theteenage age range. This also shows that my audience will be interested inpurchasing/reading my magazine as it is music based.
After that, I asked how regularly they purchased a music magazine and which themajority of the people answered annually. This suggests that when making mymagazine I should make it so that it is published yearly, or make it cheaper so thatpeople are more interested in purchasing the magazine more regularly.
Additionally, I asked where they would be most likely to obtain a music magazine.Most of the people that answered this question said that they were most likely topurchase a music magazine at their local supermarket. This helps me with thepublishing and selling of my music magazine as now I know that it needs to be sold ina supermarket for my audience to be aware of it and able to buy it easily and that mymusic magazine also needs to be suitable to be on a supermarket shelf.
By then asking my audience how they would best describe the type of clothing that they weargave me an idea of what type of people would be their role model and what would capturetheir eye if it was seen on the front of a music magazine. Also, by knowing the type ofclothing that my audience wear this suggests the type of genre that their music taste may fitin to and also what kind of stereotypical group they could fit in to. By knowing a stereotypicalgroup that they could fit into this helps with finding other famous artists that would also fit inthat category too and would therefore appeal to my audience.
Next, I asked my audience what their favourite colour was. By knowing my audience’spreferred colour choice this gives me an idea of the type of colour palette on thefront of a magazine would appeal to them. As most of the people that answered thisquestion said ‘Black’ this suggests that they are interested in music magazines thatare set out like Indie magazines or Rock like NME and magazines similar to that.
By knowing what makes my audience buy the magazine the most it helps me toknow what will be expected from my magazine. As the majority of the peopleanswered with ‘Music Idol on front cover’ this means that the main shot on thefront of my music magazine needs to be a band/artist that looks successful andconfident so that it is appealing to my audience.
By asking my audience their ethnicity, this increases my knowledge on what slangwords they would understand if there was to be any within or on the front of mymusic magazine. Also, this gives me an idea of what kind of music they will listen toeg. British artists and most likely Americans, by knowing this I know the kind ofpeople that these artists are and therefore when shooting my photographs I knowwhat I need my people to look like and the message/attitude that they need to giveto the audience.